Account Consolidation
Campaigns collapsed into a structure with enough conversion volume per ad set to exit learning, plus exclusion logic that stops prospecting and retargeting bidding against each other.
Seattle, WA
Meta Ads Management in Seattle
A technical shell sells on the eight months of weather it was built for, not on its name. Meta is where Seattle brands make that argument — and creative volume, not targeting, is the media plan.
Delivered remotely for brands across Seattle and Washington.
Grow · Seattle
Why Seattle brands come to us for this
- Concepts mined from marketplace question threads and support tickets — the objection list local brands already own and rarely use
- Winter production batched into studio days, with real Northwest weather used for proof footage rather than simulated
- Product sets segmented on stock cover and roast date, so dynamic ads stop selling coffee that will arrive stale
- Drop campaigns that come down on allocation, not on a daily sync, for the Bellevue and Redmond collectibles catalogues
- Conversions API and deduplication configured with Washington's My Health My Data Act in scope for wellness catalogues
For a Seattle brand the demand-creation job is unusually sharp, because if most of your volume still runs through a marketplace, every existing-demand sale is already being harvested by a platform you do not control. Meta is frequently the only channel in the stack genuinely creating new customers — and, awkwardly, the one most likely to create a customer who then completes the purchase on a marketplace and never appears in your reporting.
Which is why the account is built for creative throughput rather than audience craft. Targeting moved inside the algorithm years ago; concepts still fatigue in roughly ten to fourteen days. Seattle's categories are researched purchases, so the concepts that hold up are demonstrations — water beading off a membrane, grind consistency in a dose cup, a scale reference in a hand — not mood footage. The angles come from your reviews, your support inbox and, for anyone selling on a marketplace, the customer questions section, which is the richest objection list most local brands own and almost none of them read.
Underneath that sits signal. Advantage+ and catalogue campaigns only bid as well as the events they receive, so Conversions API, hashed identifiers and browser-to-server deduplication get fixed before any budget moves — and here that comes with a wrinkle other metros do not have, because Washington's My Health My Data Act touches exactly the advertising surfaces a wellness or supplement brand relies on.
Local context
Catalogue, consent and production reality in the Pacific Northwest
Three things shape a Meta account run for a Seattle brand. Production first: from October through April the outdoor light window can be two usable hours and a shoot planned around blue sky simply will not happen, so the creative calendar batches studio days through the wet months and books location work opportunistically — the compensation being that this is one of the few places you can film a rain shell in genuine rain and a traction sole on wet Pioneer Square cobbles without staging it. Second, the catalogue. Dynamic product ads need product sets segmented on stock cover as well as margin, and for a roaster that means roast date is a merchandising rule, not a detail: a set that keeps advertising a lot three weeks past roast is spending money to disappoint someone. Collectibles have the mirror problem, where a release sells its allocation in minutes and the ads have to come down faster than a daily sync will manage. Third, consent. Washington's My Health My Data Act defines consumer health data broadly and carries a private right of action, so for supplement, fitness and personal-care brands selling from here we configure event collection conservatively and design the account to perform on a smaller, cleaner signal rather than assume it away.
Scope
What Meta Ads includes
The same standard of work we run for every client — applied to a Seattle brand’s realities.
Full service detailAdvantage+ Shopping Build
ASC campaigns with the existing-customer budget cap set deliberately, creative slotted in by concept rather than dumped in bulk, and a clean boundary with the manual prospecting that feeds it.
Catalogue & Dynamic Product Ads
Catalogue connected through the Shopify channel, product sets segmented by margin and stock cover, and DPA templates that look designed rather than machine-assembled.
Conversions API & Signal Repair
Server-side events with hashed identifiers, correct browser-to-server deduplication and an event match quality target of 8 or better. Since iOS 14, signal quality is a bidding lever.
Creative Testing Cadence
A rolling calendar of concepts, hooks and formats across UGC, static and motion, briefed from customer language and structured so results read by angle rather than by ad ID.
Incrementality & Geo Holdouts
Geo-split and conversion-lift tests across prospecting and retargeting, so budget decisions rest on revenue the business actually gained rather than on what the platform claimed.
Scoped and quoted for your Seattle store
We do not work off a rate card. Every Seattle engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Signal Audit
Pixel, CAPI, deduplication, match quality and catalogue health checked first. Everything else in this service is downstream of what Meta knows about your buyers.
Consolidate
We cut the account back to a structure with enough conversions per ad set to learn, then set the prospecting-to-retargeting split on purpose instead of by accident.
Build the Creative Engine
Angles mined from reviews, support tickets and comment threads become a monthly production plan with named hooks and a fixed number of new concepts entering the auction.
Test at Concept Level
Naming and structure that roll performance up by angle, hook and format, so the lesson outlives the asset that taught it and the next round starts smarter.
Prove It, Then Scale
A geo holdout or lift test before any step change in budget. Meta reports on itself; we would rather know what happens to revenue when the ads stop.
Proof
Meta Ads results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Performance Apparel (DTC)
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
+29%sitewide conversion rate1.71% to 2.21%, five-month average
+14%average order value$84 to $96 once the threshold bar and cross-sell shipped
31% → 22%return ratenine-point drop, roughly $310k/yr in recovered margin
1.9x → 2.4xblended MERwith paid spend held flat throughout
Food & Beverage (Specialty Coffee)
~$3.1M/yr, 28 SKUs, subscription + one-time, US · Shopify (Klaviyo, Recharge)
A 14-day roast window meant every discount cut into a 41% gross margin that could not be rebuilt. First-order CAC was $52 against a $38 AOV, so the business only worked on the second order and 64% of customers never placed one. The named constraint: no discount deeper than 10%, ever, on any channel.
+8%conversion rate2.4% to 2.6%. The smallest number here and the least important one
$38 → $50average order value+32%, once the sampler replaced the single-bag entry offer
36% → 58%90-day repeat purchase ratethe metric the entire engagement was designed around
+$410kannualized contribution marginCAC fell 19% while AOV and repeat rate rose, at zero incremental discount cost
In their words
Clients on this work
MER 2.1 → 3.4
“Our last agency was reporting a 6.2 ROAS in Meta while the bank account told a completely different story. First thing these guys did was get CAPI wired up properly and rebuild the product catalogue feed, so the dynamic ads stopped pushing flavours we hadn't stocked in months. Then they made us report blended MER from month one and the first number was ugly and honest. It took about four months to move MER from 2.1 to 3.4, and I actually trust the dashboard now, which I did not expect to say about an ad agency.”
Co-founder & COOPet products brand, ~$9M/yr · Chicago, IL
Verified via Shopify Partner referralFAQ
Meta Ads in Seattle — your questions
You measure the business, not the platform. Marketplace leakage is real here and it is not going to show in Ads Manager, so we judge Meta on blended MER and on geo holdouts that include marketplace revenue in the read. If switching Meta off in matched regions drops total revenue across both channels, the channel is working even when its own attributed ROAS looks thin. That is a very different conclusion to the one platform reporting hands you.
It survives by being planned rather than reactive. We front-load location capture into the workable autumn and spring windows and batch controlled studio work through the darkest months, then stretch the library with editing variants, hook swaps and creator-shot material that does not depend on our light. The categories here also help: demonstration assets fatigue considerably slower than lifestyle footage, so a smaller well-built library goes further than it would in a mood-led category.
It plausibly does, and we are not your lawyers. The definition of consumer health data is broad and the law carries a private right of action, which makes advertising pixels, audience building and server-side event payloads exactly the surface to be careful with. We configure collection conservatively, document what is sent and why so your counsel can review something concrete, and then build the account to bid well on a reduced signal rather than quietly widening collection to compensate.
Not by carving Washington out, which is the mistake we usually inherit. Your home market is contaminated by retail presence, local press and word of mouth, so switching it off measures your reputation rather than your ads. We build matched sets from comparable metros elsewhere with similar category demand and seasonality, run the switch-off long enough to clear your purchase cycle, and read total revenue rather than platform-attributed revenue.
Barely. Broad and Advantage+ beat hand-built interest stacks in almost every account we take over, because the algorithm holds more signal about your buyers than any interest list does. What still matters is exclusions, budget split between prospecting and retargeting, and what the ad actually says.
Enough that a fresh concept enters testing every one to two weeks, which at typical DTC spend means fifteen to thirty assets a month across static, UGC and motion. We can brief and produce it through our creative service or work to your team's calendar, but a Meta account starved of concepts plateaus regardless of who buys the media.
Because it counts every purchase by someone who saw an ad inside the attribution window, whether the ad caused it or not. That is useful for in-platform optimisation and useless as a business number. We optimise inside Meta on Meta's data, then judge the channel on blended MER and holdout results.
Next step
Meta Ads for your Seattle brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.