Checkout Extensibility Build
Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.
Singapore
Shopify Plus & Headless Commerce in Singapore
Checkout extensibility, native B2B and multi-market routing for Singapore brands running four countries out of one admin.
Delivered remotely for brands across Singapore and Singapore.
Scale · Singapore
Why Singapore brands come to us for this
- Shopify Markets configured properly: per-country price lists, locally rounded pricing, duty at checkout, catalogue availability per market
- Native B2B for Malaysian, Thai and Vietnamese distributors — company accounts, terms and login-gated catalogues instead of PDF price lists
- Checkout UI extensions for gifting: message fields, delivery-date validation and festive cutoff warnings inside checkout itself
- Shopify Functions for volume-tier wholesale pricing and freight rules that differ by destination market
- Per-market delivery estimates so next-day Singapore and multi-day Indonesia are both stated honestly on the product page
The usual reason a Singapore brand ends up on Plus is not traffic volume. It is that the business has quietly become four businesses — a domestic DTC store, a cross-border storefront for Malaysia and Australia, a distributor relationship in Bangkok or Ho Chi Minh City that still runs on PDFs and WhatsApp, and a gifting operation that spikes twice a year. Standard Shopify will hold most of that. What it will not hold is the checkout logic, the wholesale pricing and the market-level rules all at once, and that is the point where the Plus invoice starts being worth what you pay for it.
Markets is where we usually start, because it is the capability most Singapore brands are paying for and using at about a quarter. Per-country price lists rather than a live FX conversion that produces prices ending in 0.37. Duty and import fees calculated at checkout so a Kuala Lumpur or Sydney buyer is not ambushed by a courier invoice at the door. Payment methods presented per market rather than one global set. Catalogue availability restricted where a product cannot legally or practically ship. Each of those is a conversion decision, and each one is invisible in a domestic-only dashboard.
Then B2B, which is the most under-used Plus feature in this city and the one that pays back fastest. Regional distributors get a company record, their own price list in their own currency, payment terms, and a catalogue behind a login — instead of a spreadsheet emailed quarterly and an order form someone retypes. Checkout extensions, Shopify Functions for tiered volume discounts and freight rules, and subscription logic that survives a failed card round out the work. Hydrogen we recommend rarely and only where content and commerce genuinely need to be one system.
Local context
One admin, four tax and delivery realities
A Singapore Plus build is mostly an exercise in keeping four sets of rules inside one system without duplicating the store. Domestic orders carry GST at the prevailing rate with tax-inclusive display; cross-border parcels into Malaysia, Australia and Indonesia each hit their own low-value-import and threshold rules, and Australia's remote-seller GST registration threshold is a genuine planning input rather than trivia. Delivery expectations diverge just as hard — next-day is normal inside Singapore and three to seven days is normal into Indonesia, so a single global shipping promise on the product page is either a lie in one market or a lost sale in another. We put those differences into Markets configuration, per-market delivery estimates, market-specific payment method ordering, and Functions-based shipping logic, so the merchant sees one admin and each buyer sees a store that behaves like it was built for them. Where a tax position is genuinely a registration question, we hand it to your accountant rather than guessing.
Scope
What Plus & Headless includes
The same standard of work we run for every client — applied to a Singapore brand’s realities.
Full service detailShopify Functions
Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.
B2B on Shopify
Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.
Shopify Markets & Localisation
Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.
Headless Hydrogen Storefront
Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.
ERP, PIM & 3PL Integration
NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.
Scoped and quoted for your Singapore store
We do not work off a rate card. Every Singapore engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Discovery
We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.
Solution Design
Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.
Build in Sprints
Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.
Load & Failure Testing
Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.
Launch & Enablement
Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.
Proof
Plus & Headless results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025LCP 4.1s → 1.3s
“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”
CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026FAQ
Plus & Headless in Singapore — your questions
Often not, and we will tell you that before you upgrade. The honest test is whether a specific capability is currently costing you money — checkout you cannot change, wholesale you are running in spreadsheets, or market rules you are faking with apps. If it is one of those, Plus usually pays back. If the answer is that growth feels like it should mean an upgrade, the money is better spent on conversion and retention first.
Yes, and on Plus that is the intended design rather than a workaround. Distributor companies get their own catalogue, currency, price list and payment terms behind a login, while the consumer storefront stays untouched. It removes the most common failure mode we see here, which is a trade customer accidentally buying at retail — or worse, a consumer finding the wholesale price list indexed in Google.
Almost never at the start. One store with Markets handles currency, pricing, payment methods and duty, and it keeps your catalogue and inventory in one place. The case for a separate store is narrow: a genuinely different assortment, a local entity with its own tax and payment obligations, or a language and merchandising operation big enough to need its own team. Until one of those is true, splitting stores doubles your admin work and halves your data.
Sometimes, for connection quality rather than fashion. Mobile networks across Indonesia, the Philippines and parts of Malaysia are less forgiving than Singapore's, so aggressive payload reduction has a real revenue argument behind it. But headless also removes theme editing from your merchandiser and adds an ongoing engineering dependency. We only recommend it when content complexity or performance under regional network conditions clearly outweighs that, and we say so plainly when a well-built Liquid theme would do the same job.
Usually not. A well-built Liquid theme hits sub-2s LCP and costs a fraction to run. Headless earns its keep when you need a custom front-end framework, a heavy CMS-driven content layer, or interactive product configuration Liquid cannot serve. We will talk you out of it if the numbers don't hold.
No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.
For most mid-market brands, yes. Company accounts, per-company price lists, net payment terms and quantity rules cover the majority of wholesale workflows natively. Where it falls short is complex quoting and contract pricing, which we handle with Functions or a light custom app.
Next step
Plus & Headless for your Singapore brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.