Creative Strategy & Concepting
Concepts built from customer reviews, support tickets and competitor teardowns, organised into named angles you can track performance against over time.
Grow · Performance creative shipped on a testing calendar
Creative is the targeting now
Meta and TikTok decide who sees your ads. What you control is the concept. We ship a tested volume of it every month, plus the imagery and copy your store runs on.
The problem
Why your ads stopped working
- The same three assets have been running since last quarter and CPMs are climbing.
- Ads promise one thing, the landing page says another, and bounce rate proves it.
- Product photography is white-background only, so there is nothing to test in-feed.
- Nobody can say which creative concept is working, only which ad set is.
Ad platforms took targeting away and handed it to the algorithm. The remaining lever is creative, and creative fatigue now sets in around ten to fourteen days. Brands producing four assets a quarter are not competing with brands producing forty a month, whatever the media buyer does.
We run creative as a production line with a testing calendar attached. Concepts drawn from customer reviews and support tickets, not brainstorms. Static, motion and UGC. Named hooks, structured variants, and every asset tagged so performance rolls up by concept rather than by file name. The same team produces your product photography and page content, so the ad and the landing page finally look like the same brand.
Median result across Creative & Content engagements. Individual outcomes vary with baseline, budget and category.
Scope
What you actually get
No line item here is optional-extra padding. This is the standard shape of the engagement.
Monthly Ad Creative Volume
Twenty to forty static, motion and UGC assets a month in the aspect ratios each platform needs, structured for hook, format and angle testing.
UGC & Creator Sourcing
Creator briefing, sourcing and management for authentic testimonial, unboxing and demo content, with usage rights secured for paid media.
Product & Lifestyle Photography
Studio and lifestyle shoots covering PDP galleries, scale references, detail shots and the in-context imagery collection pages need to sell.
Store Content & Copy
Product descriptions, collection copy, landing pages and email design written against the same positioning as the ads driving traffic to them.
Creative Performance Reporting
Results rolled up by concept, hook and format so you learn which angles work, not just which files did. Winners get iterated, losers get retired.
How it runs
The engagement, step by step
You will always know what week you are in and what lands next.
Voice-of-Customer Mining
We read your reviews, support tickets and post-purchase survey responses. The best hooks are already written by your customers in their own words.
Angle Development
Customer language becomes five to eight named angles, each with a clear promise and objection to answer. Angles get tested before production scales.
Production
Studio shoots, creator content and motion design produced in monthly batches so cost per asset drops as volume rises.
Test & Learn
Assets ship into a structured testing calendar with consistent naming, so performance can be read by concept and hook rather than by ad ID.
Iterate the Winners
Winning angles get new hooks, formats and cuts. Fatigued assets get refreshed before performance decays instead of after.
Quoted per engagement, never off a rate card
We do not publish a price for this, because the honest number depends on your catalogue, your stack and how much of the work is already done. You get a fixed statement of work with named deliverables and named dates before anyone starts — and we will tell you plainly if this is not the right first move for your brand.
Get this scopedTools we run this on
FigmaAdobe Creative CloudCapcutMotionForeplayBilloMeta Ads ManagerShopify
In their words
What clients said afterwards
-24% cost per acquisition
“Same four ads had been running since January and our CPMs climbed every month we left them up. They shipped about thirty assets in the first month, and the part that mattered was the tagging — we could finally read performance by angle instead of by file name. Fitment anxiety beat every discount ad we have ever run. We would not have guessed that in a hundred brainstorms.”
eCommerce ManagerAuto parts retailer, ~$11M/yr · Houston, TX
Verified client, 2026FAQ
Creative & Content — straight answers
At $50,000 monthly spend, twenty to thirty tested assets is a sensible floor. Above $200,000 you want forty or more. The right number is whatever keeps a fresh concept entering testing before the current winner fatigues, which is typically every ten to fourteen days.
Both, and they do different jobs. Studio work covers PDP imagery, hero assets and anything needing controlled lighting or brand consistency. Creator content covers testimonial, demo and unboxing formats where polish actually reduces performance.
Yes, and we will flag where they conflict with performance. Guidelines written for print and packaging often forbid the text density and hook framing that in-feed video needs. We usually agree a documented paid-media extension of the brand system in week one.
You do, outright, including working files. Creator content comes with usage rights negotiated up front, and we tell you the term and territory before production so there are no surprises when an ad is performing and the licence expires.
Yes. Product and collection copy is part of this service, written from the same voice-of-customer research as the ads. Keeping ad copy and PDP copy in one team is the cheapest way to fix the message mismatch that kills post-click conversion.
By concept and hook, not by individual asset. Every file carries a naming convention that maps to its angle, format and hook so results roll up meaningfully. That is what lets you learn 'durability messaging beats price messaging' rather than 'ad 47 did well'.
By location
Creative & Content Production where you trade
How we deliver Creative & Content in each of the markets we work in — the local buying behaviour, the competitive set, and what changes because of it.
Miami, FLCreative & Content Production in New YorkCreative & Content Production in Los AngelesChicago, ILour Creative & Content work in Houstonour Creative & Content work in Dallasour Creative & Content work in AtlantaCreative & Content Production in AustinCreative & Content for Phoenix brandsCreative & Content for Denver brandsSeattle, WACreative & Content Production in San DiegoAlbuquerque, NMCreative & Content Production in WashingtonCreative & Content for Philadelphia brandsBoston, MACreative & Content for San Francisco brandsour Creative & Content work in RiversideDetroit Creative & Contentour Creative & Content work in Minneapolisour Creative & Content work in Tampaour Creative & Content work in St. LouisCreative & Content for Baltimore brandsCharlotte, NCCreative & Content for Orlando brandsSan Antonio, TXour Creative & Content work in PortlandCreative & Content for Sacramento brandsCreative & Content for Pittsburgh brandsour Creative & Content work in Las VegasCreative & Content for Cincinnati brandsCreative & Content for Kansas City brandsour Creative & Content work in ColumbusCreative & Content for Toronto brandsCreative & Content for London brandsCreative & Content Production in Sydneyour Creative & Content work in DublinCreative & Content for Dubai brandsSingapore Creative & ContentAmsterdam, NetherlandsCreative & Content for Berlin brandsParis Creative & ContentCreative & Content Production in MadridMilan, ItalyZurich, SwitzerlandStockholm Creative & ContentCopenhagen, DenmarkCreative & Content Production in Istanbul
Pairs well with
What usually comes next
These are the services clients most often add once this one is live.
01
Grow
Meta Ads Management
Facebook and Instagram for Shopify brands: Advantage+ and catalogue campaigns, Conversions API signal repair, a creative cadence that outruns fatigue, and geo holdouts to check the claim.
DTC brands spending $50k+ a month on Meta
02
Grow
Klaviyo Email & SMS Marketing
Klaviyo built as a retention system: behavioural flows, RFM segmentation, SMS used sparingly, and owned channels pushed toward 25-40% of total revenue.
Brands with 20,000+ Klaviyo profiles
03
Grow
eCommerce SEO & GEO
Technical and content SEO built for Shopify catalogues, plus generative engine optimisation so your products surface inside AI answers.
Catalogues above 300 SKUs
Next step
Ready to talk about Creative & Content?
Static, video and UGC creative produced on a monthly testing calendar, plus the product photography and page content your store and ads run on.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.