We run the marketplace channel as rented shelf space with a job to do: find you buyers who have never heard of you, then send the reorder to your own Shopify store.
Delivered remotely for brands across Pittsburgh and Pennsylvania.
Most Pittsburgh companies we meet are already selling on Amazon and would rather not talk about it. A distributor found their parts listed by someone else. A tooling firm has forty SKUs up there from a 2019 experiment nobody has opened since. A Lawrenceville label sells well on Etsy and has no idea whether it is making money. The channel is running whether or not anyone is managing it, and unmanaged is where the margin goes.
The position we take is not that marketplaces are bad. It is that they are somebody else's shelf. The shopper who buys your fastener on Amazon is Amazon's customer — you do not get their email, you do not set the fee schedule, and the search algorithm you rank in can change on a Tuesday. So we run the channel for the one thing it does better than anything you own: putting a product in front of a buyer with no prior relationship. Then we structure pack sizes, bundles and post-purchase materials so the second order has a reason to happen on your store, where the relationship and the repeat margin actually live.
For this metro that usually starts with Amazon Business rather than the consumer storefront. A large share of what Pittsburgh makes is bought by somebody with a purchase order — MRO consumables, safety stock, abrasives, fittings, lab supply — and Amazon Business is where a growing number of those procurement departments now spend, with tax exemption, quantity tiers and business-only pricing that behave nothing like a retail listing. Getting that right is a catalogue and pricing exercise: parentage and variation structure that reflects how a buyer specifies the part, backend search terms carrying cross-references and legacy part numbers, A+ content that answers the spec question a PDF used to answer, and unit economics modelled after referral fees and returns rather than before them.
The industrial half of Pittsburgh and the consumer half need almost opposite work, and lumping them together is how these accounts go wrong. For a Monongahela Valley supplier or a Robinson distributor, the enemy is invisibility and unauthorised listings: your part is on Amazon under a reseller's title with the wrong specification, no brand control, and a buy box you do not own. That is a Brand Registry, parentage and catalogue-hygiene job first, and an advertising job a long way second — Sponsored Products against part numbers and cross-references only once the listing actually describes the product. Freight-class and oversized items usually stay merchant-fulfilled, because FBA size tiers punish anything heavy and slow-moving, and Pittsburgh's rail and river freight advantages are on your side of that trade, not Amazon's. The consumer half is a different animal. Butler Street makers and Strip District importers belong on Faire far more than on Amazon, because Faire brings wholesale accounts rather than one-off buyers and the economics survive. Collegiate and fan merchandise is the one category where we will slow you down: licensed marks require documented authorisation on every platform, and a September-to-January demand curve means anything sitting in FBA over the winter is paying peak storage rates for the privilege. We plan those SKUs in the summer with the seller account, not in November with the fulfilment centre.
The same standard of work we run for every client — applied to a Pittsburgh brand’s realities.
Full service detailTitles, bullets, backend search terms, variation parentage and category nodes rebuilt across Amazon Seller or Vendor Central, TikTok Shop and Walmart. Suppressions and stranded inventory fixed at the cause, not resubmitted.
Brand Registry enrolment, A+ and Premium A+ modules, Brand Story and Storefront pages built to each platform's image and copy specs. Produced inside this service because the formats are fixed.
Campaigns split by intent and margin band, converting search terms promoted to exact, negatives maintained weekly, and targets set from contribution margin instead of a category average.
FBA against FBM modelled per SKU on size tier, storage, return rate and reimbursement recovery. Some products should never enter a fulfilment centre, and we name which of yours.
Catalogue sync, listing compliance, sample seeding to affiliates, and live and video commerce, run as a mechanic of this channel rather than as a separate affiliate programme.
SKU allocation, MAP and pricing alignment, marketplace-only bundles and pack sizes, plus the permitted paths home: package inserts, Brand Registry tools and platform-allowed follow-up.
We do not work off a rate card. Every Pittsburgh engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedListing quality, suppressions, buy-box history, variation structure, the fee and returns reports and ninety days of search terms. You get the findings whether you hire us or not.
Parentage, titles, backend terms, imagery and A+ rebuilt before any spend moves. Advertising a listing that converts badly buys traffic for whoever else is in the carousel.
Which SKUs sell where, at what price, in what pack size, agreed with you in writing. The marketplace should not be bidding against your own store for the same order.
Sponsored campaigns rebuilt by intent and margin band, with ACoS and TACoS targets derived from contribution per unit after referral, fulfilment and return costs.
Weekly search-term mining, monthly fee and reimbursement review, and the insert and registry mechanics that give a marketplace buyer a reason to reorder on your site.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.