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Houston, TX · Gulf Coast

Shopify Agency in Houston, TX

Houston sells complicated things to professional buyers. We build Shopify stores that handle deep catalogs, account pricing and net terms — and still convert like a consumer site.

We work with Houston brands remotely — no local storefront, just the same senior team on your timezone.

The market

What selling online in Houston actually looks like

Houston's economy is industrial before it is consumer, and its online commerce reflects that. The energy corridor and the surrounding petrochemical complex generate enormous demand for parts, safety equipment, tooling, instrumentation and MRO supply — categories with thousands of SKUs, technical specifications, compatibility rules and negotiated pricing. Port Houston makes it a genuine import and export center, and Westchase and the Energy Corridor concentrate the corporate buying that follows. Very little of that is impulse purchasing, and almost all of it is repeat.

The second pillar is health. The Texas Medical Center is the largest medical complex in the world by employment and floor area, and it anchors a wide ecosystem of medical device, clinical supply, diagnostics and health-adjacent consumer brands. Around both sits one of the most demographically diverse large cities in the United States, which produces a strong independent retail scene in the Heights, Midtown and EaDo — food, western wear, personal care and specialty goods with genuine national potential and, usually, an underbuilt store.

LargestMedical complex in the world sits inside this metro
Port cityMajor US import and export gateway — cross-border logistics is routine here
B2B-weightedMost Houston online revenue is repeat purchasing by professional buyers
All services · Houston

How we help Houston brands sell more

Each page covers how we run that service specifically for Houston brands — the local context, the constraints, and what we deliver.

Design & Build in Houston

Custom Shopify and Shopify Plus storefronts designed around your catalogue, built in clean Liquid, and launched with a measured conversion baseline.

Plus & Headless in Houston

Plus-tier engineering for brands that have outgrown a standard theme: checkout extensions, Shopify Functions, B2B, Markets and headless Hydrogen storefronts.

Migrate to Shopify in Houston

Move to Shopify with your catalogue, customers, order history and organic traffic intact. Redirect parity is signed off before we touch DNS.

Conversion Optimisation in Houston

A continuous experimentation programme on your Shopify store: research, hypotheses, prioritised tests and every result reported in full, losers included.

eCommerce SEO in Houston

Technical and content SEO built for Shopify catalogues, plus generative engine optimisation so your products surface inside AI answers.

Google Ads in Houston

Google Ads for Shopify catalogues: Merchant Center feed health, Shopping and Performance Max structure, brand and non-brand separated, and weekly query mining.

Meta Ads in Houston

Facebook and Instagram for Shopify brands: Advantage+ and catalogue campaigns, Conversions API signal repair, a creative cadence that outruns fatigue, and geo holdouts to check the claim.

Marketplace Channel in Houston

Amazon, TikTok Shop and Walmart run as a discovery channel that feeds your Shopify store, with listings, PPC and margin managed together.

Klaviyo Email & SMS in Houston

Klaviyo built as a retention system: behavioural flows, RFM segmentation, SMS used sparingly, and owned channels pushed toward 25-40% of total revenue.

Creative & Content in Houston

Static, video and UGC creative produced on a monthly testing calendar, plus the product photography and page content your store and ads run on.

Analytics & Data in Houston

GA4, server-side tracking, Conversions API and consent mode implemented properly, plus reporting that ties every channel back to contribution margin.

Apps & Support in Houston

A named Shopify developer and strategist on a fixed sprint cadence: app stack owned, theme kept clean, ranked backlog shipped every month. The first stabilisation pass typically cancels around $1,840/mo of redundant app spend.

Verticals

Who we build for in Houston

The categories that dominate Houston’s commerce economy — and what each one needs from a Shopify build.

01

Industrial supply & MRO

Shopify B2B plus structured metafields makes part numbers, specs and cross-references searchable instead of buried in a PDF.

02

Energy services equipment

Contract pricing, approved-vendor gating and quote-to-order flows are all buildable on Shopify Plus with Functions and B2B.

03

Medical & clinical supply

Account-level catalogs, license verification gates and reorder history match how clinical buying actually happens.

04

Western wear & outdoor

Deep size and width variants plus fit guidance are the difference between a strong margin and a returns problem.

05

Specialty food & beverage

Perishable shipping zones, cutoff logic and subscription cadence keep a food store profitable outside Texas.

Districts we work across

Energy CorridorThe HeightsMidtownUptown / GalleriaEaDoWestchase
Why us, here

What we do differently for Houston brands

Search that actually finds the part

For a technical catalog, on-site search is the storefront. We build faceted search, spec filtering and cross-reference lookup so a buyer with a part number lands on the right page first try.

Contract pricing without spreadsheets

Per-company price lists, volume breaks and net terms live inside Shopify, so your sales team stops maintaining a parallel pricing universe in email.

Reorder is the whole game

In B2B, LTV is decided by how fast a buyer can repeat last month's order. We build quick-order, order history and saved lists as first-class features, not afterthoughts.

Houston clients

What brands here have said

Anonymised at their request — role, category and size only.

-24% cost per acquisition

“Same four ads had been running since January and our CPMs climbed every month we left them up. They shipped about thirty assets in the first month, and the part that mattered was the tagging — we could finally read performance by angle instead of by file name. Fitment anxiety beat every discount ad we have ever run. We would not have guessed that in a hundred brainstorms.”

eCommerce ManagerAuto parts retailer, ~$11M/yr · Houston, TX
Verified client, 2026
FAQ

Working with us from Houston

No. ConversionEX is headquartered in Albuquerque, New Mexico. We serve Houston clients remotely and travel for kickoffs, integration workshops and quarterly reviews. Mountain time overlaps nearly all of the Central business day.

For most mid-market industrial sellers, Shopify Plus with B2B on Shopify covers what a dedicated platform does — company accounts, price lists, quantity rules, net terms, gated catalogs — at a materially lower total cost and with a far better front end. Where it genuinely does not fit is deep configure-price-quote with engineering-level product configuration. We will say so if that is you.

Specs go into structured metafields, not into a description blob. That makes them filterable, comparable, indexable and reusable in feeds. It also means a spec change updates in one place. This modeling step is the single largest determinant of whether a technical catalog performs.

Yes. Net terms, purchase order references and draft-order quoting are supported on Shopify Plus B2B, and we can route approvals through your existing process. Most Houston B2B stores need both paths live at once — card checkout for new accounts, terms for established ones.

A conversion-led Shopify Plus build sits in the mid five figures and up, and B2B configuration, ERP integration or large-scale data migration are the multipliers that move it. We start most engagements with a fixed-fee audit so you get a scoped roadmap and a real number before committing to a build.
Next step

Let’s talk about your Houston store.

Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.

Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead

Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.