Amazon is a sales channel with its own search engine, its own fees and its own warehouses — we run it as the front door to a Columbus brand rather than as the destination.
Delivered remotely for brands across Columbus and Ohio.
An apparel or footwear catalogue is where most Columbus marketplace accounts break, and it breaks in the same place every time: parentage. Colours listed as standalone products, sizes split across three unrelated ASINs, a discontinued colourway still holding the reviews. Every one of those is a listing that never accumulates the review volume or rank it earned, and no amount of bid work fixes it. So the first pass is structural — variation families rebuilt around the way the product is actually bought, backend search terms populated with the words shoppers type rather than the words on your line sheet, size chart data attached properly, and suppressed or stranded items traced to a cause instead of resubmitted and hoped over.
Then the economics, which in this city are unusually product-dependent. A t-shirt and a squat rack cannot be managed by the same rule. Amazon's size tiers and storage charges punish anything bulky and slow-moving, so a strength or home-gym catalogue usually splits: small accessories into FBA, freight-class items on FBM against your own carrier rates. Fragrance, candles and anything alcohol-based drops into dangerous-goods review, which is a documentation problem that stalls launches for weeks if it is discovered after the listing goes live rather than before. Apparel carries the other tax — marketplace return rates on fit-driven product are high, returns are graded and often not resellable, and an ACoS that looked fine before returns can be negative contribution after them. We model contribution per unit after referral fee, fulfilment, storage and expected returns, then set advertising targets against that number.
Advertising and channel strategy come last, and they come with a boundary. Sponsored Products, Brands and Display get built by intent and margin band, converting search terms promoted to exact match, negatives maintained weekly. Walmart Marketplace is worth opening where the category and price point fit its buyer, TikTok Shop where the product demonstrates on video and the margin can carry a creator commission on top of the platform fee, and Faire where you already have a wholesale side and want buyers finding you without a rep. But the point of all of it is discovery. The second purchase, the bundle, the refill and the subscription belong on your Shopify store, and we build the permitted routes there — package inserts, Brand Registry follow-up tools, marketplace-exclusive pack sizes that do not undercut your own site — rather than pretending we can lift buyer emails off a platform that does not give them out.
Three things about selling from Columbus change the plan. First, licensing. A lot of product made here carries someone else's marks — collegiate, team, or a retail licensor — and marketplace rights are frequently carved out of those agreements or restricted to approved sellers. That has to be read before a listing is created, not after a takedown, and it often means the licensed line stays on your own store while the unlicensed core range goes to the marketplace. Second, freight class. Central Ohio produces an unusual share of heavy consumer goods, and for racks, plates, benches and oversized homewares the honest answer is often that the item should never enter a fulfilment centre at all — seller-fulfilled with your own LTL rates beats FBA once the size tier and storage months are costed. Third, the one genuine advantage: inbound. With a dense warehouse belt and a cargo-first airport here, getting stock into the network is cheaper and faster from this metro than from most of the country, which makes replenishment cadence a lever you can actually use instead of a constraint you plan around. Finally, if your model is timed drops, keep them off the marketplace. Limited runs on a platform with no launch mechanics just create scarcity for resellers to arbitrage against you.
The same standard of work we run for every client — applied to a Columbus brand’s realities.
Full service detailTitles, bullets, backend search terms, variation parentage and category nodes rebuilt across Amazon Seller or Vendor Central, TikTok Shop and Walmart. Suppressions and stranded inventory fixed at the cause, not resubmitted.
Brand Registry enrolment, A+ and Premium A+ modules, Brand Story and Storefront pages built to each platform's image and copy specs. Produced inside this service because the formats are fixed.
Campaigns split by intent and margin band, converting search terms promoted to exact, negatives maintained weekly, and targets set from contribution margin instead of a category average.
FBA against FBM modelled per SKU on size tier, storage, return rate and reimbursement recovery. Some products should never enter a fulfilment centre, and we name which of yours.
Catalogue sync, listing compliance, sample seeding to affiliates, and live and video commerce, run as a mechanic of this channel rather than as a separate affiliate programme.
SKU allocation, MAP and pricing alignment, marketplace-only bundles and pack sizes, plus the permitted paths home: package inserts, Brand Registry tools and platform-allowed follow-up.
We do not work off a rate card. Every Columbus engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedListing quality, suppressions, buy-box history, variation structure, the fee and returns reports and ninety days of search terms. You get the findings whether you hire us or not.
Parentage, titles, backend terms, imagery and A+ rebuilt before any spend moves. Advertising a listing that converts badly buys traffic for whoever else is in the carousel.
Which SKUs sell where, at what price, in what pack size, agreed with you in writing. The marketplace should not be bidding against your own store for the same order.
Sponsored campaigns rebuilt by intent and margin band, with ACoS and TACoS targets derived from contribution per unit after referral, fulfilment and return costs.
Weekly search-term mining, monthly fee and reimbursement review, and the insert and registry mechanics that give a marketplace buyer a reason to reorder on your site.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.