Migration Audit & Data Map
Field-by-field mapping of products, variants, customers, orders, blogs and metafields from source to Shopify, with a documented plan for everything that has no equivalent.
Singapore
Replatforming & Migration to Shopify in Singapore
Move to Shopify with your catalogue, customers, order history and every ranking URL intact — and a cutover date chosen around Singapore's real peak weeks.
Delivered remotely for brands across Singapore and Singapore.
Build · Singapore
Why Singapore brands come to us for this
- One-to-one redirect map from Search Console, crawl and server-log data, signed off before DNS moves
- Cutover scheduled around Chinese New Year, Hari Raya and the 9.9 to 12.12 peaks — never inside them
- Marketplace inventory sync rehearsed in staging so Shopee and Lazada listings do not oversell during the switch
- Marketplace-only brands: catalogue rewritten for a direct storefront where nobody is comparing eleven identical tiles
- Multi-currency and per-market pricing configured during the move, so regional selling does not become a second project
Replatforming has been part of this firm since before Shopify was the obvious answer — we built WooCommerce and WordPress stores for years, which is mostly why we are good at getting brands off them. In Singapore the starting point is usually one of three: a WooCommerce store a developer built in 2018 and nobody has dared touch since, a Magento install with a maintenance bill that outgrew its revenue, or the harder one — a brand that has only ever sold on Shopee and Lazada and is now trying to build a direct channel from a standing start.
That third case is a Singapore speciality and it is not really a migration at all. There are no legacy URLs to preserve and no rankings to protect, which sounds easy and is not: you have no organic footprint, no email list you own, and product content written to win a marketplace search box rather than to convince a person. The build is the easy half. The hard half is exporting whatever customer data you legitimately hold, rewriting the catalogue for a store where nobody is comparing you against eleven identical tiles, and setting a realistic expectation that direct revenue starts small and compounds.
For genuine platform moves, the method is unglamorous and it is the whole job. Full URL inventory from Search Console, your crawler and your server logs. A one-to-one redirect map signed off before anyone touches DNS. Dry-run migrations repeated until the delta report on products, variants, customers and orders comes back clean. Subscription contracts and stored payment methods handled with the gateway rather than hoped about. Then the cutover, on a date chosen for your calendar rather than ours.
Local context
Cutover dates are set by the festive calendar, not the fiscal one
The freeze windows here are not the ones a US migration plan assumes. Chinese New Year takes out a chunk of the supply chain and your own team for the better part of a fortnight, Hari Raya and Deepavali each carry real revenue for food, gifting and fashion brands, and the double-date peaks from 9.9 through 12.12 have become the highest-traffic days of the Southeast Asian year. That leaves a genuinely narrow set of safe cutover windows, and picking one is the first decision we make rather than the last. There is a second local wrinkle: many brands here migrate while continuing to sell on Shopee, Lazada and TikTok Shop, which means inventory sync has to survive the switch or you will oversell on a marketplace and take the account health penalty. We rehearse the cutover with the channel integrations live in staging, agree an inventory freeze window measured in hours rather than days, and keep a rollback that is a DNS change rather than a rebuild.
Scope
What Migrate to Shopify includes
The same standard of work we run for every client — applied to a Singapore brand’s realities.
Full service detailFull URL Inventory & Redirect Map
Every indexed URL pulled from Search Console, Ahrefs and server logs, then mapped one-to-one. Anything without a target gets a decision, not a homepage redirect.
Catalogue Cleanup
Deduplication, variant restructuring, image renaming and metafield normalisation. Most brands cut 15-30% of their SKU count in this step and lose nothing.
Dry-Run Migrations
At least two full rehearsals into a staging store with an automated delta report on record counts, prices, inventory and customer tags before anyone approves the real one.
Integration Rebuild
ERP, 3PL, ESP, reviews, loyalty, subscriptions and tax reconnected and tested against real orders in staging. Nothing gets reconnected on launch night.
Post-Launch SEO Watch
Sixty days of daily crawl monitoring, index coverage tracking and 404 alerting, with a weekly report comparing organic sessions and revenue against the pre-migration baseline.
Scoped and quoted for your Singapore store
We do not work off a rate card. Every Singapore engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Feasibility
We inventory your data, integrations, custom logic and organic footprint, then quantify the risk in each. You get a fixed scope and a timeline before committing.
Data Mapping & Cleanup
Source-to-target mapping for every field, plus catalogue hygiene work. This is the least glamorous phase and the one that decides whether the project succeeds.
Build & Rehearse
Theme build runs in parallel with repeated dry-run migrations. Each rehearsal produces a delta report and a shorter list of exceptions than the last.
Cutover
A rehearsed runbook with named owners, timed steps, a freeze window and a documented rollback. Executed at your lowest-traffic hour, not on a Friday.
Stabilise & Monitor
Sixty days of crawl monitoring, redirect verification and revenue comparison. We stay until organic is at or above where it started.
Proof
Migrate to Shopify results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
B2B Wholesale (Janitorial & Packaging Supply)
~$18M/yr wholesale, 6,400 SKUs, 900 trade accounts, US · Shopify Plus with B2B on Shopify (migrated from a custom .NET portal)
Ninety-one percent of orders arrived by phone, email or fax and were rekeyed into the ERP by four full-time staff. Order-entry errors ran at 3.8%, and every one of them meant a redelivery and a credit note. The named constraint: 900 accounts on 47 negotiated price lists with net-30 and net-60 terms. No account could ever see another's pricing, and nothing could break during the fiscal year-end freeze.
+4.1%average order valuemodest on purpose. Trade buyers order what they need, so AOV was never the target
9% → 63%of orders placed self-servewithin 10 months of launch
3.8% → 0.4%order-entry error rateroughly $240k/yr of redelivery and credit-note cost removed
+$620kannual gross profit impactfour order-entry roles redeployed into account management, which opened 71 new trade accounts
In their words
Clients on this work
Organic back to level in 5 weeks
“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”
VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referralFAQ
Migrate to Shopify in Singapore — your questions
Partly, and it is worth being precise about which parts. Your catalogue, images and inventory move fine. Your reviews, your rankings inside marketplace search and your buyer contact details largely do not — those belong to the platform. So we treat it as a launch with a catalogue transplant, and we plan for direct revenue to start modest while you use the marketplaces as acquisition for a list you actually own.
Not if the sync is rebuilt before the freeze rather than after. The risk window is the few hours where two systems believe they own stock levels, and an oversell on Shopee or Lazada costs you account health, not just an order. We connect and test the channel apps in staging, agree a short inventory freeze, and reconcile stock counts on both sides before reopening.
The order and inventory freeze is normally measured in hours, not days, and we aim it at a genuine Singapore trough — typically a mid-week overnight in the weeks after Deepavali or in the flat stretch after Chinese New Year. What is not negotiable is that we do not cut over in the two weeks before CNY or inside a double-date sale week, however convenient the project timeline makes it look.
Historical orders migrate with their financial data so you keep the record, but a migrated order in Shopify is a record rather than a re-issued tax document, and you should keep your original accounting exports regardless. We coordinate with your accountant or bookkeeper on what they need retained before we start, because that conversation after cutover is a much worse conversation than before it.
Not if the redirect work is done properly. We map every indexed URL one-to-one before cutover and monitor index coverage daily for sixty days after. Expect a two to four week dip while Google recrawls, then recovery. Brands that skip the URL inventory are the ones that lose rankings permanently.
Ten to sixteen weeks for a mid-market catalogue. Magento 2 with heavy customisation, B2B pricing or an ERP dependency runs sixteen to twenty-four. The catalogue cleanup phase drives the timeline far more than the theme build does.
Order history, yes, imported as historical records with line items, fulfilment status and notes intact. Password hashes cannot transfer between platforms for security reasons, so customers set a new password on first login. We handle that with a pre-launch email sequence so it lands as expected.
Next step
Migrate to Shopify for your Singapore brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.