Conversion-Led UX & Wireframes
Wireframes for home, collection, product, cart and checkout drawn from your own session recordings, site-search logs and support tickets. Not a template library.
Singapore
Shopify Store Design & Development in Singapore
Custom Shopify storefronts for Singapore brands who will be selling into Malaysia, Indonesia and Australia long before they finish scaling at home.
Delivered remotely for brands across Singapore and Singapore.
Build · Singapore
Why Singapore brands come to us for this
- Shopify Markets wired at build time — per-country pricing, currency rounding and duty handling, not retrofitted after Malaysia takes off
- GST-inclusive display on domestic pricing so the number on the product page is the number at checkout
- PayNow and local wallets surfaced at checkout for Singapore buyers, with a different method mix showing per market
- Festive templates built for gifting: second delivery address, date selection, variant-level allocation and clean pre-order states
- Category-specific merchandising for skincare regimens, coffee grind and roast date, and Ubi-to-Tai Seng wholesale brands going direct for the first time
Most agencies build a Singapore store as a single-market store and promise to make it regional later. That order of operations is what produces the rebuild eighteen months in. Currency rounding gets hard-coded into a price snippet, size guidance assumes SGD and local delivery, the shipping page is a block of static text about Singapore addresses, and the day Malaysia becomes ten percent of orders the theme fights you at every turn. We build the market layer first and the aesthetics on top of it, because here the second market arrives early enough that pretending otherwise is a design error.
The other thing a Singapore build has to answer is why the buyer is on your site at all. Almost every shopper landing on a homegrown storefront has already seen a version of your category on Shopee, Lazada or TikTok Shop, where the price is visible, the reviews are stacked and checkout is one tap. A direct store that mirrors that listing loses. A direct store wins on the things a marketplace tile physically cannot carry: bundles and regimen sets, subscription cadence, real ingredient and provenance content, size and fit guidance that is yours, and a delivery promise stated in the buyer's own terms. We design the templates around those, not around a generic hero-and-grid layout.
Then there is the catalogue itself. The categories that actually export from here each break a bought theme in a specific way. Derma-skincare needs regimen sequencing and per-market claim handling. Specialty coffee needs roast date, grind and subscription frequency decided before add-to-cart. Festive hampers need delivery-date selection, allocation caps and a pre-order window that closes cleanly. Homegrown fashion needs a size story that does not silently assume a US body. We build the template that fits your category and leave your merchandiser able to edit it without opening a ticket.
Local context
The build has to survive Chinese New Year, not Black Friday
A Singapore store's hardest technical week is almost never the last Friday of November. It is the three weeks before Chinese New Year, or the run-up to Hari Raya, or the 11.11 and 12.12 double-date peaks that regional shoppers now treat as the real sale calendar. Those events behave differently from a Western Q4: demand arrives in a much tighter window, gifting means a second delivery address and a date the buyer has actually chosen, and a hamper or festive SKU sells out by variant rather than by product. So we scope builds to land in a quiet stretch — typically after Deepavali and well clear of the CNY freeze — and we build the seasonal machinery into the theme rather than bolting it on in a panic: delivery-date picker, cutoff and blackout logic your team controls from the theme editor, allocation caps per variant, and pre-order states that display honestly instead of taking money for stock you do not have. We also never cut over DNS inside a double-date week.
Scope
What Design & Build includes
The same standard of work we run for every client — applied to a Singapore brand’s realities.
Full service detailCustom Online Store 2.0 Theme
A bespoke theme in clean, commented Liquid with modular sections your team can rearrange themselves. Zero dependency on page-builder apps.
Merchandising & Navigation System
Collection architecture, filtering, badging and cross-sell rules mapped to how your catalogue actually sells. Bestsellers surface; dead stock stops eating grid space.
Speed Budget & Core Web Vitals
Image pipeline, third-party script audit and app cleanup enforced against a hard budget: LCP under 2.5s on 4G mobile, CLS under 0.1, INP under 200ms.
Catalogue & Content Load
Products, variants, metafields, collection copy and redirects loaded and QA'd in a dev store before cutover. You review a real store, not a Figma file.
Launch, Handover & Documentation
Loom walkthroughs, a written theme guide and 30 days of post-launch fixes included. Your team owns the store from day one.
Scoped and quoted for your Singapore store
We do not work off a rate card. Every Singapore engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Discovery & Data Pull
Two weeks inside your analytics, heatmaps, site search and support inbox. We leave with a ranked list of what is currently costing you revenue.
Architecture & Wireframes
Sitemap, template inventory and grey-box wireframes for every page type. Signed off before a single pixel gets designed.
Design System
Figma component library, type scale and every awkward state: empty cart, sold out, pre-order, bundle, back-in-stock, subscription upsell.
Build & QA
Liquid development in a dev store, tested on real devices and against your live app stack. Accessibility checked to WCAG 2.1 AA.
Launch & Measure
Redirect map, tracking validation, DNS cutover on a low-traffic window. Then 30 days of monitoring against the pre-launch baseline.
Proof
Design & Build results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Performance Apparel (DTC)
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
+29%sitewide conversion rate1.71% to 2.21%, five-month average
+14%average order value$84 to $96 once the threshold bar and cross-sell shipped
31% → 22%return ratenine-point drop, roughly $310k/yr in recovered margin
1.9x → 2.4xblended MERwith paid spend held flat throughout
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
AOV $58 → $79
“Full rebuild in 11 weeks, launched two days before Black Friday, which was an aggressive ask and probably a stupid one on my part. They pushed back hard on three homepage ideas I was attached to and were right about all three. AOV went from $58 to $79, mostly off the bundle builder they put on the product page.”
CEOHome fragrance brand, ~$6M/yr · Phoenix, AZ
Verified via Shopify Partner referralFAQ
Design & Build in Singapore — your questions
Your catalogue was written for a buyer who already knows the product, and a consumer does not. The bulk of the work is turning trade descriptions into product pages that sell — photography, use case, specification a person can read, and variant structure that reflects how consumers buy rather than how you pack cartons. The second job is keeping your trade customers from seeing consumer pricing, which is what Shopify B2B and separate price lists are for.
For Singapore consumers, yes — a tax-inclusive display is what buyers expect and it removes the surprise at checkout that costs you conversions. We set that as the market rule for Singapore while other markets can display on their own convention, so an Australian buyer sees AUD and a Malaysian buyer sees MYR at locally rounded prices. Where your GST registration status or import position is the question rather than the display, that is an accountant's call and we will say so.
Usually not at launch, and it is the most commonly over-bought item in a Singapore build. English carries you across Singapore, Malaysia and Australia perfectly well, so the honest sequence is to launch English, let the data show which market is actually growing, and translate that one properly when it earns it. What we do at build time is structure the theme with translation keys so adding Bahasa Indonesia later is a content project rather than a re-engineering project.
Singapore is fourteen to fifteen hours ahead of Albuquerque, so we do not pretend a shared day exists. The build runs on written specification, a staging URL you can review whenever you like, and Loom walkthroughs instead of live demos. Fixed weekly calls sit at the edges — your morning, our previous afternoon — and everything you brief at the end of your day is normally waiting for you the next morning.
Eight to twelve weeks for most brands, from kickoff to live. A single-catalogue store with clean product data lands closer to eight. Add subscriptions, B2B, or a multi-market rollout and you are looking at fourteen to eighteen. We give you a dated Gantt in week one and update it weekly.
We build on Shopify's Dawn reference theme and replace the sections we need. That gives you Shopify's own performance and accessibility baseline plus a codebase that survives platform updates. Premium themes carry code you will never use and cannot safely delete.
That is the point. Every content block is a native theme section with a schema your merchandiser can configure in the theme editor. You get a written guide and recorded walkthroughs. If you still need us for a homepage change, we built it wrong.
Next step
Design & Build for your Singapore brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.