Amazon.de is the largest single retail surface in Europe and none of its shoppers are yours — we run it as the front door and keep the reorder on your own store.
Delivered remotely for brands across Berlin and Germany.
Almost every Berlin brand we audit is already on Amazon.de. Usually it was set up once, by a distributor or an intern, with titles translated out of English and a variation tree that came apart the first time a colourway was added. Around Amazon sits a second tier that matters more in Germany than in most of Europe: Otto runs a curated marketplace with real onboarding rather than an open door, Zalando's partner programme is where German fashion volume actually sits, and eBay.de never lost the position it lost in the United States. Which of those you belong on is a category question with a specific answer, not a matter of ambition.
The part that catches German sellers is that marketplace compliance here is not paperwork, it is a suspension risk. A LUCID packaging number and a licensed dual system are checked by the platforms themselves. Anything with a plug, a driver or a lithium cell — a desktop synth, a studio monitor, an e-cargo bike, the battery in the pannier light you bundle with it — pulls in electrical and battery producer registration on top, and the marketplace will delist first and ask questions afterwards. A Berlin catalogue that spans pro audio and bikes touches three separate registration regimes before it has sold a unit.
Which brings us to the reason the channel exists at all. A shopper who buys your grinder on Amazon.de is Amazon's customer: you get the order minus the referral fee, and Amazon keeps the address, the browsing history and the second purchase. That is a trade worth making for discovery, and a bad trade to build a business on. We run the marketplace to find people who have never heard of you, and we design pack sizes, bundles and the permitted routes home so the repeat purchase happens on the Shopify store you own. We can argue both sides of that honestly because we build and run the owned side too.
Three things shape a Berlin marketplace account. First, registration: packaging under VerpackG, electricals under ElektroG and batteries under the battery law each carry their own number, and the marketplaces verify them rather than trusting you, so we sequence that work before any listing goes live rather than discovering it through a suppression. Second, physics: the categories this city is good at are awkward in a fulfilment centre. Cargo bikes are freight, not parcels, and belong on merchant fulfilment with a two-man delivery partner while the accessories and spares go into FBA to hold the Prime badge on the fast-moving half of the catalogue. Roasted coffee carries a best-before date that Amazon's expiry rules treat far more strictly than your own warehouse does, and a roaster who ships fresh stock into a fulfilment centre on a monthly cadence is buying removal fees. Third, geography: Amazon.de is effectively the Austrian marketplace too, so Austria comes free with a German listing and mostly needs a delivery promise that is honest about the extra day, while Switzerland has no domestic Amazon at all — it is an export shipping decision with customs attached, and it belongs on your own store rather than being bolted onto a German listing. We put the registrations first, the size and shelf-life economics second, and the choice of second marketplace last, because that order is the one that stops money leaking.
The same standard of work we run for every client — applied to a Berlin brand’s realities.
Full service detailTitles, bullets, backend search terms, variation parentage and category nodes rebuilt across Amazon Seller or Vendor Central, TikTok Shop and Walmart. Suppressions and stranded inventory fixed at the cause, not resubmitted.
Brand Registry enrolment, A+ and Premium A+ modules, Brand Story and Storefront pages built to each platform's image and copy specs. Produced inside this service because the formats are fixed.
Campaigns split by intent and margin band, converting search terms promoted to exact, negatives maintained weekly, and targets set from contribution margin instead of a category average.
FBA against FBM modelled per SKU on size tier, storage, return rate and reimbursement recovery. Some products should never enter a fulfilment centre, and we name which of yours.
Catalogue sync, listing compliance, sample seeding to affiliates, and live and video commerce, run as a mechanic of this channel rather than as a separate affiliate programme.
SKU allocation, MAP and pricing alignment, marketplace-only bundles and pack sizes, plus the permitted paths home: package inserts, Brand Registry tools and platform-allowed follow-up.
We do not work off a rate card. Every Berlin engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedListing quality, suppressions, buy-box history, variation structure, the fee and returns reports and ninety days of search terms. You get the findings whether you hire us or not.
Parentage, titles, backend terms, imagery and A+ rebuilt before any spend moves. Advertising a listing that converts badly buys traffic for whoever else is in the carousel.
Which SKUs sell where, at what price, in what pack size, agreed with you in writing. The marketplace should not be bidding against your own store for the same order.
Sponsored campaigns rebuilt by intent and margin band, with ACoS and TACoS targets derived from contribution per unit after referral, fulfilment and return costs.
Weekly search-term mining, monthly fee and reimbursement review, and the insert and registry mechanics that give a marketplace buyer a reason to reorder on your site.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.