Apparel & western wear
Wide size and width ranges plus seasonal drops need variant architecture built for wholesale and retail simultaneously.
Dallas, TX · South
Shopify Agency in Dallas, TX
Dallas brands sell to buyers first and consumers second. We put both channels on one Shopify store — so wholesale gets easier and direct finally gets built properly.
We work with Dallas brands remotely — no local storefront, just the same senior team on your timezone.
The market
What selling online in Dallas actually looks like
Dallas–Fort Worth is one of the most important wholesale trade centers in the world, and that single fact shapes almost every consumer brand in the metro. The Dallas Market Center's permanent showrooms and seasonal markets move apparel, gift, home, western, lighting and holiday product at a scale few US cities can match. Brands here are built buyer-first: designed for a line sheet, priced for keystone, and sold to retailers before a consumer ever sees them. That is a genuine strength and a specific weakness, because the direct channel usually arrives late and underfunded.
The second force is corporate relocation and growth. Legacy West in Plano, the Frisco corridor and Uptown have absorbed a steady stream of headquarters moves, bringing capital, operators and marketing talent with them. Deep Ellum and the Bishop Arts District hold the independent and design-led end of the market, and the Design District carries showroom, furnishings and interiors trade. DFW's airport and central position also make the metro a practical national fulfillment node — meaning a Dallas brand can serve both coasts on ground shipping economics that a coastal competitor cannot match.
All services · Dallas
How we help Dallas brands sell more
Each page covers how we run that service specifically for Dallas brands — the local context, the constraints, and what we deliver.
Design & Build in Dallas
Custom Shopify and Shopify Plus storefronts designed around your catalogue, built in clean Liquid, and launched with a measured conversion baseline.
Plus & Headless in Dallas
Plus-tier engineering for brands that have outgrown a standard theme: checkout extensions, Shopify Functions, B2B, Markets and headless Hydrogen storefronts.
Migrate to Shopify in Dallas
Move to Shopify with your catalogue, customers, order history and organic traffic intact. Redirect parity is signed off before we touch DNS.
Conversion Optimisation in Dallas
A continuous experimentation programme on your Shopify store: research, hypotheses, prioritised tests and every result reported in full, losers included.
eCommerce SEO in Dallas
Technical and content SEO built for Shopify catalogues, plus generative engine optimisation so your products surface inside AI answers.
Google Ads in Dallas
Google Ads for Shopify catalogues: Merchant Center feed health, Shopping and Performance Max structure, brand and non-brand separated, and weekly query mining.
Meta Ads in Dallas
Facebook and Instagram for Shopify brands: Advantage+ and catalogue campaigns, Conversions API signal repair, a creative cadence that outruns fatigue, and geo holdouts to check the claim.
Marketplace Channel in Dallas
Amazon, TikTok Shop and Walmart run as a discovery channel that feeds your Shopify store, with listings, PPC and margin managed together.
Klaviyo Email & SMS in Dallas
Klaviyo built as a retention system: behavioural flows, RFM segmentation, SMS used sparingly, and owned channels pushed toward 25-40% of total revenue.
Creative & Content in Dallas
Static, video and UGC creative produced on a monthly testing calendar, plus the product photography and page content your store and ads run on.
Analytics & Data in Dallas
GA4, server-side tracking, Conversions API and consent mode implemented properly, plus reporting that ties every channel back to contribution margin.
Apps & Support in Dallas
A named Shopify developer and strategist on a fixed sprint cadence: app stack owned, theme kept clean, ranked backlog shipped every month. The first stabilisation pass typically cancels around $1,840/mo of redundant app spend.
Verticals
Who we build for in Dallas
The categories that dominate Dallas’s commerce economy — and what each one needs from a Shopify build.
Gift & home goods
Case packs, minimums and assortment logic map cleanly onto Shopify B2B quantity rules and price lists.
Furniture & interiors
Freight quoting, white-glove delivery options and lead-time display are handled with custom shipping and delivery logic.
Beauty & salon distribution
Professional-only gating, license verification and pro pricing are standard Shopify B2B configuration, not a custom build.
Sports & fan merchandise
Licensed-product launches and time-boxed drops need launch mechanics and inventory holds that a default theme does not provide.
Districts we work across
Dallas Design DistrictDeep EllumBishop Arts DistrictUptownLegacy West (Plano)Frisco
Why us, here
What we do differently for Dallas brands
Market week is the deadline that matters
We plan builds and launches around your market calendar. A wholesale portal that goes live the week after buyers place orders is a wholesale portal that waits six months.
One inventory truth
Running wholesale in one system and DTC in another guarantees oversells. We consolidate onto Shopify with proper allocation rules so both channels read the same numbers.
Keystone-aware direct pricing
We build MAP-safe direct pricing and channel-specific promotions so your DTC growth does not become your sales team's problem.
Dallas clients
What brands here have said
Anonymised at their request — role, category and size only.
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025FAQ
Working with us from Dallas
No. We are headquartered in Albuquerque, New Mexico and work with Dallas–Fort Worth clients remotely, with travel for kickoffs and quarterly planning. We share almost the entire Central business day from Mountain time.
For most Dallas brands, yes. Shopify B2B supports company accounts with multiple buyers, assigned price lists, case-pack and minimum quantity rules, net terms and self-serve reordering. Buyers get a real catalog instead of a PDF, and your team stops rekeying orders. It sits on the same store and the same inventory as your DTC front end.
With a narrow launch, not a full catalog. Pick the SKUs with the best margin and the least channel conflict, build a proper storefront around them, and put email and SMS capture in place from day one. Trying to publish a 2,000-SKU wholesale catalog to consumers is the most common way this goes wrong.
Custom rate logic based on dimensional weight, freight class and zone, plus a delivery-options step at checkout for white-glove or curbside where relevant. Displaying an honest freight cost early beats surprising the buyer at the last step, which is where oversized-item carts abandon.
A growth retainer. Launch is the beginning of the compounding work, not the end of it: conversion testing, merchandising, lifecycle email and SMS, and a prioritized backlog reviewed monthly. Brands that treat the build as the finish line are the ones re-hiring an agency two years later to fix the same store.
Nearby
Other markets close to Dallas
Texas · TX
Austin
Austin builds consumable brands that live or die on repeat purchase. We build the Shopify stores, subscription programs and retention systems that make the second order automatic.
Texas · TXHouston
Houston sells complicated things to professional buyers. We build Shopify stores that handle deep catalogs, account pricing and net terms — and still convert like a consumer site.
Texas · TXSan Antonio
A storefront that works in English and Spanish, ships heavy things profitably, and knows what a military ID discount is worth. Built for San Antonio's family-run businesses.
Next step
Let’s talk about your Dallas store.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.