For a New York brand the marketplace question is rarely whether to sell on Amazon — it is which SKUs, at what price, without detonating the wholesale side of the business.
Delivered remotely for brands across New York and New York.
New York brands arrive at this service with a third channel already running and nobody owning it. There is a DTC store, a wholesale book written at Coterie and NY NOW, and an Amazon presence that started as a defensive move against a reseller and became a meaningful share of revenue without a plan attached. Three channels, three price positions, one inventory pool, and a buyer at a department store who can see all of it. That is the actual problem, and it is a channel-strategy problem long before it is a listing problem.
So the first deliverable here is a written channel map: which SKUs sell where, at what price, in what pack size, and what happens when they collide. Marketplace-exclusive multipacks and sizes that do not exist in your line sheet are the standard tool, because they let Amazon be a real channel without giving your accounts a reason to call. Then the listings — and New York catalogues are the hardest in the country to get right, because apparel and accessories carry the deepest colour and size runs anywhere and the source data comes from a showroom line sheet rather than anything a search engine was built to read.
The economics deserve saying plainly. Apparel carries one of the highest referral rates on the platform, and apparel return rates on a marketplace are higher than on your own store because the returns policy is not yours. Put those together and there are New York SKUs that are simply not viable on Amazon at any advertising efficiency — which is a finding, not a failure. We would rather run two channels properly and tell you the third is unprofitable than pad a scope. Meanwhile Faire quietly does more for most brands in this city than Amazon ever will.
New York wholesale did not stop happening at Javits — it moved half online, and Faire is where the independent retail long tail now discovers brands between market weeks. That makes it the most under-run marketplace in this city: a channel that reaches the same boutique buyer as a Javits booth, with a catalogue that has to be merchandised, an ordering experience that has to work, and lead times that have to be honest. Retailers you bring to it yourself carry no commission, which most brands never set up. The trade calendar then governs the operational rhythm across every channel — assortment and imagery land before market, reorder windows follow it, and the Amazon side has to be inventory-planned around wholesale commitments rather than treated as a place to dump whatever is left. The other New York-specific pressure is the counterfeit and diverter problem in beauty and accessories, where sample sales, showroom overstock and press seeding all leak product into third-party offers on your own listings. Brand Registry and serialisation are the answer, and they work better when the leak is closed at the source.
The same standard of work we run for every client — applied to a New York brand’s realities.
Full service detailTitles, bullets, backend search terms, variation parentage and category nodes rebuilt across Amazon Seller or Vendor Central, TikTok Shop and Walmart. Suppressions and stranded inventory fixed at the cause, not resubmitted.
Brand Registry enrolment, A+ and Premium A+ modules, Brand Story and Storefront pages built to each platform's image and copy specs. Produced inside this service because the formats are fixed.
Campaigns split by intent and margin band, converting search terms promoted to exact, negatives maintained weekly, and targets set from contribution margin instead of a category average.
FBA against FBM modelled per SKU on size tier, storage, return rate and reimbursement recovery. Some products should never enter a fulfilment centre, and we name which of yours.
Catalogue sync, listing compliance, sample seeding to affiliates, and live and video commerce, run as a mechanic of this channel rather than as a separate affiliate programme.
SKU allocation, MAP and pricing alignment, marketplace-only bundles and pack sizes, plus the permitted paths home: package inserts, Brand Registry tools and platform-allowed follow-up.
We do not work off a rate card. Every New York engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedListing quality, suppressions, buy-box history, variation structure, the fee and returns reports and ninety days of search terms. You get the findings whether you hire us or not.
Parentage, titles, backend terms, imagery and A+ rebuilt before any spend moves. Advertising a listing that converts badly buys traffic for whoever else is in the carousel.
Which SKUs sell where, at what price, in what pack size, agreed with you in writing. The marketplace should not be bidding against your own store for the same order.
Sponsored campaigns rebuilt by intent and margin band, with ACoS and TACoS targets derived from contribution per unit after referral, fulfilment and return costs.
Weekly search-term mining, monthly fee and reimbursement review, and the insert and registry mechanics that give a marketplace buyer a reason to reorder on your site.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.