Farm-direct food producers
Harvest-limited inventory needs preorder, allocation and waitlists rather than a product that silently goes out of stock.
Growers, food producers and wineries selling direct instead of through a distributor. We build the store, the club and the harvest calendar that runs it.
We work with Sacramento brands remotely — no local storefront, just the same senior team on your timezone.
Sacramento markets itself as America's Farm-to-Fork capital, and unlike most civic slogans that one describes an actual supply chain. The city sits in the middle of one of the most productive agricultural regions on earth, ringed by rice, almonds, walnuts, olives, stone fruit, tomatoes and row crops, with UC Davis and its food science and viticulture programmes half an hour west. Wine sits alongside it — Lodi, Amador, El Dorado and Clarksburg all within an easy drive, and largely made up of family estates that depend on direct sales and wine clubs rather than national distribution. The result is a merchant base whose inventory is decided by weather and harvest dates, which is a fundamentally different planning problem from a brand that reorders from a factory.
The rest of the economy is steadier and often overlooked. State government is the region's anchor employer, which supports a whole layer of institutional suppliers selling to agencies, districts and universities on purchase orders and net terms. Folsom holds a significant technology and semiconductor presence, and the healthcare systems around midtown employ at scale. Logistically, I-5 and I-80 cross here with the Port of West Sacramento alongside, making the region a genuine distribution point for Northern California. And the Bay Area is ninety minutes away — close enough that Sacramento brands compete for the same customers, far enough that they are routinely ignored by the agencies chasing venture-funded clients over the hill.
Each page covers how we run that service specifically for Sacramento brands — the local context, the constraints, and what we deliver.
Custom Shopify and Shopify Plus storefronts designed around your catalogue, built in clean Liquid, and launched with a measured conversion baseline.
Plus-tier engineering for brands that have outgrown a standard theme: checkout extensions, Shopify Functions, B2B, Markets and headless Hydrogen storefronts.
Move to Shopify with your catalogue, customers, order history and organic traffic intact. Redirect parity is signed off before we touch DNS.
A continuous experimentation programme on your Shopify store: research, hypotheses, prioritised tests and every result reported in full, losers included.
Technical and content SEO built for Shopify catalogues, plus generative engine optimisation so your products surface inside AI answers.
Google Ads for Shopify catalogues: Merchant Center feed health, Shopping and Performance Max structure, brand and non-brand separated, and weekly query mining.
Facebook and Instagram for Shopify brands: Advantage+ and catalogue campaigns, Conversions API signal repair, a creative cadence that outruns fatigue, and geo holdouts to check the claim.
Amazon, TikTok Shop and Walmart run as a discovery channel that feeds your Shopify store, with listings, PPC and margin managed together.
Klaviyo built as a retention system: behavioural flows, RFM segmentation, SMS used sparingly, and owned channels pushed toward 25-40% of total revenue.
Static, video and UGC creative produced on a monthly testing calendar, plus the product photography and page content your store and ads run on.
GA4, server-side tracking, Conversions API and consent mode implemented properly, plus reporting that ties every channel back to contribution margin.
A named Shopify developer and strategist on a fixed sprint cadence: app stack owned, theme kept clean, ranked backlog shipped every month. The first stabilisation pass typically cancels around $1,840/mo of redundant app spend.
The categories that dominate Sacramento’s commerce economy — and what each one needs from a Shopify build.
Harvest-limited inventory needs preorder, allocation and waitlists rather than a product that silently goes out of stock.
Club billing, allocation tiers and state-by-state shipping compliance are the entire business model, and all three live in the store.
Growers buy on a seasonal window with net terms and repeat lists, which is exactly what Shopify B2B is built to handle.
Purchase orders, quotes, contract pricing and tax-exempt accounts can be self-service instead of a phone call and a spreadsheet.
A long hot season and a real gardening culture make this a twelve-month category with a strong spring spike to plan around.
Districts we work across
Preorders, allocations, vintage and lot-specific product pages, and waitlists that convert when stock lands. We plan the build calendar around your season instead of a generic retail one.
Wine shipping permissions by state, age verification at delivery, and cold-pack or hold-for-cooler-weather rules for anything that melts. These are configuration decisions, and they are much cheaper made in February than in July.
Not as a fallback while we wait for something over the hill. A family producer doing seven figures direct is our core client, and the reporting and pace are built for that, not borrowed from an enterprise playbook.
Client names withheld under NDA. Figures come from their own Shopify Analytics, GA4 and Search Console.
All case studies8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
Here the first order rarely pays for itself, because you are bidding for attention against companies that can afford to lose money on a customer for two years. We build Shopify stores where the second, third and twelfth orders do the paying.
California · CALA brands launch fast and scale on attention. We build Shopify stores that survive a traffic spike, convert the people it brings, and keep them past the second order.
Nevada · NVLas Vegas commerce runs on two clocks: the trade show calendar and a floor that never closes. We build Shopify stores that work as a wholesale line sheet and a retail storefront at the same time.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.