Specialty coffee & tea
Roast-date freshness, grind variants and subscription cadence are what make coffee one of the strongest DTC categories on Shopify.
Seattle, WA · Pacific Northwest
Shopify Agency in Seattle, WA
Marketplace revenue is rented. We build Seattle brands the owned channel underneath it — a Shopify store with your customer data, your margin and your pricing power.
We work with Seattle brands remotely — no local storefront, just the same senior team on your timezone.
The market
What selling online in Seattle actually looks like
Seattle is the only US metro where marketplace strategy is a hometown subject. Amazon's presence has shaped the region's talent pool, its consumer-brand playbooks and its investor expectations, and a large share of local product companies started as marketplace sellers. Many are now working the other direction — building owned DTC to recover margin, capture customer data and stop being one algorithm change away from a bad quarter. That is a specific, technical migration problem, and it is more common here than anywhere else.
The category mix is distinctly Pacific Northwest. Specialty coffee is a genuine industry, with roasters clustered in Ballard, Fremont and Capitol Hill and a subscription model that fits the product perfectly. Outdoor and technical apparel is a major regional category with deep supply-chain roots. Gaming, collectibles and hobby brands have real density thanks to the local studio and publisher base. And South Lake Union and Bellevue supply an unusually engineering-literate buyer — Seattle founders are more likely than most to ask about the storefront API, Core Web Vitals and headless architecture in the first call.
All services · Seattle
How we help Seattle brands sell more
Each page covers how we run that service specifically for Seattle brands — the local context, the constraints, and what we deliver.
Design & Build in Seattle
Custom Shopify and Shopify Plus storefronts designed around your catalogue, built in clean Liquid, and launched with a measured conversion baseline.
Plus & Headless in Seattle
Plus-tier engineering for brands that have outgrown a standard theme: checkout extensions, Shopify Functions, B2B, Markets and headless Hydrogen storefronts.
Migrate to Shopify in Seattle
Move to Shopify with your catalogue, customers, order history and organic traffic intact. Redirect parity is signed off before we touch DNS.
Conversion Optimisation in Seattle
A continuous experimentation programme on your Shopify store: research, hypotheses, prioritised tests and every result reported in full, losers included.
eCommerce SEO in Seattle
Technical and content SEO built for Shopify catalogues, plus generative engine optimisation so your products surface inside AI answers.
Google Ads in Seattle
Google Ads for Shopify catalogues: Merchant Center feed health, Shopping and Performance Max structure, brand and non-brand separated, and weekly query mining.
Meta Ads in Seattle
Facebook and Instagram for Shopify brands: Advantage+ and catalogue campaigns, Conversions API signal repair, a creative cadence that outruns fatigue, and geo holdouts to check the claim.
Marketplace Channel in Seattle
Amazon, TikTok Shop and Walmart run as a discovery channel that feeds your Shopify store, with listings, PPC and margin managed together.
Klaviyo Email & SMS in Seattle
Klaviyo built as a retention system: behavioural flows, RFM segmentation, SMS used sparingly, and owned channels pushed toward 25-40% of total revenue.
Creative & Content in Seattle
Static, video and UGC creative produced on a monthly testing calendar, plus the product photography and page content your store and ads run on.
Analytics & Data in Seattle
GA4, server-side tracking, Conversions API and consent mode implemented properly, plus reporting that ties every channel back to contribution margin.
Apps & Support in Seattle
A named Shopify developer and strategist on a fixed sprint cadence: app stack owned, theme kept clean, ranked backlog shipped every month. The first stabilisation pass typically cancels around $1,840/mo of redundant app spend.
Verticals
Who we build for in Seattle
The categories that dominate Seattle’s commerce economy — and what each one needs from a Shopify build.
Outdoor & technical apparel
Layering guidance, materials content and fit data close sales that a spec-free product page loses.
Marketplace sellers going direct
Migrating listings, reviews, content and customer relationships to an owned store is a project, not a plugin.
Gaming & collectibles
Pre-orders, allocation, limited runs and release-date logic need real inventory mechanics behind the storefront.
Consumer tech & accessories
Compatibility matrices and comparison tools do the selling in a category where buyers arrive already researching.
Districts we work across
South Lake UnionBallardCapitol HillFremontPioneer SquareBellevue
Why us, here
What we do differently for Seattle brands
Owned-revenue share as the headline metric
We track the percentage of revenue coming from channels you control, and we work that number up deliberately quarter over quarter.
Migration off marketplace without losing content
Product content, imagery, reviews and search equity all need to move deliberately. Rebuilding listings from scratch is how brands lose a year of trust signals.
Real performance engineering
Core Web Vitals, script budgets and honest headless assessment. If Hydrogen is not worth its cost for you, we will say so instead of selling it.
Seattle clients
What brands here have said
Anonymised at their request — role, category and size only.
+58% organic revenue YoY
“Honestly I signed for the SEO and the AI-search piece was a footnote in the proposal I skimmed. Then in March our product pages started getting quoted in ChatGPT answers for insulated growler queries, and that traffic showed up in GA4 with real purchase intent attached to it. Organic revenue is up 58% year over year and roughly a fifth of that comes from surfaces that didn't exist when we signed the contract. I still don't fully understand it. I've stopped questioning it.”
Director of MarketingOutdoor gear brand, ~$15M/yr · Seattle, WA
Verified client, 2026FAQ
Working with us from Seattle
No. ConversionEX is headquartered in Albuquerque, New Mexico, and we serve Seattle clients remotely with travel for kickoffs and quarterly reviews. Mountain time gives us a one-hour offset, so we overlap your whole working day.
Yes, but not as a mirror of your listings. A direct channel earns its place through margin, customer data, bundles and subscription offers you cannot run on a marketplace, and better product content than a listing template allows. The goal is not replacing marketplace revenue — it is owning a growing share of total revenue and the customer relationship inside it.
Some of it, depending on source and platform terms. Reviews collected through a third-party provider can typically be migrated; marketplace reviews generally cannot. The practical answer is to start collecting owned reviews immediately through a Shopify-integrated provider so the asset builds from day one rather than after launch.
Only for a real reason: content-and-commerce complexity, a performance ceiling a Liquid theme genuinely cannot reach, or an existing front-end engineering team who will own it. Headless adds material build cost and permanent maintenance. For most brands a well-engineered Online Store 2.0 theme hits the same Core Web Vitals numbers for far less money.
Cadence matched to consumption, easy skip and swap, roast and grind flexibility without a cancel-and-resubscribe, and a gifting path that does not create an accidental recurring charge. Then flows around the second and third renewals, which is where the majority of subscription churn happens across every consumable category.
Nearby
Other markets close to Seattle
Oregon · OR
Portland
Portland brands are made by people who care how the thing is built. We build the store the same way — fit data, repair programmes and subscriptions that hold their customers.
California · CASacramento
Growers, food producers and wineries selling direct instead of through a distributor. We build the store, the club and the harvest calendar that runs it.
California · CASan Francisco
Here the first order rarely pays for itself, because you are bidding for attention against companies that can afford to lose money on a customer for two years. We build Shopify stores where the second, third and twelfth orders do the paying.
Next step
Let’s talk about your Seattle store.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.