The domestic platforms already own the Turkish shopper, so the marketplace question worth answering in Istanbul is which export shelf earns a place next to your own store.
Delivered remotely for brands across Istanbul and Türkiye.
There is no argument to be had about Trendyol and Hepsiburada — they hold the domestic habit and a Shopify store is not going to take it from them. That settled, the interesting question is the one most Istanbul manufacturers have never worked through properly: the western marketplaces are where a large share of demand for Turkish cotton, leather, rugs and jewellery is already being met, and it is being met by resellers who bought the goods from a supplier a few districts from yours. They are earning the retail margin on your production. Getting onto those shelves is not a strategy on its own, but it is a straightforward correction of who captures the spread.
Two channels do most of the work. Amazon in the US and the European marketplaces, where a listing lives or dies on catalogue structure — parentage, variations, backend search terms, suppression history — long before advertising becomes relevant. And Etsy, which has a deep base of Turkish sellers and suits categories where craft, materials and origin are the purchase reason: rugs, jewellery, leather goods, hand-finished textiles. Etsy rewards a completely different kind of listing from Amazon, and running both from one content set is how brands end up mediocre on each.
The reason this sits alongside your Shopify store rather than replacing it is arithmetic. A marketplace buyer belongs to the platform: you get the order and pay the fee, and the email, the browsing history and the reorder stay on the other side of the wall. For an exporter that is a particularly expensive trade, because you have just spent money introducing yourself to a market where nobody knew your name. So the marketplace runs as discovery, the store runs as the relationship, and the routes back are the ones the platforms genuinely allow — package inserts, registration and warranty offers, brand tools inside the platform. Anyone promising to move Amazon buyers into your Klaviyo list is describing a terms violation.
Direct parcels from Istanbul now carry duty into the United States that they did not a few years ago, and every landed-cost model built before that change is wrong. Marketplace fulfilment inverts part of that problem in a way worth understanding: sending inventory in bulk to a fulfilment centre means one commercial import, cleared once with proper HS classification and a named importer of record, after which the customer-facing delivery is a domestic parcel with a domestic return address. For a category with weight — towels, bedlinen, rugs — the difference between clearing a pallet and clearing four hundred individual parcels is not marginal. Europe carries its own version of the same advantage, because the customs union covering industrial goods means apparel, textiles and leather from Türkiye enter without the tariff an Asian supplier pays, which makes EU marketplaces structurally kinder to those categories than US ones. Against that sits the register: EU VAT registration wherever stock is held, packaging registration per country, and an EU-based returns route, none of which a Turkish exporter has by default. And the same trust problem that shapes an Istanbul Shopify store shapes the listing — measurements in inches, care and shrinkage behaviour stated plainly, origin used as a claim rather than an apology.
The same standard of work we run for every client — applied to a Istanbul brand’s realities.
Full service detailTitles, bullets, backend search terms, variation parentage and category nodes rebuilt across Amazon Seller or Vendor Central, TikTok Shop and Walmart. Suppressions and stranded inventory fixed at the cause, not resubmitted.
Brand Registry enrolment, A+ and Premium A+ modules, Brand Story and Storefront pages built to each platform's image and copy specs. Produced inside this service because the formats are fixed.
Campaigns split by intent and margin band, converting search terms promoted to exact, negatives maintained weekly, and targets set from contribution margin instead of a category average.
FBA against FBM modelled per SKU on size tier, storage, return rate and reimbursement recovery. Some products should never enter a fulfilment centre, and we name which of yours.
Catalogue sync, listing compliance, sample seeding to affiliates, and live and video commerce, run as a mechanic of this channel rather than as a separate affiliate programme.
SKU allocation, MAP and pricing alignment, marketplace-only bundles and pack sizes, plus the permitted paths home: package inserts, Brand Registry tools and platform-allowed follow-up.
We do not work off a rate card. Every Istanbul engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedListing quality, suppressions, buy-box history, variation structure, the fee and returns reports and ninety days of search terms. You get the findings whether you hire us or not.
Parentage, titles, backend terms, imagery and A+ rebuilt before any spend moves. Advertising a listing that converts badly buys traffic for whoever else is in the carousel.
Which SKUs sell where, at what price, in what pack size, agreed with you in writing. The marketplace should not be bidding against your own store for the same order.
Sponsored campaigns rebuilt by intent and margin band, with ACoS and TACoS targets derived from contribution per unit after referral, fulfilment and return costs.
Weekly search-term mining, monthly fee and reimbursement review, and the insert and registry mechanics that give a marketplace buyer a reason to reorder on your site.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.