Checkout Extensibility Build
Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.
Stockholm
Shopify Plus & Headless Commerce in Stockholm
Plus done properly for a Nordic brand: several currencies from one catalogue, wholesale to retailers on the same admin, and checkout you can actually extend.
Delivered remotely for brands across Stockholm and Sweden.
Scale · Stockholm
Why Stockholm brands come to us for this
- SEK, NOK, DKK and EUR run as separate price ladders through Markets, with clean price points instead of live conversion
- Norway scoped as its own market — outside the EU, its own VAT and customs handling, not a Nordic afterthought
- B2B company profiles and price lists for Nordic retail accounts on the same catalogue and inventory as DTC
- Checkout UI extensions for delivery choice, service-point selection and market-specific trust content
- Bundle, volume and delivery rules written as Shopify Functions so the app stack stops adding page weight
A Stockholm brand hits the Plus conversation earlier than most, and usually for the same reason: the second market arrived before the org chart did. Norway sits next door but outside the EU and outside the krona you already price in. Denmark and Finland are close enough to sell into on reputation. Germany is where the volume is and where a Swedish price point converted live looks amateur. Running that from one admin with market-specific pricing, catalogues, domains and tax behaviour is exactly what the Markets layer exists for, and it is the part of Plus that most brands here pay for and barely switch on.
The second reason is wholesale. A large share of Stockholm's interiors, lighting and outdoor brands sell to independent retailers across the Nordics alongside their own DTC, and that relationship has usually been held together by a spreadsheet, a PDF price list and an inbox. B2B on Shopify puts company profiles, per-account price lists, payment terms, minimum quantities and self-serve reordering on the same catalogue and the same inventory as the consumer store — which matters more after a trade fair, when a hundred buyers who met you at Stockholmsmässan need a way to place a first order without a phone call.
Checkout extensibility is where the local detail lives. Delivery choice presented as a real decision, service-point selection surfaced properly, trust content in the language of the market rather than the language of head office, and post-purchase offers that do not interfere with the payment methods Swedish buyers came to use. Headless is a different conversation and a rarer yes. We will build Hydrogen on Oxygen when the content or performance case genuinely justifies it, and we will tell you plainly when your problem is a slow theme and three tag-manager scripts rather than an architecture.
Local context
Four currencies, one of which is not the euro
Sweden kept the krona, so a Nordic expansion out of Stockholm is not a single-currency exercise the way it is for a brand starting in Berlin or Amsterdam. You are running SEK at home, NOK into a country outside the EU with its own customs and VAT handling, DKK in Denmark, and EUR in Finland and the rest of the union — four price ladders, not one converted number. We set clean price points per market through Markets rather than letting live conversion produce 87,43 on a German product page, configure OSS so filing stays in Sweden as EU volume grows, and treat Norway as a genuinely separate operating problem with its own duty, threshold and delivery reality rather than as another Nordic tab. Where the same product needs different bundle, discount or delivery rules per market, that logic belongs in Shopify Functions running server-side, not in three stacked apps each adding script weight to a page a Swedish buyer is loading on a train through Kista.
Scope
What Plus & Headless includes
The same standard of work we run for every client — applied to a Stockholm brand’s realities.
Full service detailShopify Functions
Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.
B2B on Shopify
Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.
Shopify Markets & Localisation
Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.
Headless Hydrogen Storefront
Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.
ERP, PIM & 3PL Integration
NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.
Scoped and quoted for your Stockholm store
We do not work off a rate card. Every Stockholm engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Discovery
We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.
Solution Design
Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.
Build in Sprints
Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.
Load & Failure Testing
Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.
Launch & Enablement
Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.
Proof
Plus & Headless results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025LCP 4.1s → 1.3s
“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”
CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026FAQ
Plus & Headless in Stockholm — your questions
For most Stockholm brands at this size, yes — and the gain is usually operational rather than technical. Company profiles carry per-account price lists, payment terms and minimum order quantities, buyers reorder themselves instead of emailing your sales lead, and stock is the same pool the consumer store draws from so you stop overselling across two systems. The part to plan carefully is credit terms and invoicing, since that has to reconcile with whatever you use for bookkeeping rather than living only in Shopify.
Almost never. It needs its own market configuration: NOK pricing, VAT and customs handled correctly for a country outside the EU, delivery options and duty presentation set so a Norwegian buyer sees the real landed number instead of a surprise at collection. A separate store doubles your catalogue maintenance and splits your data for no benefit. The exception is a genuinely different assortment or a local legal entity requirement, and that is a decision for your accountant rather than for us.
Usually not, and we would rather lose the bigger project than sell you one. Headless earns its cost when you have a heavy editorial content operation, a genuinely custom shopping experience, or performance requirements a well-built theme cannot reach. Most Stockholm brands at eight figures in SEK are slow because of an accumulated app stack and unbudgeted images, and fixing that costs a fraction of a Hydrogen build while producing a similar number in the field data.
They sit alongside the payment step rather than replacing it, which is exactly why they are safe to use here. You can add delivery guidance, service-point context, gifting options and post-purchase offers as native extensions without touching how the payment methods present themselves. What we avoid is anything that interrupts the moment a Swedish buyer reaches the method they intended to use — an upsell placed there costs more in abandoned checkouts than it earns in attach rate.
Usually not. A well-built Liquid theme hits sub-2s LCP and costs a fraction to run. Headless earns its keep when you need a custom front-end framework, a heavy CMS-driven content layer, or interactive product configuration Liquid cannot serve. We will talk you out of it if the numbers don't hold.
No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.
For most mid-market brands, yes. Company accounts, per-company price lists, net payment terms and quantity rules cover the majority of wholesale workflows natively. Where it falls short is complex quoting and contract pricing, which we handle with Functions or a light custom app.
Next step
Plus & Headless for your Stockholm brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.