An Irish brand's marketplace volume mostly sits on someone else's national storefront, which makes the channel useful for reach and dangerous as a business model.
Delivered remotely for brands across Dublin and Ireland.
Amazon opened a dedicated Irish store in March 2025, which changed the starting point without changing the arithmetic. amazon.ie gives you a domestic storefront with a Dublin fulfilment centre behind it, and it is worth having — but it is a young marketplace serving a country of a little over five million people, so the volume that pays for the work still sits on amazon.co.uk and the mainland European storefronts, with eBay where the category holds a used and enthusiast trade and Etsy for the makers whose whole proposition is that a person made the thing. That is the first fact of the channel here: your home storefront is domestic and your growth storefronts are not, which changes the fee, the freight and the paperwork before it changes anything about the listing.
The second fact is Brexit. Stock moving from a Dublin warehouse into a British fulfilment centre is an export followed by an import, and holding inventory in Britain means a UK VAT registration and an EORI to go with your Irish one. Selling into the EU storefronts from Irish stock keeps you inside the single market but pulls in extended producer responsibility registrations and the packaging obligations that go with them. None of that is exotic — it is just work that has to be finished before a listing can trade properly, and it is the thing we most often find half-done on an inherited account.
Then the listings themselves, which for Irish brands are usually written for the wrong reader. Provenance sells the product on your own site, where a shopper has arrived through a story; on a marketplace the shopper arrives through a search box and reads a title. So titles lead with the noun and the specification, the origin claim moves into A+ and Brand Story modules where it has room to work, variations get a parent so reviews pool instead of scattering across six orphan listings, and backend search terms carry the vocabulary a British or American buyer uses rather than the one you use in Dublin.
The single largest pool of demand for Irish goods sits outside Ireland, in the hands of buyers who type 'Irish wool blanket' or 'Claddagh ring' into Amazon rather than into Google, and who will buy from whoever holds the buy box that week. That is exactly what a marketplace is good at and exactly why it is worth running — you cannot reach a first-time buyer in Boston any cheaper. It is also why the channel has to be bounded. If your best-selling knitwear line is priced the same on Amazon and on your own store, you are paying a referral fee to acquire a customer you would otherwise have kept, and the platform keeps the email. So we split the catalogue deliberately: entry pieces and giftable single units on the marketplace, the full colour and size run, the bundles, the personalisation and the made-to-order work reserved for the store. Seasonality forces the same discipline. Diaspora demand starts building once the January sales are over and is finished within two days of 17 March, and the gifting run ends at whatever the last international dispatch cut-off turns out to be, not at Christmas, which means inventory has to be inside a fulfilment centre weeks before either curve starts — a marketplace peak is won on a stock decision made in the quiet months, not on a bid.
The same standard of work we run for every client — applied to a Dublin brand’s realities.
Full service detailTitles, bullets, backend search terms, variation parentage and category nodes rebuilt across Amazon Seller or Vendor Central, TikTok Shop and Walmart. Suppressions and stranded inventory fixed at the cause, not resubmitted.
Brand Registry enrolment, A+ and Premium A+ modules, Brand Story and Storefront pages built to each platform's image and copy specs. Produced inside this service because the formats are fixed.
Campaigns split by intent and margin band, converting search terms promoted to exact, negatives maintained weekly, and targets set from contribution margin instead of a category average.
FBA against FBM modelled per SKU on size tier, storage, return rate and reimbursement recovery. Some products should never enter a fulfilment centre, and we name which of yours.
Catalogue sync, listing compliance, sample seeding to affiliates, and live and video commerce, run as a mechanic of this channel rather than as a separate affiliate programme.
SKU allocation, MAP and pricing alignment, marketplace-only bundles and pack sizes, plus the permitted paths home: package inserts, Brand Registry tools and platform-allowed follow-up.
We do not work off a rate card. Every Dublin engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedListing quality, suppressions, buy-box history, variation structure, the fee and returns reports and ninety days of search terms. You get the findings whether you hire us or not.
Parentage, titles, backend terms, imagery and A+ rebuilt before any spend moves. Advertising a listing that converts badly buys traffic for whoever else is in the carousel.
Which SKUs sell where, at what price, in what pack size, agreed with you in writing. The marketplace should not be bidding against your own store for the same order.
Sponsored campaigns rebuilt by intent and margin band, with ACoS and TACoS targets derived from contribution per unit after referral, fulfilment and return costs.
Weekly search-term mining, monthly fee and reimbursement review, and the insert and registry mechanics that give a marketplace buyer a reason to reorder on your site.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.