A Lombardy manufacturer already knows what it is like to sell through someone else's shelf — a marketplace is the same arrangement with a search engine attached, and we run it so the direct channel underneath keeps growing.
Delivered remotely for brands across Milan and Italy.
Milan brands understand this channel better than they think they do. Selling through a retailer means the customer belongs to the retailer; a marketplace is the same trade, made faster, with a fee schedule and an advertising auction bolted on. Amazon.it takes most of the Italian volume. eBay.it kept a relevance in Italy that it lost in other markets, particularly in parts, refurbished stock and hard-to-find lines. Zalando's partner programme is where an apparel or accessories label finds fashion volume without building an audience first. And for a design or specialty-food producer with a wholesale book, Faire is the shelf that matters most, because it puts you in front of independent retailers abroad between the fairs rather than only during them.
The obstacle is that Lombardy's best products do not fit the model. A made-to-order sofa with a six-week lead time cannot honour a marketplace dispatch window, and trying to force it damages the account health metrics that decide whether you keep the buy box on everything else. Lighting is worse than it looks: it is an electrical product, so it drags in producer registration for electricals and, depending on the fitting, batteries too. Bulk furniture prices out of any fulfilment network on size tier alone. The workable answer is almost never the flagship — it is the accessories, the small lighting, the ready-stock lines and the consumables, with the bespoke programme kept where it belongs, on your own store with a configurator and a lead time you state honestly.
The third problem is the one most Milan brands actually arrive with: you are already on Amazon.it and you did not put yourself there. A distributor or a reseller listed you, wrote the title out of a price list, used a photograph from a catalogue three seasons old, and now owns the page for your own product. A brand registration gets you control of the content on that listing whether or not you are selling the units, which is often the highest-value first move in the whole engagement. From there it becomes a channel decision: which SKUs you sell yourself, at what price, in what pack, and how the marketplace stays a discovery surface rather than quietly becoming your largest and least profitable customer.
The Milan trading year is set by fairs, and the marketplace year is not — which is precisely why they pair well if you plan it. Salone in April fills the wholesale book for interiors and the two fashion weeks do the same for apparel, and the months between are where a direct channel either compounds or goes quiet. Faire is what carries the reorder from the buyers you met at Rho without another sales trip, and Amazon and eBay carry the small, in-stock end of the catalogue to consumers who will never see a showroom. Two operational details decide whether that works. First, registration: packaging carries Italian environmental labelling obligations, and anything electrical — which includes almost every lighting SKU — carries producer registration on top, checked by the platforms rather than taken on trust. Second, August. Italy shuts and your depot shuts with it, and a marketplace does not care: unshipped orders and late dispatch in the second week of August are how an otherwise healthy account loses the buy box going into autumn. Holiday settings and handling times go in before anyone leaves, not after the first metric slips. We also keep the export listings for Germany and France on their own content and their own pricing, because a translated Italian title competes badly in a German search box.
The same standard of work we run for every client — applied to a Milan brand’s realities.
Full service detailTitles, bullets, backend search terms, variation parentage and category nodes rebuilt across Amazon Seller or Vendor Central, TikTok Shop and Walmart. Suppressions and stranded inventory fixed at the cause, not resubmitted.
Brand Registry enrolment, A+ and Premium A+ modules, Brand Story and Storefront pages built to each platform's image and copy specs. Produced inside this service because the formats are fixed.
Campaigns split by intent and margin band, converting search terms promoted to exact, negatives maintained weekly, and targets set from contribution margin instead of a category average.
FBA against FBM modelled per SKU on size tier, storage, return rate and reimbursement recovery. Some products should never enter a fulfilment centre, and we name which of yours.
Catalogue sync, listing compliance, sample seeding to affiliates, and live and video commerce, run as a mechanic of this channel rather than as a separate affiliate programme.
SKU allocation, MAP and pricing alignment, marketplace-only bundles and pack sizes, plus the permitted paths home: package inserts, Brand Registry tools and platform-allowed follow-up.
We do not work off a rate card. Every Milan engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedListing quality, suppressions, buy-box history, variation structure, the fee and returns reports and ninety days of search terms. You get the findings whether you hire us or not.
Parentage, titles, backend terms, imagery and A+ rebuilt before any spend moves. Advertising a listing that converts badly buys traffic for whoever else is in the carousel.
Which SKUs sell where, at what price, in what pack size, agreed with you in writing. The marketplace should not be bidding against your own store for the same order.
Sponsored campaigns rebuilt by intent and margin band, with ACoS and TACoS targets derived from contribution per unit after referral, fulfilment and return costs.
Weekly search-term mining, monthly fee and reimbursement review, and the insert and registry mechanics that give a marketplace buyer a reason to reorder on your site.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.