App Stack Audit & Management
Every app scored on cost, script weight, overlap and actual usage. We remove what is redundant and own the relationship with what stays.
Atlanta, GA
Shopify Apps & Ongoing Growth Support in Atlanta, GA
A named Shopify team on retainer, working Eastern hours, shipping a prioritised backlog every sprint.
Delivered remotely for brands across Atlanta and Georgia.
Scale · Atlanta
Why Atlanta brands come to us for this
- App stack scored on cost, script weight, overlap and real usage — then trimmed.
- Shopify Functions replacing paid apps for shipping, discount and bundle logic.
- 3PL and multi-location integration exception handling tested, not assumed.
- Seasonal readiness sprints before the summer heat window and before Q4 peak.
- Named team in Slack on Eastern hours: two business hours for revenue-blocking issues.
Stores decay quietly. An app gets installed for one campaign and never removed. A freelancer edits the theme and documents nothing. Another app arrives to fix what the first one broke. Eighteen months later page weight has doubled, the subscription bill has tripled, and somebody proposes a rebuild — which is how a lot of Atlanta brands end up paying for the same store twice inside three years.
The retainer exists so that does not happen. We audit and own the app stack, scoring every app on cost, script weight, overlap and actual usage. Where a subscription stack is more expensive or slower than owning the code, we build a private app or a Shopify Function instead. Theme stays clean, documented and regression-tested against Shopify's platform releases.
Then there is the backlog. Agreed sprint capacity, a ranked list of improvements and experiments, and a fixed number of items shipping every month. You get a named developer and strategist in a shared Slack channel — not a ticket queue — with two-hour response on revenue-blocking issues. The measure is simple: the store should be demonstrably better in December than it was in January.
Local context
What actually needs owning in an Atlanta stack
The app sprawl here has a recognisable shape. Subscription and loyalty tooling from a growth push two years ago. A back-in-stock app added after a drop went sideways. Two review apps because someone migrated and did not uninstall the first. A shipping-rate app doing work that Shopify Functions now does natively for free. And in a metro where so much revenue depends on getting a box out fast, a 3PL or multi-location integration whose exception handling — partial shipments, backorders, kitting — nobody has tested since it went live. We own all of it: the removals, the replacements, the seasonal readiness work before the heat window and before Q4, and the quarterly Core Web Vitals review that stops the slow drift back toward a rebuild.
Scope
What Apps & Support includes
The same standard of work we run for every client — applied to a Atlanta brand’s realities.
Full service detailCustom App & Function Development
Private apps, Shopify Functions and admin extensions built when a subscription stack is more expensive or slower than owning the code.
Theme Maintenance & Speed
Quarterly Core Web Vitals review, dead-code removal, dependency updates and regression testing against Shopify's platform releases.
Priority Bug Support
Named Slack channel with defined response times: two business hours for revenue-blocking issues, one business day for everything else.
Monthly Optimisation Workstream
A ranked backlog of improvements, features and experiments, with an agreed sprint capacity so a fixed number of items ship every month.
Quarterly Roadmap Review
A session on what shipped, what it moved, and what the next quarter should target. Priorities get reset against your commercial plan, not a fixed contract scope.
Scoped and quoted for your Atlanta store
We do not work off a rate card. Every Atlanta engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Store Health Check
App stack, theme code, speed, integrations and open bug list documented in the first two weeks. You get the findings whether you continue or not.
Stabilise
Redundant apps removed, urgent bugs cleared, monitoring and staging environments set up. Usually pays for a chunk of the first quarter in cancelled subscriptions.
Backlog & Cadence
A shared, ranked backlog and a fixed sprint rhythm. You always know what is in flight, what is next, and what capacity is left.
Ship Monthly
Two-week sprints with a demo and changelog at the end of each. Work is visible in your own board, not hidden in an agency system.
Review & Reprioritise
Monthly reporting on what shipped and what it moved, then a quarterly reset of priorities against your commercial goals.
Proof
Apps & Support results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
$1,900/mo of app spend cancelled
“First month they cancelled eleven apps we were still paying for, just under $1,900 a month, which covered more than half the retainer before they shipped a line of code. The backlog lives in our own board and we rank it together — it is not a bucket of hours that quietly evaporates. Two years in and I have never had to chase a bug fix twice. We are twenty minutes from their office and they still turn up in person for the quarterly, which I appreciated more than I expected to.”
OwnerSporting goods brand, ~$4M/yr · Albuquerque, NM
Verified client, 2025FAQ
Apps & Support in Atlanta — your questions
You get a named developer and strategist in a shared Slack channel, an agreed sprint capacity, and a ranked backlog you can reorder. Work ships on a cadence rather than when a queue clears. If your last agency's support felt like shouting into a form, that is the thing we are deliberately not doing.
Yes, and it is most of what we inherit. The first sprint is an audit: app stack, theme condition, undocumented customisations, integration exception handling and Core Web Vitals. You get the findings and a ranked plan whether or not you continue, because you should own an honest picture of your own store.
Usually when you are paying more than a few hundred dollars a month for logic that Shopify Functions can now do natively, or when two apps overlap and both charge. We model the build cost against the annual subscription and the page-weight cost before recommending it, and sometimes the honest answer is to keep the app.
Yes, twice a year for most Atlanta brands. A summer readiness pass covering heat-window shipping rules, cutoffs and delivery messaging, and a Q4 pass covering load testing, app freeze, promotion logic and a rollback plan. Freezing changes before peak and rehearsing the promotion mechanics beforehand prevents most of what goes wrong.
A named developer and strategist, an agreed sprint capacity, priority bug support, app stack management and monthly reporting. Capacity is set in hours per month and rolls over one month if unused. Anything outside scope gets quoted separately before work starts.
Three months, then rolling with thirty days' notice. The three months exists because the first month is mostly stabilisation and you would not see the benefit of the arrangement inside a shorter window. We do not do twelve-month lock-ins.
When the subscription cost exceeds roughly $500 a month, when the app injects scripts that hurt Core Web Vitals, or when you need logic no vendor offers. Below that threshold, buying is almost always the right answer and we will say so.
Next step
Apps & Support for your Atlanta brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.