Conversion-Led UX & Wireframes
Wireframes for home, collection, product, cart and checkout drawn from your own session recordings, site-search logs and support tickets. Not a template library.
Atlanta, GA
Shopify Store Design & Development in Atlanta, GA
We build Shopify storefronts for Atlanta brands whose demand arrives in spikes and whose margin lives in the shipping box.
Delivered remotely for brands across Atlanta and Georgia.
Build · Atlanta
Why Atlanta brands come to us for this
- Warm-weather shipping logic built into the PDP for Atlanta's May-to-September heat window.
- Delivery dates and cutoffs surfaced on the page, using your real position in the Southeast fulfilment belt.
- Hair-type, skin-type and regimen navigation for the beauty categories Atlanta actually leads in.
- Theme weight tested against a creator-driven traffic spike, not an average Tuesday.
- Handover built for a lean Atlanta team: native sections, written guide, Loom walkthroughs, 30 days of fixes.
An Atlanta brand rarely has a demand problem. A haircare line grows out of a real customer base, a snack brand gets picked up regionally, an artist drops merch and forty thousand people land on the store inside an hour. What breaks is the storefront underneath: a bought theme carrying nine apps, a hero video that takes six seconds on LTE, and a product page that says 'ships in 3-5 business days' whether the order came from Decatur or Denver.
We build the layer that holds. A custom Online Store 2.0 theme in clean Liquid, a hard speed budget, and merchandising logic that matches how your catalogue actually sells rather than how a template wants to display it. For a textured haircare brand that means hair-type navigation and regimen bundling. For a food brand it means a warm-weather shipping module that changes what the PDP promises between May and September, because a chocolate or a balm leaving a Fulton County warehouse in August is a support ticket waiting to happen.
The other half of the build is your team. Atlanta brands are usually run lean — a founder, a marketer, maybe one ops person — and every day they wait on a developer to change a homepage banner is a day of momentum lost. Every section we ship is a native theme block with a schema your marketer can configure. Every template is documented, walked through on Loom, and handed over with thirty days of fixes included.
Local context
Why an Atlanta build looks different
Two local realities change the brief. The first is heat and seasonality: from late spring through September, anything meltable shipping out of the metro needs cold-pack logic, cutoff timers and a delivery estimate the storefront is honest about — and Atlanta's spring pollen season quietly moves demand in the wellness and personal-care categories that this city has real depth in. The second is fulfilment position. Between Hartsfield-Jackson, the I-285 warehousing belt and the Savannah port corridor feeding inventory up I-16 and I-75, an Atlanta store can genuinely promise faster delivery to most of the eastern US than a competitor shipping from California. That promise is only worth something if the product page shows it, so we build delivery dates and order-by cutoffs into the template rather than leaving them in a shipping policy nobody reads.
Scope
What Design & Build includes
The same standard of work we run for every client — applied to a Atlanta brand’s realities.
Full service detailCustom Online Store 2.0 Theme
A bespoke theme in clean, commented Liquid with modular sections your team can rearrange themselves. Zero dependency on page-builder apps.
Merchandising & Navigation System
Collection architecture, filtering, badging and cross-sell rules mapped to how your catalogue actually sells. Bestsellers surface; dead stock stops eating grid space.
Speed Budget & Core Web Vitals
Image pipeline, third-party script audit and app cleanup enforced against a hard budget: LCP under 2.5s on 4G mobile, CLS under 0.1, INP under 200ms.
Catalogue & Content Load
Products, variants, metafields, collection copy and redirects loaded and QA'd in a dev store before cutover. You review a real store, not a Figma file.
Launch, Handover & Documentation
Loom walkthroughs, a written theme guide and 30 days of post-launch fixes included. Your team owns the store from day one.
Scoped and quoted for your Atlanta store
We do not work off a rate card. Every Atlanta engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Discovery & Data Pull
Two weeks inside your analytics, heatmaps, site search and support inbox. We leave with a ranked list of what is currently costing you revenue.
Architecture & Wireframes
Sitemap, template inventory and grey-box wireframes for every page type. Signed off before a single pixel gets designed.
Design System
Figma component library, type scale and every awkward state: empty cart, sold out, pre-order, bundle, back-in-stock, subscription upsell.
Build & QA
Liquid development in a dev store, tested on real devices and against your live app stack. Accessibility checked to WCAG 2.1 AA.
Launch & Measure
Redirect map, tracking validation, DNS cutover on a low-traffic window. Then 30 days of monitoring against the pre-launch baseline.
Proof
Design & Build results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Performance Apparel (DTC)
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
+29%sitewide conversion rate1.71% to 2.21%, five-month average
+14%average order value$84 to $96 once the threshold bar and cross-sell shipped
31% → 22%return ratenine-point drop, roughly $310k/yr in recovered margin
1.9x → 2.4xblended MERwith paid spend held flat throughout
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
AOV $58 → $79
“Full rebuild in 11 weeks, launched two days before Black Friday, which was an aggressive ask and probably a stupid one on my part. They pushed back hard on three homepage ideas I was attached to and were right about all three. AOV went from $58 to $79, mostly off the bundle builder they put on the product page.”
CEOHome fragrance brand, ~$6M/yr · Phoenix, AZ
Verified via Shopify Partner referralFAQ
Design & Build in Atlanta — your questions
No. ConversionEX is based in Albuquerque, and we work with Atlanta brands remotely. We travel in for kickoffs and quarterly planning when the engagement justifies it. Our working day covers the full Eastern business day, so standups and review calls land inside yours.
Yes, and it should. We build ship-day logic that blocks Thursday and Friday dispatch on meltable SKUs during the hot months, adds cold-pack fees or thresholds where they apply, and shows the real arrival window on the product page. Atlanta brands that ignore this spend the summer refunding melted orders and calling it a fulfilment cost.
Shopify's infrastructure handles the traffic; themes are what fail. We cut third-party script weight, put a hard budget on the hero media, and test the cart and checkout path against launch-day conditions before go-live. We also build waitlist and back-in-stock capture so the demand you cannot fulfil in the moment still becomes an email address.
As a fixed statement of work, quoted once we have scoped it. Complexity is what moves the number — B2B pricing, ERP integration, multi-location inventory, subscriptions — so we run a paid discovery or an audit first and then commit to a written scope and a dated plan, with a weekly update against it. We do not publish a starting figure, because a figure without a scope is a guess.
We build on Shopify's Dawn reference theme and replace the sections we need. That gives you Shopify's own performance and accessibility baseline plus a codebase that survives platform updates. Premium themes carry code you will never use and cannot safely delete.
That is the point. Every content block is a native theme section with a schema your merchandiser can configure in the theme editor. You get a written guide and recorded walkthroughs. If you still need us for a homepage change, we built it wrong.
We audit every installed app for cost, script weight and overlap. Most stores we take on are running four to seven apps that duplicate each other or are no longer used. Removing them is usually the cheapest speed win available and it lands before design starts.
Next step
Design & Build for your Atlanta brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.