Industrial supply & MRO
Shopify B2B plus structured metafields makes part numbers, specs and cross-references searchable instead of buried in a PDF.
Houston sells complicated things to professional buyers. We build Shopify stores that handle deep catalogs, account pricing and net terms — and still convert like a consumer site.
We work with Houston brands remotely — no local storefront, just the same senior team on your timezone.
Houston's economy is industrial before it is consumer, and its online commerce reflects that. The energy corridor and the surrounding petrochemical complex generate enormous demand for parts, safety equipment, tooling, instrumentation and MRO supply — categories with thousands of SKUs, technical specifications, compatibility rules and negotiated pricing. Port Houston makes it a genuine import and export center, and Westchase and the Energy Corridor concentrate the corporate buying that follows. Very little of that is impulse purchasing, and almost all of it is repeat.
The second pillar is health. The Texas Medical Center is the largest medical complex in the world by employment and floor area, and it anchors a wide ecosystem of medical device, clinical supply, diagnostics and health-adjacent consumer brands. Around both sits one of the most demographically diverse large cities in the United States, which produces a strong independent retail scene in the Heights, Midtown and EaDo — food, western wear, personal care and specialty goods with genuine national potential and, usually, an underbuilt store.
Each page covers how we run that service specifically for Houston brands — the local context, the constraints, and what we deliver.
Custom Shopify and Shopify Plus storefronts designed around your catalogue, built in clean Liquid, and launched with a measured conversion baseline.
Plus-tier engineering for brands that have outgrown a standard theme: checkout extensions, Shopify Functions, B2B, Markets and headless Hydrogen storefronts.
Move to Shopify with your catalogue, customers, order history and organic traffic intact. Redirect parity is signed off before we touch DNS.
A continuous experimentation programme on your Shopify store: research, hypotheses, prioritised tests and every result reported in full, losers included.
Technical and content SEO built for Shopify catalogues, plus generative engine optimisation so your products surface inside AI answers.
Google Ads for Shopify catalogues: Merchant Center feed health, Shopping and Performance Max structure, brand and non-brand separated, and weekly query mining.
Facebook and Instagram for Shopify brands: Advantage+ and catalogue campaigns, Conversions API signal repair, a creative cadence that outruns fatigue, and geo holdouts to check the claim.
Amazon, TikTok Shop and Walmart run as a discovery channel that feeds your Shopify store, with listings, PPC and margin managed together.
Klaviyo built as a retention system: behavioural flows, RFM segmentation, SMS used sparingly, and owned channels pushed toward 25-40% of total revenue.
Static, video and UGC creative produced on a monthly testing calendar, plus the product photography and page content your store and ads run on.
GA4, server-side tracking, Conversions API and consent mode implemented properly, plus reporting that ties every channel back to contribution margin.
A named Shopify developer and strategist on a fixed sprint cadence: app stack owned, theme kept clean, ranked backlog shipped every month. The first stabilisation pass typically cancels around $1,840/mo of redundant app spend.
The categories that dominate Houston’s commerce economy — and what each one needs from a Shopify build.
Shopify B2B plus structured metafields makes part numbers, specs and cross-references searchable instead of buried in a PDF.
Contract pricing, approved-vendor gating and quote-to-order flows are all buildable on Shopify Plus with Functions and B2B.
Account-level catalogs, license verification gates and reorder history match how clinical buying actually happens.
Deep size and width variants plus fit guidance are the difference between a strong margin and a returns problem.
Perishable shipping zones, cutoff logic and subscription cadence keep a food store profitable outside Texas.
Districts we work across
For a technical catalog, on-site search is the storefront. We build faceted search, spec filtering and cross-reference lookup so a buyer with a part number lands on the right page first try.
Per-company price lists, volume breaks and net terms live inside Shopify, so your sales team stops maintaining a parallel pricing universe in email.
In B2B, LTV is decided by how fast a buyer can repeat last month's order. We build quick-order, order history and saved lists as first-class features, not afterthoughts.
Anonymised at their request — role, category and size only.
“Same four ads had been running since January and our CPMs climbed every month we left them up. They shipped about thirty assets in the first month, and the part that mattered was the tagging — we could finally read performance by angle instead of by file name. Fitment anxiety beat every discount ad we have ever run. We would not have guessed that in a hundred brainstorms.”
Austin builds consumable brands that live or die on repeat purchase. We build the Shopify stores, subscription programs and retention systems that make the second order automatic.
Texas · TXA storefront that works in English and Spanish, ships heavy things profitably, and knows what a military ID discount is worth. Built for San Antonio's family-run businesses.
Texas · TXDallas brands sell to buyers first and consumers second. We put both channels on one Shopify store — so wholesale gets easier and direct finally gets built properly.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.