A Front Range gear brand cannot treat Amazon as a private decision — every specialty account you sell to is watching the listing, and the pricing you set there is the pricing they think you think their shelf is worth.
Delivered remotely for brands across Denver and Colorado.
Marketplaces are rented shelf space, and for a Colorado brand that rent is charged twice. The first bill is the obvious one: the platform keeps the buyer, the email and the second purchase. The second is the one that costs more here — a badly run Amazon presence can damage the specialty retail relationships that built the brand, because a shop in Boulder or Steamboat that stocked you at full margin can see your ASIN undercutting them from their own phone. That is a solvable problem, and solving it is most of the job in this market.
It starts in the catalogue. Colorado product lines break Amazon's structure in a specific way: a ski that comes in six lengths, a boot in mondopoint half sizes, a hardtail offered in five frame sizes across two build kits, a shell in three fits — all of it usually submitted as loose listings that compete with each other rather than one parent where reviews, rank and advertising history can pool. On the Boulder natural products side the failure mode is different and worse, because supplement and functional-ingredient wording sits against Amazon's restricted claims rules and takes an ASIN out of the search results without a notification anyone reads. And a real slice of local brands have sellers on their listings they never authorised, usually a distributor leak nobody has traced.
Then the parts of the channel that are actually yours to keep. Faire is a genuine wholesale channel for gear and natural-products brands rather than an afterthought, and it reaches the independent accounts your reps will never drive to. Amazon advertising gets set against contribution per unit after referral, fulfilment and a return rate that is real in fit-driven categories, not against a category-average ACoS. And the way home is unusually legitimate here: gear brands have warranty registration, repair programmes and lifetime guarantees, all of which are honest reasons to put a card in the box and a reason for a marketplace buyer to create an account on your store. We do not touch marketplace order reports to build an email list, because that breaks the platform's terms and yours.
Denver and Boulder function as one gear and natural-products cluster where the retail relationships are personal, and that changes the channel design rather than just the tone of it. Before a listing goes live we draw the lines in writing with you: which SKUs belong on a marketplace at all, at what price against your dealer terms, in what pack size, and which stay direct or specialty-only. Marketplace-specific bundles and pack sizes do a lot of work here, because a two-pack or a kit that no shop stocks is not a shelf your own stockists can compare against. Then enforcement, which most brands here need before they need advertising: Brand Registry, test buys to find where the grey stock is entering, and the tools that actually remove a hijacker, rather than the reflex of dropping price to win back a buy box you are losing to your own product. Seasonality carries its own cost. Winter hardgoods sent into a fulfilment centre in September and not sold through by spring sit there accruing storage while rates step up ahead of Q4, and Amazon's aged-inventory surcharge starts biting at 181 days — which is exactly the shape of a ski or a snow boot. So the fulfilment plan for a seasonal catalogue is built with removal dates in it from the start, and the shoulder-season sell-down is a scheduled decision instead of a surprise line on a fee report.
The same standard of work we run for every client — applied to a Denver brand’s realities.
Full service detailTitles, bullets, backend search terms, variation parentage and category nodes rebuilt across Amazon Seller or Vendor Central, TikTok Shop and Walmart. Suppressions and stranded inventory fixed at the cause, not resubmitted.
Brand Registry enrolment, A+ and Premium A+ modules, Brand Story and Storefront pages built to each platform's image and copy specs. Produced inside this service because the formats are fixed.
Campaigns split by intent and margin band, converting search terms promoted to exact, negatives maintained weekly, and targets set from contribution margin instead of a category average.
FBA against FBM modelled per SKU on size tier, storage, return rate and reimbursement recovery. Some products should never enter a fulfilment centre, and we name which of yours.
Catalogue sync, listing compliance, sample seeding to affiliates, and live and video commerce, run as a mechanic of this channel rather than as a separate affiliate programme.
SKU allocation, MAP and pricing alignment, marketplace-only bundles and pack sizes, plus the permitted paths home: package inserts, Brand Registry tools and platform-allowed follow-up.
We do not work off a rate card. Every Denver engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedListing quality, suppressions, buy-box history, variation structure, the fee and returns reports and ninety days of search terms. You get the findings whether you hire us or not.
Parentage, titles, backend terms, imagery and A+ rebuilt before any spend moves. Advertising a listing that converts badly buys traffic for whoever else is in the carousel.
Which SKUs sell where, at what price, in what pack size, agreed with you in writing. The marketplace should not be bidding against your own store for the same order.
Sponsored campaigns rebuilt by intent and margin band, with ACoS and TACoS targets derived from contribution per unit after referral, fulfilment and return costs.
Weekly search-term mining, monthly fee and reimbursement review, and the insert and registry mechanics that give a marketplace buyer a reason to reorder on your site.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.