Creative Strategy & Concepting
Concepts built from customer reviews, support tickets and competitor teardowns, organised into named angles you can track performance against over time.
Madrid
Creative & Content Production in Madrid
Ad creative and store content produced on a testing calendar, in two languages, with the volume planned around a Spanish production year.
Delivered remotely for brands across Madrid and Spain.
Grow · Madrid
Why Madrid brands come to us for this
- Spanish and English concepts briefed and shot in the same block, so the export track never runs out of assets first
- Hooks drawn from real Spanish customer objections — shipping heat, Reyes deadlines, sizing systems, provenance claims
- Production front-loaded around August so the autumn testing calendar is supplied through the shutdown
- Trade fair capture days planned at events you already attend, turning a stand cost into a quarter of content
- Store content and ad creative produced together, so the landing page and the ad make the same promise
Creative fatigue sets in fast, and a Madrid brand running two languages is effectively running two creative pipelines against the same clock. That is the planning problem nobody accounts for until the Spanish track has four live winners and the English track has one tired asset carrying the entire export market. We plan the volume so both tracks are fed from the same production block, with the second language treated as its own set of concepts rather than a subtitle pass added at the end of the edit.
Concepts come from what customers actually say. Reviews, support tickets and the questions your sales team answers weekly are more useful than any brainstorm, and in Spain they surface objections that are specific and repeatable: how the product survives shipping in August heat, whether it arrives before Reyes, what the sizing means in a different system, what the denominación on the label actually guarantees. Each of those is a hook, and each names an angle you can track performance against over time.
The same production covers the store. Product photography with the scale references and detail shots a specification-led buyer needs, lifestyle imagery collection pages can sell from, and the copy — Spanish and English written separately — that makes the ad and the landing page look like the same brand. Splitting ad creative and store content across two suppliers is how you end up with a paid social account that promises something the product page does not deliver.
Local context
Shoot around the Spanish production year, and the trade calendar
Production in Madrid has to respect two things. The first is August: crews, creators, studios and your own marketing team are away, so anything that needs people gets scheduled either side of it and the shoot list is front-loaded to keep the autumn testing calendar supplied through the gap. The second is that the city's trade calendar is a content opportunity most brands waste. The IFEMA fairgrounds out by Barajas host the sector events that matter to the categories here — gourmet food, fashion, beauty and fresh produce among them — and brands routinely spend heavily on a stand while capturing nothing usable beyond a few phone photos. A planned capture day at a fair you are already paying to attend produces founder pieces, product demonstration, trade testimonial and behind-the-scenes footage in one block, at a fraction of what the same content costs to stage. The categories themselves offer settings nowhere else does: a padel court, a harvest, a workshop, a market floor at five in the morning. We would rather shoot there than build a set that looks like every other ad in the feed.
Scope
What Creative & Content includes
The same standard of work we run for every client — applied to a Madrid brand’s realities.
Full service detailMonthly Ad Creative Volume
Twenty to forty static, motion and UGC assets a month in the aspect ratios each platform needs, structured for hook, format and angle testing.
UGC & Creator Sourcing
Creator briefing, sourcing and management for authentic testimonial, unboxing and demo content, with usage rights secured for paid media.
Product & Lifestyle Photography
Studio and lifestyle shoots covering PDP galleries, scale references, detail shots and the in-context imagery collection pages need to sell.
Store Content & Copy
Product descriptions, collection copy, landing pages and email design written against the same positioning as the ads driving traffic to them.
Creative Performance Reporting
Results rolled up by concept, hook and format so you learn which angles work, not just which files did. Winners get iterated, losers get retired.
Scoped and quoted for your Madrid store
We do not work off a rate card. Every Madrid engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Voice-of-Customer Mining
We read your reviews, support tickets and post-purchase survey responses. The best hooks are already written by your customers in their own words.
Angle Development
Customer language becomes five to eight named angles, each with a clear promise and objection to answer. Angles get tested before production scales.
Production
Studio shoots, creator content and motion design produced in monthly batches so cost per asset drops as volume rises.
Test & Learn
Assets ship into a structured testing calendar with consistent naming, so performance can be read by concept and hook rather than by ad ID.
Iterate the Winners
Winning angles get new hooks, formats and cuts. Fatigued assets get refreshed before performance decays instead of after.
In their words
Clients on this work
-24% cost per acquisition
“Same four ads had been running since January and our CPMs climbed every month we left them up. They shipped about thirty assets in the first month, and the part that mattered was the tagging — we could finally read performance by angle instead of by file name. Fitment anxiety beat every discount ad we have ever run. We would not have guessed that in a hundred brainstorms.”
eCommerce ManagerAuto parts retailer, ~$11M/yr · Houston, TX
Verified client, 2026FAQ
Creative & Content in Madrid — your questions
We direct and produce remotely and work with crew and creators on the ground. Concepts, shot lists, hooks and briefs come from us in writing with reference boards; the shoot runs locally against that brief; we review takes and edit. It works because the specification is detailed enough that nobody is improvising, and because we schedule review points inside your working day rather than ours. For a large or complex production we travel, and we say up front which category of shoot that applies to.
Sometimes visually, rarely verbally. The footage often travels fine; the voiceover, on-screen text and hook usually do not, because the vocabulary and the register are different enough to read as foreign. The cheapest approach is to shoot with that in mind — keep the spoken content light, build the text layer as a separate element, and record alternative voiceover in the same session if the market is genuinely on the roadmap.
Yes, with one caveat worth stating early. Brand guidelines written for print, packaging and retail frequently produce paid social assets that lose in the auction, because the auction rewards things a brand book tends to forbid: text on the image, a face in the first frame, a hook that interrupts. We work inside the guidelines and flag where a rule is costing performance, then agree an explicit exception for paid media rather than quietly breaking it.
You do. Assets we produce are yours outright, delivered as source files rather than exports only. Creator content is different in that usage rights are negotiated per creator, so we secure paid media rights up front and document the term and territory, including whether the content can run in markets outside Spain. That last point catches people out when an export campaign wants to use footage licensed for domestic use only.
At $50,000 monthly spend, twenty to thirty tested assets is a sensible floor. Above $200,000 you want forty or more. The right number is whatever keeps a fresh concept entering testing before the current winner fatigues, which is typically every ten to fourteen days.
Both, and they do different jobs. Studio work covers PDP imagery, hero assets and anything needing controlled lighting or brand consistency. Creator content covers testimonial, demo and unboxing formats where polish actually reduces performance.
Yes, and we will flag where they conflict with performance. Guidelines written for print and packaging often forbid the text density and hook framing that in-feed video needs. We usually agree a documented paid-media extension of the brand system in week one.
Next step
Creative & Content for your Madrid brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.