App Stack Audit & Management
Every app scored on cost, script weight, overlap and actual usage. We remove what is redundant and own the relationship with what stays.
Orlando, FL
Shopify Apps & Ongoing Growth Support in Orlando, FL
A named Shopify team on Eastern time, a launch-readiness pass before every drop, and a storm runbook written in April.
Delivered remotely for brands across Orlando and Florida.
Scale · Orlando
Why Orlando brands come to us for this
- Launch-readiness pass before every drop — page weight, limit logic, inventory sync, alerting, rollback
- App stack audit that targets the raffle, queue, waitlist and countdown tools stacked up over past releases
- Custom Functions and private apps replacing rented mechanics you cannot afford to have fail on launch night
- A documented hurricane runbook covering banners, delivery estimates, notices and paid spend, tested before June
- Sprint cadence sequenced around your release calendar, with hands off the theme in the days around a launch
Orlando stores accumulate apps faster than most, because every launch adds one. A raffle app for one release, a queue app for the next, a waitlist tool, a countdown timer, a stock-sync patch, a second reviews widget nobody removed. Two years in, the store carries a dozen subscriptions and a page weight problem, and the drop path — the one template that has to be fastest — is the one carrying the most third-party script.
The retainer exists to stop that cycle. We audit and own the app stack, score every tool on cost, script weight, overlap and actual use, and replace the ones worth replacing with Shopify Functions or a small private app where owning the logic is cheaper and faster than renting it. Purchase limits, waitlist entitlement and staged release are all good candidates, because those are exactly the mechanics you do not want depending on a third-party vendor's uptime at 9pm on a launch night.
Then the cadence. A ranked backlog, two-week sprints, a demo and changelog at the end of each, and a named developer and strategist who know your calendar. The work is sequenced against your year — heavy build in the quiet stretches, hands off in the days around a launch, storm-season controls tested before June — rather than against a generic quarterly plan.
Local context
A launch-readiness pass, and a runbook for the weeks you cannot control
Before every significant release we run a fixed checklist rather than hoping: drop-path page weight measured, app scripts on the product and cart templates reviewed, inventory reservation and purchase-limit logic verified against a test order, webhooks and inventory sync confirmed healthy, error alerting live, and a rollback path agreed. It takes hours and it is the difference between a sold-out launch and a support week. The other standing item is the storm runbook, written and tested in the spring: who publishes the shipping banner, which Klaviyo notice goes to open orders, what happens to paid spend and delivery estimates, and how the store behaves if your fulfilment partner in Central Florida pauses for three days. Both of those live in your board, not in our heads, so your team can execute either one without waiting for us to wake up.
Scope
What Apps & Support includes
The same standard of work we run for every client — applied to a Orlando brand’s realities.
Full service detailCustom App & Function Development
Private apps, Shopify Functions and admin extensions built when a subscription stack is more expensive or slower than owning the code.
Theme Maintenance & Speed
Quarterly Core Web Vitals review, dead-code removal, dependency updates and regression testing against Shopify's platform releases.
Priority Bug Support
Named Slack channel with defined response times: two business hours for revenue-blocking issues, one business day for everything else.
Monthly Optimisation Workstream
A ranked backlog of improvements, features and experiments, with an agreed sprint capacity so a fixed number of items ship every month.
Quarterly Roadmap Review
A session on what shipped, what it moved, and what the next quarter should target. Priorities get reset against your commercial plan, not a fixed contract scope.
Scoped and quoted for your Orlando store
We do not work off a rate card. Every Orlando engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Store Health Check
App stack, theme code, speed, integrations and open bug list documented in the first two weeks. You get the findings whether you continue or not.
Stabilise
Redundant apps removed, urgent bugs cleared, monitoring and staging environments set up. Usually pays for a chunk of the first quarter in cancelled subscriptions.
Backlog & Cadence
A shared, ranked backlog and a fixed sprint rhythm. You always know what is in flight, what is next, and what capacity is left.
Ship Monthly
Two-week sprints with a demo and changelog at the end of each. Work is visible in your own board, not hidden in an agency system.
Review & Reprioritise
Monthly reporting on what shipped and what it moved, then a quarterly reset of priorities against your commercial goals.
Proof
Apps & Support results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
$1,900/mo of app spend cancelled
“First month they cancelled eleven apps we were still paying for, just under $1,900 a month, which covered more than half the retainer before they shipped a line of code. The backlog lives in our own board and we rank it together — it is not a bucket of hours that quietly evaporates. Two years in and I have never had to chase a bug fix twice. We are twenty minutes from their office and they still turn up in person for the quarterly, which I appreciated more than I expected to.”
OwnerSporting goods brand, ~$4M/yr · Albuquerque, NM
Verified client, 2025FAQ
Apps & Support in Orlando — your questions
Yes, and it is a scheduled arrangement rather than an assumption. We agree the window in advance, run the readiness pass beforehand, and have someone watching error alerting and checkout health live with a rollback path already agreed. Booking it ahead matters, because the value is in the preparation as much as the presence.
Usually the ones enforcing rules: purchase limits, waitlist entitlement and staged access are logic that belongs in Shopify Functions where it runs server-side and cannot be bypassed. Queue infrastructure is generally worth renting, because building it properly is a real engineering commitment. We score each tool on subscription cost, script weight and failure risk, and only rebuild where owning it clearly wins.
Whatever the runbook says, which is why we write it in the spring. Typically that is a pre-approved shipping banner your team or ours can publish, delivery estimates extended, promotional sends paused, a notice to open orders, and paid spend stepped down on delivery-dependent campaigns. The decisions are made in advance so nobody is improvising policy while dealing with a warehouse.
Often. We work inside your repository, your branching model and your board, and we review code rather than compete over it. A common split in this market is an in-house person owning day-to-day merchandising and content while we take the drop-path engineering, Functions work and platform upgrades that need dedicated Shopify depth.
A named developer and strategist, an agreed sprint capacity, priority bug support, app stack management and monthly reporting. Capacity is set in hours per month and rolls over one month if unused. Anything outside scope gets quoted separately before work starts.
Three months, then rolling with thirty days' notice. The three months exists because the first month is mostly stabilisation and you would not see the benefit of the arrangement inside a shorter window. We do not do twelve-month lock-ins.
When the subscription cost exceeds roughly $500 a month, when the app injects scripts that hurt Core Web Vitals, or when you need logic no vendor offers. Below that threshold, buying is almost always the right answer and we will say so.
Next step
Apps & Support for your Orlando brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.