In this city nobody needs the marketplace explained to them — what usually goes unmanaged is the boring half: parentage, suppressions, fee reports and the 1P offer sitting in someone's inbox.
Delivered remotely for brands across Seattle and Washington.
Every other metro gets the argument about whether marketplaces are worth it. Seattle does not need it. Local founders have worked inside the platform, hired out of it, or built their first million on it, and they already know the terms of the trade — the platform owns the shopper and the fee schedule, you own the order and the risk. What is missing is rarely conviction. It is somebody whose actual job is the catalogue: variation structure, suppressed ASINs, backend search terms, buy-box history and the fee report nobody opens.
Two decisions come up here far more than elsewhere. The first is 1P against 3P — a brand with traction in this region gets approached about Vendor Central, and the offer usually gets evaluated on the top-line rather than on chargebacks, price control, co-op allowances and what happens to your margin when the platform sets the retail. The second is fulfilment against product reality. A roaster's entire proposition is freshness, and a bag that spends five weeks in a fulfilment centre before it ships is a listing selling against its own brand. A collectibles or gaming release clears its whole allocation before a fulfilment centre has finished checking the carton in. Neither of those is a bidding problem; both are decided before a campaign exists.
Then the part this agency exists to hold together. We run the owned channel too — the Shopify build, the CRO, the Klaviyo programme — so the marketplace is managed as discovery rather than as a competing business. That means advertising judged on contribution per unit after referral, fulfilment and returns, marketplace pack sizes that do not undercut your own store, and the routes home that the platform genuinely permits: package inserts, Brand Registry engagement tools that reach your followers inside Amazon, and offers built for people who arrive already knowing the product. A pure-play marketplace agency has no reason to care where the second purchase happens. We do.
Working with Seattle brands on this channel means being audited by the reader. A team with ex-Amazon people in it will take apart a fee model, ask what your TACoS target was derived from, and notice immediately if a recommendation is a template. That is a good working condition and it sets the standard: everything gets shown as arithmetic, and where the honest answer is that a channel is not worth opening, we say so rather than adding it to a scope. The category mix pushes the same direction. Specialty coffee makes fulfilment cover a merchandising rule rather than a logistics detail, because lot age is the product. Technical outerwear and hardgoods need real attribute and variation structure, since a shell submitted without fit, fabric weight or waterproof rating is competing on price against listings that answered the question. Gaming and collectibles need allocation-led drops that come down faster than a sync will manage, plus a genuine read on which items carry restrictions before stock ships anywhere. And underneath all of it, a Washington seller is running a channel whose reporting will never reconcile cleanly to Shopify — different order timing, different refund treatment, gross receipts taxed regardless of profit — so the number we manage to is contribution per unit, not a dashboard figure either platform is willing to print.
The same standard of work we run for every client — applied to a Seattle brand’s realities.
Full service detailTitles, bullets, backend search terms, variation parentage and category nodes rebuilt across Amazon Seller or Vendor Central, TikTok Shop and Walmart. Suppressions and stranded inventory fixed at the cause, not resubmitted.
Brand Registry enrolment, A+ and Premium A+ modules, Brand Story and Storefront pages built to each platform's image and copy specs. Produced inside this service because the formats are fixed.
Campaigns split by intent and margin band, converting search terms promoted to exact, negatives maintained weekly, and targets set from contribution margin instead of a category average.
FBA against FBM modelled per SKU on size tier, storage, return rate and reimbursement recovery. Some products should never enter a fulfilment centre, and we name which of yours.
Catalogue sync, listing compliance, sample seeding to affiliates, and live and video commerce, run as a mechanic of this channel rather than as a separate affiliate programme.
SKU allocation, MAP and pricing alignment, marketplace-only bundles and pack sizes, plus the permitted paths home: package inserts, Brand Registry tools and platform-allowed follow-up.
We do not work off a rate card. Every Seattle engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedListing quality, suppressions, buy-box history, variation structure, the fee and returns reports and ninety days of search terms. You get the findings whether you hire us or not.
Parentage, titles, backend terms, imagery and A+ rebuilt before any spend moves. Advertising a listing that converts badly buys traffic for whoever else is in the carousel.
Which SKUs sell where, at what price, in what pack size, agreed with you in writing. The marketplace should not be bidding against your own store for the same order.
Sponsored campaigns rebuilt by intent and margin band, with ACoS and TACoS targets derived from contribution per unit after referral, fulfilment and return costs.
Weekly search-term mining, monthly fee and reimbursement review, and the insert and registry mechanics that give a marketplace buyer a reason to reorder on your site.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.