Switzerland has no Amazon marketplace of its own, so the marketplace question here splits in two — the domestic shelf, and an export channel that begins with a customs declaration.
Delivered remotely for brands across Zurich and Switzerland.
Start with the fact that changes everything else: Amazon has never launched a Swiss marketplace. Swiss shoppers who buy on Amazon are buying on amazon.de and absorbing import handling on the way in, which means a Zurich brand cannot simply list domestically the way a Munich one can. The shelf that actually sits in front of Swiss buyers is Digitec Galaxus, and its merchant programme is not a self-serve signup: they take a limited number of partners, they expect a feed or ERP integration rather than manual listings, and the pricing culture is considerably more transparent than Amazon's.
The export half is a different project entirely. Selling on amazon.de from a Swiss company means putting goods inside the EU, and that is an import before it is a listing: an EORI number, EU VAT registration, packaging and where relevant electronics or battery registrations in Germany, and a decision about who acts as importer of record when a pallet leaves your warehouse for a fulfilment centre in Poland or Bavaria. None of it is exotic, and all of it has to exist before the first unit ships, because Amazon will happily accept a listing while customs holds the stock.
What we are not doing is moving your business onto rented ground. A marketplace buyer belongs to the marketplace — the address, the browsing history and the second purchase stay with the platform, and the fee schedule can be rewritten without asking you. So the channel is run for discovery, and the repeat purchase is engineered back onto the store you own: pack sizes and bundles that differ by channel, a price ladder set deliberately across CHF and EUR, and the routes home the platforms genuinely permit. We can hold both halves together because we build and run the owned side as well.
Every operational decision in a Swiss marketplace account has the border in it. Sending inventory to an EU fulfilment centre is an export from Switzerland and an import into the union, so the FBA case has to carry clearance cost, an EU VAT registration and the reality that stock inside the union is difficult to bring back without paying twice. Returns are the part most brands underestimate: an amazon.de return goes to a German address, not to Zurich, which means a returns consolidation arrangement inside the EU or a growing pile of stranded units you cannot see. On the domestic side, Galaxus and Digitec expect structured supplier data — attributes, dimensions, category-correct classification — rather than the marketing copy your Shopify product page runs on, and they publish price history in a way that punishes a brand running a different number on its own store without a reason. That is the pricing conversation we insist on having early: what a franc price on the marketplace does to the franc price on your site, what a euro price on amazon.de does to your German retail partners, and which SKUs simply should not appear on a marketplace at all. For a watch, precision homeware or alpine equipment brand, that last answer is usually longer than expected.
The same standard of work we run for every client — applied to a Zurich brand’s realities.
Full service detailTitles, bullets, backend search terms, variation parentage and category nodes rebuilt across Amazon Seller or Vendor Central, TikTok Shop and Walmart. Suppressions and stranded inventory fixed at the cause, not resubmitted.
Brand Registry enrolment, A+ and Premium A+ modules, Brand Story and Storefront pages built to each platform's image and copy specs. Produced inside this service because the formats are fixed.
Campaigns split by intent and margin band, converting search terms promoted to exact, negatives maintained weekly, and targets set from contribution margin instead of a category average.
FBA against FBM modelled per SKU on size tier, storage, return rate and reimbursement recovery. Some products should never enter a fulfilment centre, and we name which of yours.
Catalogue sync, listing compliance, sample seeding to affiliates, and live and video commerce, run as a mechanic of this channel rather than as a separate affiliate programme.
SKU allocation, MAP and pricing alignment, marketplace-only bundles and pack sizes, plus the permitted paths home: package inserts, Brand Registry tools and platform-allowed follow-up.
We do not work off a rate card. Every Zurich engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedListing quality, suppressions, buy-box history, variation structure, the fee and returns reports and ninety days of search terms. You get the findings whether you hire us or not.
Parentage, titles, backend terms, imagery and A+ rebuilt before any spend moves. Advertising a listing that converts badly buys traffic for whoever else is in the carousel.
Which SKUs sell where, at what price, in what pack size, agreed with you in writing. The marketplace should not be bidding against your own store for the same order.
Sponsored campaigns rebuilt by intent and margin band, with ACoS and TACoS targets derived from contribution per unit after referral, fulfilment and return costs.
Weekly search-term mining, monthly fee and reimbursement review, and the insert and registry mechanics that give a marketplace buyer a reason to reorder on your site.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.