Spanish shoppers reach for a marketplace early in the purchase, and every one of those buyers belongs to the platform — we use the shelf for the first sale and build the second on your store.
Delivered remotely for brands across Madrid and Spain.
Marketplace habit runs deep in Spain. A Madrid brand competing on Google is already losing half of that results page to Amazon.es and El Corte Inglés, which means the honest question is not whether to be on the marketplace but what part of the catalogue belongs there and at what price. Amazon.es takes the bulk of it. Around it there is a domestic tier with genuine trust attached — El Corte Inglés carries a retail reputation online that no pure marketplace here has bought, and Miravia was built aiming at exactly the beauty, fashion and lifestyle brands this city produces — though Alibaba is now folding it into AliExpress, so anything you build there is being built on a platform in the middle of a restructure. Choosing one of them deliberately is worth more than listing on all of them badly.
Then the physics, which are unusually punishing for Madrid's export categories. Extra virgin olive oil is heavy, liquid and packed in glass, so a fulfilment centre charges you on a weight band that has nothing to do with your margin and a breakage rate that has everything to do with it. Footwear and leather goods run into size conversion, and on a marketplace with frictionless returns an EU-to-UK-or-US sizing ambiguity turns straight into a return rate you pay for twice. Padel equipment sells on specification, which the marketplace is good at, but the annual model cycle means last season's rackets end up on the same shelf as this season's at whatever price a reseller feels like — a pricing problem, not a listing problem.
Underneath all of it is the trade being made. A shopper who buys your oil on Amazon is Amazon's customer; you receive the order less the referral fee, and the platform keeps the address and the reorder. For a consumable that is precisely the wrong place for the relationship to sit, because the whole economics of olive oil, cosmetics or supplements are in the second and fifth purchase. So we run the marketplace as the introduction — the first bottle, the trial size, the format that is designed to be found — and set up pack sizes, bundles and the permitted routes home so the subscription and the case order happen on the Shopify store you own.
Madrid has one real logistical advantage here: national inventory already sits in this city, and the corridor out through Coslada and San Fernando de Henares puts you close to the fulfilment network, so the inbound leg into a marketplace warehouse is short and cheap. Everything else needs modelling before a single SKU is listed. Heavy glass goods have to be reformatted for the channel rather than shipped as they are — a two-bottle marketplace pack behaves entirely differently on fees from the six-bottle case you sell direct, and the case is the one that should stay on your own store anyway. Footwear needs the conversion table built into the images and the A-plus modules rather than left in a size guide nobody opens, because on this channel a return costs you the outbound, the inbound and often the unit. Territory is the other trap: the Canaries sit outside the EU VAT territory, and Ceuta and Melilla outside the customs union as well, so an order to any of them is a customs shipment rather than a domestic one, and a marketplace setting left on default will happily sell you an order you lose money fulfilling. Then the calendar, which is genuinely Spanish: the rebajas, the platform deal events and the gifting run out to Reyes on 6 January all want to be the same promotion, and they should not be. We decide which channel owns which window before the year starts.
The same standard of work we run for every client — applied to a Madrid brand’s realities.
Full service detailTitles, bullets, backend search terms, variation parentage and category nodes rebuilt across Amazon Seller or Vendor Central, TikTok Shop and Walmart. Suppressions and stranded inventory fixed at the cause, not resubmitted.
Brand Registry enrolment, A+ and Premium A+ modules, Brand Story and Storefront pages built to each platform's image and copy specs. Produced inside this service because the formats are fixed.
Campaigns split by intent and margin band, converting search terms promoted to exact, negatives maintained weekly, and targets set from contribution margin instead of a category average.
FBA against FBM modelled per SKU on size tier, storage, return rate and reimbursement recovery. Some products should never enter a fulfilment centre, and we name which of yours.
Catalogue sync, listing compliance, sample seeding to affiliates, and live and video commerce, run as a mechanic of this channel rather than as a separate affiliate programme.
SKU allocation, MAP and pricing alignment, marketplace-only bundles and pack sizes, plus the permitted paths home: package inserts, Brand Registry tools and platform-allowed follow-up.
We do not work off a rate card. Every Madrid engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedListing quality, suppressions, buy-box history, variation structure, the fee and returns reports and ninety days of search terms. You get the findings whether you hire us or not.
Parentage, titles, backend terms, imagery and A+ rebuilt before any spend moves. Advertising a listing that converts badly buys traffic for whoever else is in the carousel.
Which SKUs sell where, at what price, in what pack size, agreed with you in writing. The marketplace should not be bidding against your own store for the same order.
Sponsored campaigns rebuilt by intent and margin band, with ACoS and TACoS targets derived from contribution per unit after referral, fulfilment and return costs.
Weekly search-term mining, monthly fee and reimbursement review, and the insert and registry mechanics that give a marketplace buyer a reason to reorder on your site.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.