Food & beverage CPG
Perishable shipping rules, subscription cadence and multi-pack bundling are the three levers that make food work on Shopify.
Chicago runs on real products, real inventory and real distribution. We build Shopify stores that connect to the systems behind them and grow without breaking operations.
We work with Chicago brands remotely — no local storefront, just the same senior team on your timezone.
Chicago's commerce economy is built on things that get made, warehoused and moved. It is the country's central rail and freight interchange, and O'Hare's cargo volume plus the surrounding industrial belt make the metro a natural distribution center for national fulfillment. That infrastructure has produced an unusually deep bench of manufacturers, distributors and legacy family businesses — many of them decades old, many of them now trying to add a direct channel on top of an established wholesale operation.
The consumer side is anchored by food and beverage. Fulton Market evolved from the city's meatpacking district into one of the strongest food-innovation clusters in the country, and greater Chicago holds significant CPG corporate presence and a long tail of specialty food, snack and beverage brands. Add the Merchandise Mart's home, gift and design trade, a strong sporting-goods and outdoor category, and River North's agency and tech density, and the typical Chicago Shopify buyer looks nothing like a Los Angeles one: older company, real revenue, complex operations, allergic to hype.
Each page covers how we run that service specifically for Chicago brands — the local context, the constraints, and what we deliver.
Custom Shopify and Shopify Plus storefronts designed around your catalogue, built in clean Liquid, and launched with a measured conversion baseline.
Plus-tier engineering for brands that have outgrown a standard theme: checkout extensions, Shopify Functions, B2B, Markets and headless Hydrogen storefronts.
Move to Shopify with your catalogue, customers, order history and organic traffic intact. Redirect parity is signed off before we touch DNS.
A continuous experimentation programme on your Shopify store: research, hypotheses, prioritised tests and every result reported in full, losers included.
Technical and content SEO built for Shopify catalogues, plus generative engine optimisation so your products surface inside AI answers.
Google Ads for Shopify catalogues: Merchant Center feed health, Shopping and Performance Max structure, brand and non-brand separated, and weekly query mining.
Facebook and Instagram for Shopify brands: Advantage+ and catalogue campaigns, Conversions API signal repair, a creative cadence that outruns fatigue, and geo holdouts to check the claim.
Amazon, TikTok Shop and Walmart run as a discovery channel that feeds your Shopify store, with listings, PPC and margin managed together.
Klaviyo built as a retention system: behavioural flows, RFM segmentation, SMS used sparingly, and owned channels pushed toward 25-40% of total revenue.
Static, video and UGC creative produced on a monthly testing calendar, plus the product photography and page content your store and ads run on.
GA4, server-side tracking, Conversions API and consent mode implemented properly, plus reporting that ties every channel back to contribution margin.
A named Shopify developer and strategist on a fixed sprint cadence: app stack owned, theme kept clean, ranked backlog shipped every month. The first stabilisation pass typically cancels around $1,840/mo of redundant app spend.
The categories that dominate Chicago’s commerce economy — and what each one needs from a Shopify build.
Perishable shipping rules, subscription cadence and multi-pack bundling are the three levers that make food work on Shopify.
Shopify B2B handles company accounts, tiered price lists, quantity breaks and net terms without a bespoke portal build.
Large-item shipping logic, freight rules and room-based merchandising are configurable with Shopify Functions.
Deep variant catalogs and technical spec comparison need filtering and PDP architecture built for the category, not a generic theme.
A Shopify direct channel can launch alongside existing wholesale without cannibalizing it, if pricing and MAP rules are built in from day one.
Districts we work across
Your store is one node. We connect Shopify to the ERP, WMS or 3PL that already runs your business so inventory, pricing and orders stop disagreeing.
MAP enforcement, channel-appropriate pricing and segmented catalogs let you sell direct without a phone call from your largest account.
Standups and reviews land in the middle of your day. We work in your hours and report in numbers your operations lead already uses.
Anonymised at their request — role, category and size only.
“Our last agency was reporting a 6.2 ROAS in Meta while the bank account told a completely different story. First thing these guys did was get CAPI wired up properly and rebuild the product catalogue feed, so the dynamic ads stopped pushing flavours we hadn't stocked in months. Then they made us report blended MER from month one and the first number was ugly and honest. It took about four months to move MER from 2.1 to 3.4, and I actually trust the dashboard now, which I did not expect to say about an ad agency.”
Detroit sells products that either fit or they don't. We build Shopify stores where a buyer can confirm that in one step, and where returns stop eating the margin.
Ohio · OHCincinnati is full of brands that are excellent at product and packaging and stuck with a website built for a shelf-first business. We fix the second half.
Missouri · MOFamily firms here have decades of product knowledge and a website nobody has touched since 2016. We turn the first into a store that earns its keep.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.