Technical SEO Remediation
Canonical strategy for /products/ versus /collections/products/, robots.txt.liquid rules, parameter handling, pagination, sitemap hygiene and crawl-budget recovery.
Seattle, WA
eCommerce SEO & GEO in Seattle
Search for your own product and count how many results you control. For most Seattle brands the answer is one, and it is not their website.
Delivered remotely for brands across Seattle and Washington.
Grow · Seattle
Why Seattle brands come to us for this
- Build the research-phase pages a marketplace listing cannot structurally compete for
- Attribute-level sub-collections for origin, process, roast and brew method — where coffee search demand actually lives
- Seasonal content shipped ahead of Cascades conditions and autumn rain-gear demand, not on a fixed calendar date
- Pre-order and release-date pages indexed before the product exists, for the gaming and collectibles catalogues
- Non-branded reporting only, so marketplace-driven brand search never inflates the numbers
Here is the specific organic problem in this metro. A Seattle brand searches its own product name and finds a marketplace listing at position one, two retailer pages under it, an aggregator round-up, and its own storefront somewhere below the fold. Every one of those results sells the same product at a lower margin. The brand is winning the query and losing the revenue on it.
Fixing that is not a keyword exercise. It is building the pages that a marketplace listing structurally cannot compete on: category and buying-guide content, comparison pages, technical explainers, sizing and compatibility resources. Marketplaces are excellent at transactional queries and weak at the research queries that precede them — and in Seattle's dominant categories, the research phase is long and it is where the buying decision is actually made.
Underneath that sits the platform debt Shopify creates by default. Products reachable at two URLs. Filter and sort parameters spawning thousands of near-identical indexable pages. Collection pages with no copy, no internal links and no reason to outrank anyone. We clear that first, because there is no point publishing content onto a site that spends half its crawl budget on filter combinations.
Local context
Search demand in Seattle's categories is seasonal and specific
Demand here has a shape you can plan a content calendar around. Rain shell, waterproof boot and layering queries climb through the autumn and hold until spring. Ski and snowboard intent tracks conditions in the Cascades — Snoqualmie, Crystal, Baker — and moves earlier or later by weeks depending on the season, so publishing to a fixed calendar date misses it. Specialty coffee search is different again: it is dominated by attribute-level long tail — origin, process, roast level, grind, brew method — which maps almost perfectly onto sub-collections most roasters have never built. And in gaming and collectibles, the search spike is tied to announced release dates, which means the page has to exist and be indexed weeks before the product does. We build the collection architecture around those real demand curves instead of a generic keyword volume list.
Scope
What eCommerce SEO includes
The same standard of work we run for every client — applied to a Seattle brand’s realities.
Full service detailCollection & Category Architecture
A collection map built from real search demand, including sub-collections for attributes buyers search on: size, material, use case, price band, occasion.
Product Page Optimisation
Titles, descriptions, image alts, Product and Offer schema with live price and availability, plus review markup that stays valid as inventory changes.
Commercial Content Programme
Buying guides, comparisons and category explainers targeting mid-funnel demand, each linked into the collections they support. No filler blogging.
Generative Engine Optimisation
Entity and schema work, clean extractable answers, llms.txt and citation-worthy content so ChatGPT, Perplexity and AI Overviews reference your store.
Digital PR & Link Acquisition
Targeted outreach for editorial links to collection and guide pages from publications your buyers actually read. No directories, no link farms.
Scoped and quoted for your Seattle store
We do not work off a rate card. Every Seattle engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Audit
A full crawl plus log-file analysis to find what Googlebot actually sees and where crawl budget is being spent. Findings ranked by revenue impact.
Demand Mapping
Keyword research mapped to your catalogue and margin, not to search volume alone. High-volume terms you cannot profitably serve get cut.
Fix the Foundation
Technical remediation ships first. There is no point building content on a site that wastes half its crawl budget on filter URLs.
Build & Publish
Collection landing pages and commercial content shipped on a fixed monthly cadence, each with internal links planned before it goes live.
Measure & Iterate
Monthly reporting on non-branded organic revenue, index coverage and AI citations. Branded queries are excluded from every growth number we show you.
Proof
eCommerce SEO results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
+58% organic revenue YoY
“Honestly I signed for the SEO and the AI-search piece was a footnote in the proposal I skimmed. Then in March our product pages started getting quoted in ChatGPT answers for insulated growler queries, and that traffic showed up in GA4 with real purchase intent attached to it. Organic revenue is up 58% year over year and roughly a fifth of that comes from surfaces that didn't exist when we signed the contract. I still don't fully understand it. I've stopped questioning it.”
Director of MarketingOutdoor gear brand, ~$15M/yr · Seattle, WA
Verified client, 2026FAQ
eCommerce SEO in Seattle — your questions
We stop competing on the query it owns and take the ones it cannot. Marketplace listings are strong on transactional intent and structurally weak on comparison, buying-guide, compatibility and sizing content. We build those pages, link them into the collections they support, and capture the buyer earlier in the research phase where the decision is actually made.
We show it separately and we exclude it from every growth number. This matters more in Seattle than most places, because marketplace advertising and marketplace presence both inflate branded search independently of anything SEO did. Mixing them together would let us take credit for your Amazon spend.
Generative engine optimisation is making your catalogue citable by AI answer engines. It matters most in research-heavy categories, which describes almost everything Seattle sells online — gear, coffee, consumer tech, collectibles. Buyers in those categories increasingly ask an assistant to compare before they search, and the work overlaps with good technical SEO: clean entities, correct schema, extractable answers.
There is a shortcut available to most Seattle brands that changes the timeline. If you sell on marketplaces you already own product content, review volume and demand data that other brands spend a year building, and porting that deliberately into a Shopify catalogue with correct schema can produce commercial rankings in roughly half the usual time. Without it, the normal shape applies: impressions inside about six weeks from technical work, three to six months for new comparison and spec content to earn transactional positions. We judge the programme on owned non-branded revenue over a full year, because that is the number telling you whether you are less dependent on the marketplace than you were.
Technical fixes can move impressions inside four to six weeks. New collection pages and content typically need three to six months to rank on commercial terms. Nine months is a fair window to judge the programme on revenue. Anyone quoting thirty days is describing a fluke, not a plan.
Always. Branded queries grow when your paid media grows, so including them inflates SEO numbers for work SEO did not do. Every growth figure we report to you is non-branded, and we show the branded split separately so you can see both.
Generative engine optimisation is making your store citable by AI answer engines. It matters now for research-heavy categories where buyers ask an assistant before they search. The work overlaps heavily with good technical SEO: clean entities, correct schema, extractable answers and content worth citing.
Next step
eCommerce SEO for your Seattle brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.