Denmark has no Amazon marketplace of its own, and half the design catalogue in this city should never enter a fulfilment centre — which makes SKU allocation the whole job here.
Delivered remotely for brands across Copenhagen and Denmark.
Copenhagen brands mostly grew through wholesale, press and trade fairs, and that history is the right starting point for a marketplace conversation rather than something to move past. The channel that maps most directly onto how you already sell is Faire, where independent retailers across Europe and North America discover and reorder without a stand at a fair. It behaves like a wholesale catalogue with search and reorder mechanics attached, and it rewards the same things your line sheet does — clear specification, honest lead times, opening order terms that make sense — plus one thing your line sheet has never had to carry, which is imagery built to a platform's format.
The consumer marketplaces are a narrower fit and need naming honestly. Denmark has no Amazon marketplace, so Danish demand on Amazon resolves through amazon.de and amazon.se, which makes Amazon an export channel here rather than a domestic one. Fashion labels have a real route through Zalando. And for interiors, the constraint is physical: Amazon's fee bands are built around size and weight tiers, and a pendant lamp or a dining table crosses into economics that no advertising will rescue. Accessories, textiles, small lighting, care products and spare parts are a different question entirely, and often a good one.
The frame we hold throughout is that a marketplace is rented shelf space. The platform owns the buyer, sets the fee and can change both without consulting you. That is an acceptable trade for discovery — reaching a specifier in Hamburg or a shop owner in Portland who would otherwise never find you — and a poor trade as a destination. So the marketplace is run as the front door and your Shopify store as the relationship, with pricing, pack configuration and the routes home decided deliberately rather than left to whichever channel happens to grow fastest.
For a design-led Copenhagen catalogue, the marketplace strategy is written mostly in dimensions and weight. A fulfilment network prices storage and handling in bands, and once an item crosses into oversized territory the storage cost accrues monthly against stock that turns slowly, long-term fees arrive on anything that sits, and a single damaged return can erase the contribution from several sales. So we split the catalogue on the arithmetic: small, fast-moving goods that benefit from platform fulfilment; larger pieces kept on your own store where you already quote freight properly and control the delivery promise; and a middle band that is worth listing but shipping yourself. The second Copenhagen specific is documentation. Sustainability and materials claims that your own product pages support with certifications and composition detail have to survive being compressed into a marketplace template with a character limit and no room for evidence — and the EU's direction of travel on vague environmental claims applies to a marketplace listing exactly as it does to your site. The third is timing: Copenhagen Fashion Week in January and August and the design fair season set when new assortment exists, which means listing and content work has a natural cadence that is worth planning around instead of discovering.
The same standard of work we run for every client — applied to a Copenhagen brand’s realities.
Full service detailTitles, bullets, backend search terms, variation parentage and category nodes rebuilt across Amazon Seller or Vendor Central, TikTok Shop and Walmart. Suppressions and stranded inventory fixed at the cause, not resubmitted.
Brand Registry enrolment, A+ and Premium A+ modules, Brand Story and Storefront pages built to each platform's image and copy specs. Produced inside this service because the formats are fixed.
Campaigns split by intent and margin band, converting search terms promoted to exact, negatives maintained weekly, and targets set from contribution margin instead of a category average.
FBA against FBM modelled per SKU on size tier, storage, return rate and reimbursement recovery. Some products should never enter a fulfilment centre, and we name which of yours.
Catalogue sync, listing compliance, sample seeding to affiliates, and live and video commerce, run as a mechanic of this channel rather than as a separate affiliate programme.
SKU allocation, MAP and pricing alignment, marketplace-only bundles and pack sizes, plus the permitted paths home: package inserts, Brand Registry tools and platform-allowed follow-up.
We do not work off a rate card. Every Copenhagen engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedListing quality, suppressions, buy-box history, variation structure, the fee and returns reports and ninety days of search terms. You get the findings whether you hire us or not.
Parentage, titles, backend terms, imagery and A+ rebuilt before any spend moves. Advertising a listing that converts badly buys traffic for whoever else is in the carousel.
Which SKUs sell where, at what price, in what pack size, agreed with you in writing. The marketplace should not be bidding against your own store for the same order.
Sponsored campaigns rebuilt by intent and margin band, with ACoS and TACoS targets derived from contribution per unit after referral, fulfilment and return costs.
Weekly search-term mining, monthly fee and reimbursement review, and the insert and registry mechanics that give a marketplace buyer a reason to reorder on your site.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.