Conversion-Led UX & Wireframes
Wireframes for home, collection, product, cart and checkout drawn from your own session recordings, site-search logs and support tickets. Not a template library.
Seattle, WA
Shopify Store Design & Development in Seattle
We build Seattle brands a storefront that beats their own marketplace listing — on content, on speed, and on the margin you keep.
Delivered remotely for brands across Seattle and Washington.
Build · Seattle
Why Seattle brands come to us for this
- Product pages built to out-answer the marketplace listing your buyer just closed
- Metafield-driven specs for roast, fabric weight, fitment or release date — filterable, not buried in a description blob
- Page-weight budget tested on throttled mobile, not on South Lake Union office fibre
- Owned review collection wired in from day one, because marketplace reviews never come with you
- Delivery dates and Alaska, Hawaii and rural-route surcharges shown before checkout, not after
A lot of Seattle product companies have a website that is quietly worse than their Amazon listing. The listing has 400 reviews, a comparison table, six lifestyle images and a delivery date. The Shopify store has a bought theme, three photos and a shipping estimate that says 'calculated at checkout'. Buyers notice, and they go back to the tab where the questions were already answered.
That gap is the actual design brief here, and it is not solved by a prettier hero. It is solved by product content that carries specifications, by a variant model that handles roast and grind or size and inseam without collapsing into a dropdown of forty options, by reviews collected on your own domain, and by a delivery promise stated before the cart. We build all four into the theme rather than bolting on apps that duplicate each other.
Then there is the local performance tax nobody budgets for. Seattle buyers browse on the 8:20 Bainbridge sailing, on Link between Capitol Hill and SoDo, and on a phone with one bar somewhere past North Bend. A theme that renders in two seconds on office fibre in South Lake Union can take nine on that connection. We enforce a hard page-weight budget and test against throttled mobile, because your traffic is not sitting still.
Local context
What building for a Seattle catalogue actually involves
The categories here punish generic templates. A Ballard or Georgetown roaster needs roast date, origin, process and grind on the product page and a subscription path that does not force a cancel-and-resubscribe to change from whole bean to filter. An outdoor brand out of SoDo or Interbay needs layering guidance, fabric weight, waterproof rating and real fit feedback, because a shell bought for a Washington October gets returned if it turns out to be a windbreaker. A Renton or Bellevue gaming and collectibles brand needs pre-order, allocation and release-date logic that does not oversell a limited run. We model that data into metafields and build the templates around it, instead of shipping one product page and hoping the copywriter compensates.
Scope
What Design & Build includes
The same standard of work we run for every client — applied to a Seattle brand’s realities.
Full service detailCustom Online Store 2.0 Theme
A bespoke theme in clean, commented Liquid with modular sections your team can rearrange themselves. Zero dependency on page-builder apps.
Merchandising & Navigation System
Collection architecture, filtering, badging and cross-sell rules mapped to how your catalogue actually sells. Bestsellers surface; dead stock stops eating grid space.
Speed Budget & Core Web Vitals
Image pipeline, third-party script audit and app cleanup enforced against a hard budget: LCP under 2.5s on 4G mobile, CLS under 0.1, INP under 200ms.
Catalogue & Content Load
Products, variants, metafields, collection copy and redirects loaded and QA'd in a dev store before cutover. You review a real store, not a Figma file.
Launch, Handover & Documentation
Loom walkthroughs, a written theme guide and 30 days of post-launch fixes included. Your team owns the store from day one.
Scoped and quoted for your Seattle store
We do not work off a rate card. Every Seattle engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Discovery & Data Pull
Two weeks inside your analytics, heatmaps, site search and support inbox. We leave with a ranked list of what is currently costing you revenue.
Architecture & Wireframes
Sitemap, template inventory and grey-box wireframes for every page type. Signed off before a single pixel gets designed.
Design System
Figma component library, type scale and every awkward state: empty cart, sold out, pre-order, bundle, back-in-stock, subscription upsell.
Build & QA
Liquid development in a dev store, tested on real devices and against your live app stack. Accessibility checked to WCAG 2.1 AA.
Launch & Measure
Redirect map, tracking validation, DNS cutover on a low-traffic window. Then 30 days of monitoring against the pre-launch baseline.
Proof
Design & Build results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Performance Apparel (DTC)
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
+29%sitewide conversion rate1.71% to 2.21%, five-month average
+14%average order value$84 to $96 once the threshold bar and cross-sell shipped
31% → 22%return ratenine-point drop, roughly $310k/yr in recovered margin
1.9x → 2.4xblended MERwith paid spend held flat throughout
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
AOV $58 → $79
“Full rebuild in 11 weeks, launched two days before Black Friday, which was an aggressive ask and probably a stupid one on my part. They pushed back hard on three homepage ideas I was attached to and were right about all three. AOV went from $58 to $79, mostly off the bundle builder they put on the product page.”
CEOHome fragrance brand, ~$6M/yr · Phoenix, AZ
Verified via Shopify Partner referralFAQ
Design & Build in Seattle — your questions
No. ConversionEX is based in Albuquerque, and we work with Seattle brands remotely. Mountain time is one hour ahead of Pacific, so we are online before your team is and available through your afternoon. We travel to Seattle for kickoffs and quarterly planning when the engagement justifies it.
No, and that is the most common mistake we see here. A mirror gives buyers no reason to choose your site, so they default to the marketplace where checkout is one tap. The direct store has to earn the click with bundles, subscription pricing, deeper product content and formats the listing template cannot carry. We scope the build around what the marketplace cannot do.
Yes, and it is a design decision before it is an app decision. Roast date and freshness need to be visible, cadence has to match how much someone actually drinks, and switching grind or origin must not require cancelling. We build those controls into the theme and the customer portal so support stops fielding change requests by email.
We scope it in week one and hand you a dated plan with a number attached, rather than quoting a range and revising it later. The things that move it for Seattle brands are subscriptions, wholesale to specialty retailers, and migrating catalogue content off a marketplace. You see the full scope before you commit to any of it.
Eight to twelve weeks for most brands, from kickoff to live. A single-catalogue store with clean product data lands closer to eight. Add subscriptions, B2B, or a multi-market rollout and you are looking at fourteen to eighteen. We give you a dated Gantt in week one and update it weekly.
We build on Shopify's Dawn reference theme and replace the sections we need. That gives you Shopify's own performance and accessibility baseline plus a codebase that survives platform updates. Premium themes carry code you will never use and cannot safely delete.
That is the point. Every content block is a native theme section with a schema your merchandiser can configure in the theme editor. You get a written guide and recorded walkthroughs. If you still need us for a homepage change, we built it wrong.
Next step
Design & Build for your Seattle brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.