Migration Audit & Data Map
Field-by-field mapping of products, variants, customers, orders, blogs and metafields from source to Shopify, with a documented plan for everything that has no equivalent.
Seattle, WA
Replatforming & Migration to Shopify in Seattle
Two migrations happen in Seattle: platform to platform, and marketplace to owned. We run both without losing the traffic or the trust signals.
Delivered remotely for brands across Seattle and Washington.
Build · Seattle
Why Seattle brands come to us for this
- Marketplace-to-owned migrations scoped honestly: what transfers, what does not, what has to be rebuilt
- Owned review collection started before launch so the trust asset is not zero on day one
- Washington destination-based sales tax reconfigured, not copied across from origin-sourced rules
- Alaska, Hawaii and rural-route shipping rebuilt from actual order history, not a legacy flat-rate table
- Cutover scheduled against Pacific-time traffic troughs, which fall earlier than most teams assume
Most agencies mean one thing by migration. In this metro it means two, and the second one is harder. Moving from WooCommerce or Magento to Shopify is a data and redirect problem with a known shape. Moving a business that grew up on a marketplace onto an owned storefront is a trust problem — because the reviews, the ranking, the delivery expectation and the customer relationship all live on someone else's platform and most of it is not portable.
We separate those honestly on day one. Third-party review content can usually come across. Marketplace reviews generally cannot, which means owned review collection needs to start before launch, not after, so the asset is building while the storefront is being made. Product content, imagery and A+ material can be reworked rather than rewritten. Search equity has to be built from scratch, and we say that plainly rather than promising a transfer that does not exist.
For the platform-to-platform side the work is deliberately boring, and we would rather describe it plainly than dress it up: every indexed URL found and given a decided destination, signed off before anyone touches DNS, and everything else rehearsed into staging until the differences report is empty. What is genuinely different for a Seattle brand is the marketplace dimension. Review content, A+ modules and product attributes that currently live on Amazon are assets you can bring across, but they carry licensing and duplicate-content constraints a straight copy-paste will trip — so that gets audited separately, before anyone assumes it transfers. Cutover happens at your lowest-traffic hour, which for a Pacific-time store with East Coast demand is earlier in the morning than most teams expect.
Local context
The Washington details that break migrations here
Two things routinely get missed on a Seattle replatform. The first is tax configuration: Washington uses destination-based sales tax sourcing with a large number of local jurisdictions, so a store that was quietly calculating on origin rules will start producing wrong totals the moment it goes live, and the finance team finds out at quarter-end. The second is shipping logic to Alaska. Seattle is the practical gateway for Alaskan freight, and a genuine share of a Northwest brand's order book goes north — but rates, surcharges and transit times to Alaska bear no relation to the lower 48, and a flat-rate table carried over from the old platform loses money on every one of those orders. We rebuild both against real order history rather than porting the old rules and hoping.
Scope
What Migrate to Shopify includes
The same standard of work we run for every client — applied to a Seattle brand’s realities.
Full service detailFull URL Inventory & Redirect Map
Every indexed URL pulled from Search Console, Ahrefs and server logs, then mapped one-to-one. Anything without a target gets a decision, not a homepage redirect.
Catalogue Cleanup
Deduplication, variant restructuring, image renaming and metafield normalisation. Most brands cut 15-30% of their SKU count in this step and lose nothing.
Dry-Run Migrations
At least two full rehearsals into a staging store with an automated delta report on record counts, prices, inventory and customer tags before anyone approves the real one.
Integration Rebuild
ERP, 3PL, ESP, reviews, loyalty, subscriptions and tax reconnected and tested against real orders in staging. Nothing gets reconnected on launch night.
Post-Launch SEO Watch
Sixty days of daily crawl monitoring, index coverage tracking and 404 alerting, with a weekly report comparing organic sessions and revenue against the pre-migration baseline.
Scoped and quoted for your Seattle store
We do not work off a rate card. Every Seattle engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Feasibility
We inventory your data, integrations, custom logic and organic footprint, then quantify the risk in each. You get a fixed scope and a timeline before committing.
Data Mapping & Cleanup
Source-to-target mapping for every field, plus catalogue hygiene work. This is the least glamorous phase and the one that decides whether the project succeeds.
Build & Rehearse
Theme build runs in parallel with repeated dry-run migrations. Each rehearsal produces a delta report and a shorter list of exceptions than the last.
Cutover
A rehearsed runbook with named owners, timed steps, a freeze window and a documented rollback. Executed at your lowest-traffic hour, not on a Friday.
Stabilise & Monitor
Sixty days of crawl monitoring, redirect verification and revenue comparison. We stay until organic is at or above where it started.
Proof
Migrate to Shopify results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
B2B Wholesale (Janitorial & Packaging Supply)
~$18M/yr wholesale, 6,400 SKUs, 900 trade accounts, US · Shopify Plus with B2B on Shopify (migrated from a custom .NET portal)
Ninety-one percent of orders arrived by phone, email or fax and were rekeyed into the ERP by four full-time staff. Order-entry errors ran at 3.8%, and every one of them meant a redelivery and a credit note. The named constraint: 900 accounts on 47 negotiated price lists with net-30 and net-60 terms. No account could ever see another's pricing, and nothing could break during the fiscal year-end freeze.
+4.1%average order valuemodest on purpose. Trade buyers order what they need, so AOV was never the target
9% → 63%of orders placed self-servewithin 10 months of launch
3.8% → 0.4%order-entry error rateroughly $240k/yr of redelivery and credit-note cost removed
+$620kannual gross profit impactfour order-entry roles redeployed into account management, which opened 71 new trade accounts
In their words
Clients on this work
Organic back to level in 5 weeks
“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”
VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referralFAQ
Migrate to Shopify in Seattle — your questions
Generally no, and anyone telling you otherwise is either scraping or misreading platform terms. Reviews collected through a third-party provider can usually migrate. Marketplace reviews stay where they are. The practical move is to start collecting owned reviews through a Shopify-integrated provider immediately, so by launch you have a growing asset rather than an empty product page.
Not if the redirect work is done before cutover rather than after. We inventory every indexed URL, map it one-to-one and monitor index coverage daily for sixty days. Expect a two to four week dip while Google recrawls, then recovery. Brands that lose rankings permanently are the ones that skipped the URL inventory.
Ten to sixteen weeks for a mid-market catalogue. A marketplace-to-owned build often runs shorter on data and longer on content, because the product information has to be rebuilt for a storefront rather than a listing template. Catalogue cleanup drives the timeline far more than the theme build does.
We configure it and we test it against real order scenarios across multiple Washington jurisdictions before launch. We are not your tax advisors and we will not sign off on your filings, but we will make sure Shopify is calculating on destination sourcing correctly rather than inheriting whatever the old platform was doing.
Not if the redirect work is done properly. We map every indexed URL one-to-one before cutover and monitor index coverage daily for sixty days after. Expect a two to four week dip while Google recrawls, then recovery. Brands that skip the URL inventory are the ones that lose rankings permanently.
Ten to sixteen weeks for a mid-market catalogue. Magento 2 with heavy customisation, B2B pricing or an ERP dependency runs sixteen to twenty-four. The catalogue cleanup phase drives the timeline far more than the theme build does.
Order history, yes, imported as historical records with line items, fulfilment status and notes intact. Password hashes cannot transfer between platforms for security reasons, so customers set a new password on first login. We handle that with a pre-launch email sequence so it lands as expected.
Next step
Migrate to Shopify for your Seattle brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.