For a brand raised on retail distribution, a marketplace looks like another account — it is not, and the difference decides whether the channel builds your business or rents it.
Delivered remotely for brands across Cincinnati and Ohio.
Cincinnati brands understand shelf space better than almost anyone. Trade spend, slotting, velocity, a buyer who says yes or no in a twenty-minute meeting — that is the native language here. Which is exactly why marketplaces get misread. Amazon is not a retailer with a buyer you negotiate once a year. It is a search engine with a fee schedule attached, and your listing competes every hour against your own multipack, a reseller with your discontinued carton, and a private-label item that copied your bullet points last quarter.
It is also rented shelf. The person who buys your refill kit on Amazon is Amazon's customer: you do not receive their email, you do not own the reorder, and the platform can change the economics of your category without notice. So we run the channel deliberately — as the place a household discovers a brand they have never seen, with the repeat purchase engineered onto your own Shopify store through subscription-only formats, refill cadence and DTC-exclusive pack sizes that the marketplace listing does not carry. Package inserts and Brand Registry tools handle the introduction within the rules; nobody scrapes an order report for email addresses, and any agency offering that is selling you a suspension.
Then the structural work, which in this category is mostly catalogue. Variation and parentage built so singles, multipacks and variety packs sit under one parent and share review equity instead of splitting it. Net content, unit count and pack attributes correct so a six-pack is never priced against a single. Ingredient, claim and label language checked against category policy before a restricted-claim flag suppresses a listing in the middle of a promotion. A+ and Brand Story modules doing the job the back of the carton used to do. And ACoS read against contribution margin after referral and fulfilment fees, not against revenue, because a 22% ACoS on a low-margin single is a loss with a nice-looking dashboard.
Two things come up here that rarely come up elsewhere. The first is Vendor Central. Brands with genuine retail distribution and a recognised regional name get invited into Amazon's first-party programme, and the pitch sounds familiar — purchase orders, a buyer, volume, no seller account to run. It is also a wholesale relationship where Amazon sets the retail price, chargebacks and allowances are real line items, and you lose the control over listing content and promotions that third-party selling gives you. For most brands at this size we argue for Seller Central, sometimes for a hybrid, and always for modelling the net after chargebacks before signing anything. The second is a straightforward operational advantage: CVG carries DHL's Americas superhub and a major Amazon Air operation, and this metro sits inside a short ground run of a large share of the fulfilment network. That makes FBA replenishment cheap and fast to execute from here, which matters more than it sounds — the brands that lose money in FBA usually lose it to stockouts and emergency shipments, not to the fee schedule. It also means merchant-fulfilled stays genuinely viable for cold-chain and short-dated items that FBA handles badly, and for craft beverage where state shipping rules make a marketplace listing the wrong instrument entirely.
The same standard of work we run for every client — applied to a Cincinnati brand’s realities.
Full service detailTitles, bullets, backend search terms, variation parentage and category nodes rebuilt across Amazon Seller or Vendor Central, TikTok Shop and Walmart. Suppressions and stranded inventory fixed at the cause, not resubmitted.
Brand Registry enrolment, A+ and Premium A+ modules, Brand Story and Storefront pages built to each platform's image and copy specs. Produced inside this service because the formats are fixed.
Campaigns split by intent and margin band, converting search terms promoted to exact, negatives maintained weekly, and targets set from contribution margin instead of a category average.
FBA against FBM modelled per SKU on size tier, storage, return rate and reimbursement recovery. Some products should never enter a fulfilment centre, and we name which of yours.
Catalogue sync, listing compliance, sample seeding to affiliates, and live and video commerce, run as a mechanic of this channel rather than as a separate affiliate programme.
SKU allocation, MAP and pricing alignment, marketplace-only bundles and pack sizes, plus the permitted paths home: package inserts, Brand Registry tools and platform-allowed follow-up.
We do not work off a rate card. Every Cincinnati engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedListing quality, suppressions, buy-box history, variation structure, the fee and returns reports and ninety days of search terms. You get the findings whether you hire us or not.
Parentage, titles, backend terms, imagery and A+ rebuilt before any spend moves. Advertising a listing that converts badly buys traffic for whoever else is in the carousel.
Which SKUs sell where, at what price, in what pack size, agreed with you in writing. The marketplace should not be bidding against your own store for the same order.
Sponsored campaigns rebuilt by intent and margin band, with ACoS and TACoS targets derived from contribution per unit after referral, fulfilment and return costs.
Weekly search-term mining, monthly fee and reimbursement review, and the insert and registry mechanics that give a marketplace buyer a reason to reorder on your site.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.