Amazon, TikTok Shop and Walmart reach buyers your store never will, and every one of those buyers belongs to the platform. We run the channel for the thing it is genuinely good at — discovery — and keep the repeat purchase on the store you own.
A shopper who buys from you on Amazon is Amazon's customer. You get the order and the fee; the platform keeps the email, the browsing history and the second purchase. That trade is usually worth making, because the demand sitting on those platforms is real and your category rivals are already taking it. It only turns bad when the rented shelf quietly becomes the whole business.
So we run marketplaces as the front door and your Shopify store as the relationship. Catalogue work comes first, because a suppressed ASIN or an orphaned variation costs more than any bid ever will. Then advertising judged on contribution per unit after referral, fulfilment and return costs rather than on an ACoS figure with nothing behind it. Then the routes back that the platforms actually permit. We can hold both halves together because we build and run the owned side too.
Median result across Marketplace Channel engagements. Individual outcomes vary with baseline, budget and category.
No line item here is optional-extra padding. This is the standard shape of the engagement.
Titles, bullets, backend search terms, variation parentage and category nodes rebuilt across Amazon Seller or Vendor Central, TikTok Shop and Walmart. Suppressions and stranded inventory fixed at the cause, not resubmitted.
Brand Registry enrolment, A+ and Premium A+ modules, Brand Story and Storefront pages built to each platform's image and copy specs. Produced inside this service because the formats are fixed.
Campaigns split by intent and margin band, converting search terms promoted to exact, negatives maintained weekly, and targets set from contribution margin instead of a category average.
FBA against FBM modelled per SKU on size tier, storage, return rate and reimbursement recovery. Some products should never enter a fulfilment centre, and we name which of yours.
Catalogue sync, listing compliance, sample seeding to affiliates, and live and video commerce, run as a mechanic of this channel rather than as a separate affiliate programme.
SKU allocation, MAP and pricing alignment, marketplace-only bundles and pack sizes, plus the permitted paths home: package inserts, Brand Registry tools and platform-allowed follow-up.
You will always know what week you are in and what lands next.
Listing quality, suppressions, buy-box history, variation structure, the fee and returns reports and ninety days of search terms. You get the findings whether you hire us or not.
Parentage, titles, backend terms, imagery and A+ rebuilt before any spend moves. Advertising a listing that converts badly buys traffic for whoever else is in the carousel.
Which SKUs sell where, at what price, in what pack size, agreed with you in writing. The marketplace should not be bidding against your own store for the same order.
Sponsored campaigns rebuilt by intent and margin band, with ACoS and TACoS targets derived from contribution per unit after referral, fulfilment and return costs.
Weekly search-term mining, monthly fee and reimbursement review, and the insert and registry mechanics that give a marketplace buyer a reason to reorder on your site.
We do not publish a price for this, because the honest number depends on your catalogue, your stack and how much of the work is already done. You get a fixed statement of work with named deliverables and named dates before anyone starts — and we will tell you plainly if this is not the right first move for your brand.
Get this scopedTools we run this on
How we deliver Marketplace Channel in each of the markets we work in — the local buying behaviour, the competitive set, and what changes because of it.
These are the services clients most often add once this one is live.
Google Ads for Shopify catalogues: Merchant Center feed health, Shopping and Performance Max structure, brand and non-brand separated, and weekly query mining.
Klaviyo built as a retention system: behavioural flows, RFM segmentation, SMS used sparingly, and owned channels pushed toward 25-40% of total revenue.
Static, video and UGC creative produced on a monthly testing calendar, plus the product photography and page content your store and ads run on.
Amazon, TikTok Shop and Walmart run as a discovery channel that feeds your Shopify store, with listings, PPC and margin managed together.
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