App Stack Audit & Management
Every app scored on cost, script weight, overlap and actual usage. We remove what is redundant and own the relationship with what stays.
Seattle, WA
Shopify Apps & Ongoing Growth Support in Seattle
A monthly retainer that cuts the app stack you inherited, builds what you actually need, and keeps the store ready for your peak.
Delivered remotely for brands across Seattle and Washington.
Scale · Seattle
Why Seattle brands come to us for this
- Month-one app audit that typically removes four to seven overlapping or abandoned apps
- Custom apps and theme sections built where a subscription app was doing a job Liquid could do free
- Peak readiness for a 9pm Pacific Black Friday start, not a generic midnight-Eastern assumption
- Alaska and rural-route holiday cutoffs surfaced on the storefront ahead of the lower-48 deadline
- Named engineer, defined monthly hours and a backlog you reprioritise — no lock-in on your theme
Stores accumulate apps the way garages accumulate gear. Something got installed for a campaign in 2023, nobody uninstalled it, and it is still loading a script on every page and billing $79 a month. The stores we take on here are typically running four to seven apps that duplicate each other or stopped being used, plus a couple of leftovers from the marketplace era that were never relevant to a Shopify storefront in the first place.
The first month of a support retainer is usually subtraction. We audit every installed app for cost, script weight and functional overlap, remove what is dead, and replace what is doing something a native theme section or a small custom app could do better. That is normally the cheapest speed win available and it lands before any new work starts.
After that it is a prioritised backlog reviewed monthly: merchandising changes, new templates, conversion fixes, app integrations, and the small custom development that keeps a growing store from needing a rebuild in two years. Named engineer, defined hours, real ticket SLAs, and no theme held hostage if you leave.
Local context
Support windows and the peaks a Northwest store has to survive
Seattle brands have more peaks than the retail calendar admits. There is Black Friday, which for a Pacific-time store begins at 9pm the night before when the East Coast crosses midnight — a detail that catches teams out on both scheduling and inventory holds. There is the autumn gear surge that starts with the first sustained wet week rather than a date. There is the holiday shipping cutoff, which for a brand with real Alaska and rural-route volume falls days earlier than the lower-48 deadline and needs to be surfaced on the storefront, not just in a newsletter. And in gaming and collectibles, there are release-date drops that produce a year's worth of traffic in ten minutes. We plan freeze windows, load testing and readiness checks against your peaks, not a generic Q4 calendar. Support hours run Mountain time, which starts an hour before yours and covers your full day.
Scope
What Apps & Support includes
The same standard of work we run for every client — applied to a Seattle brand’s realities.
Full service detailCustom App & Function Development
Private apps, Shopify Functions and admin extensions built when a subscription stack is more expensive or slower than owning the code.
Theme Maintenance & Speed
Quarterly Core Web Vitals review, dead-code removal, dependency updates and regression testing against Shopify's platform releases.
Priority Bug Support
Named Slack channel with defined response times: two business hours for revenue-blocking issues, one business day for everything else.
Monthly Optimisation Workstream
A ranked backlog of improvements, features and experiments, with an agreed sprint capacity so a fixed number of items ship every month.
Quarterly Roadmap Review
A session on what shipped, what it moved, and what the next quarter should target. Priorities get reset against your commercial plan, not a fixed contract scope.
Scoped and quoted for your Seattle store
We do not work off a rate card. Every Seattle engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Store Health Check
App stack, theme code, speed, integrations and open bug list documented in the first two weeks. You get the findings whether you continue or not.
Stabilise
Redundant apps removed, urgent bugs cleared, monitoring and staging environments set up. Usually pays for a chunk of the first quarter in cancelled subscriptions.
Backlog & Cadence
A shared, ranked backlog and a fixed sprint rhythm. You always know what is in flight, what is next, and what capacity is left.
Ship Monthly
Two-week sprints with a demo and changelog at the end of each. Work is visible in your own board, not hidden in an agency system.
Review & Reprioritise
Monthly reporting on what shipped and what it moved, then a quarterly reset of priorities against your commercial goals.
Proof
Apps & Support results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
$1,900/mo of app spend cancelled
“First month they cancelled eleven apps we were still paying for, just under $1,900 a month, which covered more than half the retainer before they shipped a line of code. The backlog lives in our own board and we rank it together — it is not a bucket of hours that quietly evaporates. Two years in and I have never had to chase a bug fix twice. We are twenty minutes from their office and they still turn up in person for the quarterly, which I appreciated more than I expected to.”
OwnerSporting goods brand, ~$4M/yr · Albuquerque, NM
Verified client, 2025FAQ
Apps & Support in Seattle — your questions
An app and performance audit, then subtraction. We check every installed app for cost, script weight and overlap, and remove or replace what is not earning its place. Most Seattle stores we take on are paying for functionality twice and carrying the page weight for both. That work usually pays for a meaningful share of the retainer immediately.
Yes, and the preparation matters more than the day itself. We load-test the theme, cut third-party scripts, set inventory holds and per-customer limits, add waitlist and back-in-stock capture, and agree a freeze window before the release date. Drops fail on cart and app behaviour far more often than on Shopify's infrastructure.
Yes. We are headquartered in Albuquerque and work Mountain time, one hour ahead of Seattle, so we are already at desks when your day starts and available through your afternoon. For peak events and launches we agree extended coverage windows in advance rather than improvising on the night.
No. Everything we build ships with documentation, a Loom walkthrough and code in your repository. Custom apps are yours. If you want to bring the work in-house or move to another partner, the handover is a scheduled task, not a negotiation. Retainers run month to month after an initial term.
A named developer and strategist, an agreed sprint capacity, priority bug support, app stack management and monthly reporting. Capacity is set in hours per month and rolls over one month if unused. Anything outside scope gets quoted separately before work starts.
Three months, then rolling with thirty days' notice. The three months exists because the first month is mostly stabilisation and you would not see the benefit of the arrangement inside a shorter window. We do not do twelve-month lock-ins.
When the subscription cost exceeds roughly $500 a month, when the app injects scripts that hurt Core Web Vitals, or when you need logic no vendor offers. Below that threshold, buying is almost always the right answer and we will say so.
Next step
Apps & Support for your Seattle brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.