Amazon is where a Boston brand gets found and where its margin gets quietly eaten — the two happen in the same account and have to be managed together.
Delivered remotely for brands across Boston and Massachusetts.
Supplements are the most contested category on Amazon and Greater Boston makes a lot of them. That has a specific consequence: this is not a channel you enter by uploading a spreadsheet. Dietary supplement listings sit behind documentation gates — manufacturing compliance paperwork, third-party lab testing from an accredited facility, ingredient and labelling review — and brands routinely find a listing suppressed weeks after launch because a document was never supplied or an on-pack claim did not survive review. We treat the paperwork as the first deliverable, not as an obstacle discovered later.
Once a listing can stay live, the economics decide everything. Subscription products behave differently on a marketplace than they do on your own store: the platform's own subscribe-and-save mechanics discount your margin while keeping the customer, and a 30-day supply that a shopper buys at a lower unit price on Amazon is a customer you have paid a referral fee to lose. So the catalogue is planned around it — different counts, different formats, different bundles — and advertising targets are set on contribution per unit after fees rather than on an ACoS figure that ignores them.
The rest is the part that separates this from a pure Amazon shop. We run the channel so it feeds the Shopify store: a package insert with a genuine reason to register the product, the Brand Registry follow-up tools the platform actually allows, and a first-90-day email sequence waiting for anyone who does come across. What we will not do is claim we can pull marketplace buyers into Klaviyo — the platform does not give you the email address and mining order reports to build a list breaks the terms you sell under.
The categories this metro actually produces do not share a channel strategy. Wellness and supplements have the biggest marketplace demand and the tightest rules — compliance documentation, claims language that has to be written twice because what your product page says and what Amazon's reviewers accept are not the same standard, and unauthorised sellers who buy retail and undercut you. Lab, robotics and technical hardware go somewhere else entirely: Amazon Business is a real procurement channel for the departments, hospitals and research groups that surround Kendall Square, with quantity pricing and tax-exemption handling built for buyers who would otherwise raise a purchase order — which means the marketplace listing and your Shopify B2B path are serving the same institution through two doors, and the pricing has to agree. Seafood and perishable specialty food mostly stay off marketplaces altogether, because the fulfilment networks cannot take them and a platform's delivery promise is not one you can safely make on a two-day overnight product in February. Then the calendar: late August into September is the single heaviest marketplace-buying window in this metro, because a replenishing student population furnishes and restocks online rather than in a shop, and inventory for it has to be inbound weeks before the demand appears rather than reactively. New England heritage apparel and footwear can work well, but only once the return rate is priced into the model — apparel returns on a marketplace are high enough to turn a healthy-looking unit margin negative.
The same standard of work we run for every client — applied to a Boston brand’s realities.
Full service detailTitles, bullets, backend search terms, variation parentage and category nodes rebuilt across Amazon Seller or Vendor Central, TikTok Shop and Walmart. Suppressions and stranded inventory fixed at the cause, not resubmitted.
Brand Registry enrolment, A+ and Premium A+ modules, Brand Story and Storefront pages built to each platform's image and copy specs. Produced inside this service because the formats are fixed.
Campaigns split by intent and margin band, converting search terms promoted to exact, negatives maintained weekly, and targets set from contribution margin instead of a category average.
FBA against FBM modelled per SKU on size tier, storage, return rate and reimbursement recovery. Some products should never enter a fulfilment centre, and we name which of yours.
Catalogue sync, listing compliance, sample seeding to affiliates, and live and video commerce, run as a mechanic of this channel rather than as a separate affiliate programme.
SKU allocation, MAP and pricing alignment, marketplace-only bundles and pack sizes, plus the permitted paths home: package inserts, Brand Registry tools and platform-allowed follow-up.
We do not work off a rate card. Every Boston engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedListing quality, suppressions, buy-box history, variation structure, the fee and returns reports and ninety days of search terms. You get the findings whether you hire us or not.
Parentage, titles, backend terms, imagery and A+ rebuilt before any spend moves. Advertising a listing that converts badly buys traffic for whoever else is in the carousel.
Which SKUs sell where, at what price, in what pack size, agreed with you in writing. The marketplace should not be bidding against your own store for the same order.
Sponsored campaigns rebuilt by intent and margin band, with ACoS and TACoS targets derived from contribution per unit after referral, fulfilment and return costs.
Weekly search-term mining, monthly fee and reimbursement review, and the insert and registry mechanics that give a marketplace buyer a reason to reorder on your site.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.