Beauty & textured haircare
Regimen bundles, hair-type quizzes and replenishment subscriptions are the mechanics that turn a hit product into a real brand.
Atlanta, GA · Southeast
Shopify Agency in Atlanta, GA
Atlanta brands scale on culture and ship on world-class logistics. We build the Shopify layer in between — checkout, subscriptions and retention that keep pace with both.
We work with Atlanta brands remotely — no local storefront, just the same senior team on your timezone.
The market
What selling online in Atlanta actually looks like
Atlanta has two structural advantages that almost no other US metro has at once. The first is payments: Georgia is known in the industry as Transaction Alley because a very large share of US card transactions are handled by processors and payment companies headquartered in and around the city. The second is logistics — Hartsfield-Jackson, the interstate convergence and a dense regional warehousing belt make Atlanta one of the most efficient places in the country to run national fulfillment, particularly for the eastern half of the US.
On the brand side, Atlanta is a genuine cultural production center, and the commerce that comes out of it reflects that. Multicultural beauty and textured haircare is a category where the city has real depth, from indie formulators to established brands. Music, film and entertainment merchandise runs on the back of a large production industry. Food and beverage, streetwear and wellness brands cluster around the Old Fourth Ward, Ponce City Market and West Midtown, while Buckhead and the Alpharetta tech corridor hold the corporate, fintech and SaaS layer that supplies operators and capital.
All services · Atlanta
How we help Atlanta brands sell more
Each page covers how we run that service specifically for Atlanta brands — the local context, the constraints, and what we deliver.
Design & Build in Atlanta
Custom Shopify and Shopify Plus storefronts designed around your catalogue, built in clean Liquid, and launched with a measured conversion baseline.
Plus & Headless in Atlanta
Plus-tier engineering for brands that have outgrown a standard theme: checkout extensions, Shopify Functions, B2B, Markets and headless Hydrogen storefronts.
Migrate to Shopify in Atlanta
Move to Shopify with your catalogue, customers, order history and organic traffic intact. Redirect parity is signed off before we touch DNS.
Conversion Optimisation in Atlanta
A continuous experimentation programme on your Shopify store: research, hypotheses, prioritised tests and every result reported in full, losers included.
eCommerce SEO in Atlanta
Technical and content SEO built for Shopify catalogues, plus generative engine optimisation so your products surface inside AI answers.
Google Ads in Atlanta
Google Ads for Shopify catalogues: Merchant Center feed health, Shopping and Performance Max structure, brand and non-brand separated, and weekly query mining.
Meta Ads in Atlanta
Facebook and Instagram for Shopify brands: Advantage+ and catalogue campaigns, Conversions API signal repair, a creative cadence that outruns fatigue, and geo holdouts to check the claim.
Marketplace Channel in Atlanta
Amazon, TikTok Shop and Walmart run as a discovery channel that feeds your Shopify store, with listings, PPC and margin managed together.
Klaviyo Email & SMS in Atlanta
Klaviyo built as a retention system: behavioural flows, RFM segmentation, SMS used sparingly, and owned channels pushed toward 25-40% of total revenue.
Creative & Content in Atlanta
Static, video and UGC creative produced on a monthly testing calendar, plus the product photography and page content your store and ads run on.
Analytics & Data in Atlanta
GA4, server-side tracking, Conversions API and consent mode implemented properly, plus reporting that ties every channel back to contribution margin.
Apps & Support in Atlanta
A named Shopify developer and strategist on a fixed sprint cadence: app stack owned, theme kept clean, ranked backlog shipped every month. The first stabilisation pass typically cancels around $1,840/mo of redundant app spend.
Verticals
Who we build for in Atlanta
The categories that dominate Atlanta’s commerce economy — and what each one needs from a Shopify build.
Food & beverage
Cold-chain shipping rules, multi-pack bundling and subscription cadence decide whether shipping food nationally is profitable.
Streetwear & culture brands
Drop mechanics, waitlists and back-in-stock capture convert attention spikes instead of wasting them.
Health & wellness
Subscription programs with skip, swap and pause reduce churn far more than a discount ever will.
Entertainment & event merch
Tour-timed launches, pre-orders and regional inventory allocation need real logic behind the storefront.
Districts we work across
West MidtownOld Fourth WardBuckheadPonce City MarketDecaturAlpharetta
Why us, here
What we do differently for Atlanta brands
Checkout and payments get real attention
Authorization rates, wallet coverage, retry logic and fraud rules are worth more than most redesigns. In the payments capital of the country, it is strange how rarely anyone checks them.
Subscriptions built to survive month three
Anyone can launch a subscribe-and-save. We build skip, swap, gift and cadence controls plus churn-triggered flows, because the second renewal is where programs die.
Fulfillment-aware storefronts
Your shipping promise is a conversion element. We surface accurate delivery dates and cutoffs on the product page, which lifts conversion more reliably than another banner.
Atlanta clients
What brands here have said
Anonymised at their request — role, category and size only.
Non-brand search revenue ~2x at flat spend
“Six thousand products and a Shopping feed nobody had touched since it was first generated — a third of it was disapproved and we had no idea. They rebuilt the feed off our real product data, fixed the GTIN and size attributes, and split brand off from non-brand so I could finally see what we were actually paying to acquire. They also cut the broad 'baby clothes' terms that were eating a quarter of the budget on people who were nowhere near buying. Spend is roughly flat and non-brand search revenue has close to doubled.”
Director of OperationsKids & baby brand, ~$5M/yr · Atlanta, GA
Verified via Shopify Partner referralFAQ
Working with us from Atlanta
No. ConversionEX is headquartered in Albuquerque, New Mexico, and serves Atlanta clients remotely with travel for kickoffs and quarterly reviews. Our working day covers the full Eastern business day.
For a healthy DTC brand with a repeat-purchase product, 25 to 40 percent of total revenue from owned channels is the working benchmark. If you are well under that, the gap is usually flow coverage and segmentation rather than send volume. More campaigns to the same unsegmented list is the wrong fix.
First, the cadence — most programs ship faster than customers consume. Then the controls: one-click skip, swap and delay reduce cancellations more than any save-offer. Then the flows around the second and third renewals, which is where the majority of churn concentrates. Discounting churned subscribers is the last lever, not the first.
Partly. Standard Shopify gives you wallet options, express checkout and payment method configuration, all of which matter. Checkout UI extensions, custom shipping and discount logic and post-purchase upsells require Plus. We will tell you which improvements are available at your current tier before recommending an upgrade.
Yes, on build and audit work. Formal A/B testing programs need traffic — roughly 30,000 sessions a month as a floor — so smaller brands get analytics-led conversion work and retention instead. We would rather scope you into the right service than sell you a testing program that cannot reach significance.
Nearby
Other markets close to Atlanta
North Carolina · NC
Charlotte
An hour north of Uptown there are race shops with catalogues nobody can search. An hour west there are mills selling under their own name for the first time in eighty years. We build for both.
Ohio · OHCincinnati
Cincinnati is full of brands that are excellent at product and packaging and stuck with a website built for a shelf-first business. We fix the second half.
Florida · FLOrlando
Orlando sells to people who are here for a week and to the operators who serve them all year. Both need a Shopify store that holds up on a traffic spike.
Next step
Let’s talk about your Atlanta store.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.