Checkout Extensibility Build
Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.
Atlanta, GA
Shopify Plus & Headless Commerce in Atlanta, GA
Checkout extensions, Shopify Functions, B2B catalogues and Hydrogen storefronts for Atlanta brands that have outgrown a theme.
Delivered remotely for brands across Atlanta and Georgia.
Scale · Atlanta
Why Atlanta brands come to us for this
- Authorization rate, decline code and retry analysis before anyone proposes a redesign.
- Checkout UI extensions for gifting, delivery choice and post-purchase upsell on Plus.
- B2B price lists and net terms for Atlanta's salon, beauty supply and food distribution trade.
- Subscription logic that survives a failed card, built for the region's replenishment categories.
- Hydrogen only when the case is real — and we will tell you when a Liquid theme wins.
There is something absurd about a brand headquartered in the metro that processes a huge share of American card volume running a default checkout it has never inspected. Georgia's payments industry is dense enough that the phrase Transaction Alley exists, and yet the most common finding in an Atlanta Plus audit is that nobody has looked at authorization rates, wallet coverage or retry behaviour since the store launched.
That is where a Plus engagement here usually starts. Checkout UI extensions for delivery choice, gifting and post-purchase upsell. Shopify Functions for volume tiers and bundle pricing instead of three stacked apps. Payment method configuration and decline-recovery logic that gets tested rather than assumed. On a store doing real volume, a two-point lift in authorization rate is worth more than most redesigns and costs a fraction as much.
The second half is B2B. Atlanta's beauty supply and salon distribution trade is genuinely large, and so is the wholesale side of the region's food, beverage and merch businesses. Most of it runs on a price-list PDF, a discount code and somebody's inbox. B2B on Shopify replaces that with company profiles, per-account price lists, net terms and self-serve reordering on the same catalogue and the same inventory as your direct channel. Where it does not fit — deep contract quoting, licence-gated professional pricing — we extend it with Functions rather than pretend.
Local context
Plus work in the payments capital
Atlanta clients tend to be unusually literate about the payment stack, because half of them have a friend or a former colleague at a processor in Alpharetta, Sandy Springs or Buckhead. That is useful: conversations about interchange, tokenisation, 3DS challenge rates and decline codes go faster here than anywhere else we work, and the internal stakeholder asking hard questions is often right. It also raises the bar. We come to Plus scoping with the authorization-rate numbers, the wallet mix by device, and a view on whether Shop Pay, Apple Pay and Cash App Pay coverage matches how your buyers — especially in the culture and merch categories where mobile share runs very high — actually want to pay.
Scope
What Plus & Headless includes
The same standard of work we run for every client — applied to a Atlanta brand’s realities.
Full service detailShopify Functions
Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.
B2B on Shopify
Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.
Shopify Markets & Localisation
Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.
Headless Hydrogen Storefront
Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.
ERP, PIM & 3PL Integration
NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.
Scoped and quoted for your Atlanta store
We do not work off a rate card. Every Atlanta engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Discovery
We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.
Solution Design
Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.
Build in Sprints
Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.
Load & Failure Testing
Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.
Launch & Enablement
Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.
Proof
Plus & Headless results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025LCP 4.1s → 1.3s
“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”
CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026FAQ
Plus & Headless in Atlanta — your questions
It depends entirely on what you would unlock. If you need checkout extensions, B2B price lists or Functions-level discount logic, the fee usually pays for itself quickly. If you mostly need speed and better merchandising, standard Shopify does that fine. We model the fee against the specific capabilities you would actually use rather than quoting a revenue threshold.
Often, yes. The common wins are wallet coverage, network tokenisation, retry and dunning logic on subscriptions, and fraud rules tuned so they stop rejecting good orders. We start by pulling your decline reasons from Shopify Payments and your gateway, because the fix depends entirely on whether you are losing issuer declines, AVS mismatches or your own risk rules.
For most mid-market Atlanta distributors, yes. Company accounts with multiple buyers, assigned price lists, case-pack and minimum quantity rules, net terms and reorder flows are all native on Plus. Professional-only gating and licence verification are configurable. Complex contract quoting is where we add a Function or a light custom app.
Usually not. A well-engineered Liquid theme reaches sub-2-second LCP for a fraction of the build and running cost. Hydrogen earns its keep when you need a custom front-end framework, a heavy CMS content layer, or interactive configuration Liquid cannot serve. We will talk you out of it if the numbers do not hold.
No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.
For most mid-market brands, yes. Company accounts, per-company price lists, net payment terms and quantity rules cover the majority of wholesale workflows natively. Where it falls short is complex quoting and contract pricing, which we handle with Functions or a light custom app.
Through a documented middleware layer, never point-to-point. Every sync gets idempotency keys, retry with backoff, dead-letter handling and alerting into your Slack. You also get a daily reconciliation report so a silent failure cannot run for a week.
Next step
Plus & Headless for your Atlanta brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.