Migration Audit & Data Map
Field-by-field mapping of products, variants, customers, orders, blogs and metafields from source to Shopify, with a documented plan for everything that has no equivalent.
Atlanta, GA
Replatforming & Migration to Shopify in Atlanta, GA
Magento, WooCommerce and BigCommerce moves for Atlanta brands — with the redirect map signed off before anyone touches DNS.
Delivered remotely for brands across Atlanta and Georgia.
Build · Atlanta
Why Atlanta brands come to us for this
- Full URL inventory and 1:1 redirect map before cutover — blog and legacy category URLs included.
- Cutover scheduled around the Southeast wholesale reorder calendar, not around our sprint board.
- Multi-location inventory carried across for metro-warehouse and Savannah-import stock positions.
- Wholesale price files and account pricing rebuilt as native Shopify B2B, not as a spreadsheet.
- Sixty days of daily crawl and 404 monitoring after launch, on Eastern-time reporting.
The metro is full of businesses older than eCommerce. Family distribution operations along the I-285 belt, beauty supply wholesalers, specialty food companies with thirty years of retail relationships, industrial suppliers in Marietta and Chamblee. A lot of them are sitting on a Magento 1 or 2 install that a contractor built, an agency inherited, and nobody now fully understands.
Replatforming those businesses is not a design project, and treating it as one is how the two predictable failures happen. The first is catalogue rot — duplicate SKUs, empty attributes, product data split across three systems — which a migration will faithfully copy unless somebody reconciles it first. The second is lost search equity, which nobody notices until the month-end report. So we begin by rebuilding a complete picture of the old site's indexed footprint, give every URL a decided destination rather than a default one, and rehearse the whole move into a staging store until the differences report comes back empty. DNS is the last thing that moves, never the first.
The Atlanta wrinkle is usually integrations rather than the storefront. These businesses have a warehouse system that knows the truth, an accounting package nobody will replace, and a wholesale price file that has to survive the move intact. We reconnect and test all of it against real orders in staging, because launch night is the worst possible time to discover that the 3PL connector does not handle partial shipments.
Local context
Migrating a Southeast distribution business
Two things shape the cutover plan here. One is the wholesale calendar: many Atlanta and North Georgia businesses have a reorder rhythm tied to the region's retail and gift trade, and moving platforms in the middle of a buying window is how you lose a season. We schedule around it the way we would schedule around Dallas market weeks. The other is inventory geography. If your stock sits in a metro warehouse, a Savannah-fed import position, or across both, the migration has to carry multi-location inventory and per-location shipping rules across correctly — otherwise your new store quietly starts overselling on day two, which costs far more than the migration did.
Scope
What Migrate to Shopify includes
The same standard of work we run for every client — applied to a Atlanta brand’s realities.
Full service detailFull URL Inventory & Redirect Map
Every indexed URL pulled from Search Console, Ahrefs and server logs, then mapped one-to-one. Anything without a target gets a decision, not a homepage redirect.
Catalogue Cleanup
Deduplication, variant restructuring, image renaming and metafield normalisation. Most brands cut 15-30% of their SKU count in this step and lose nothing.
Dry-Run Migrations
At least two full rehearsals into a staging store with an automated delta report on record counts, prices, inventory and customer tags before anyone approves the real one.
Integration Rebuild
ERP, 3PL, ESP, reviews, loyalty, subscriptions and tax reconnected and tested against real orders in staging. Nothing gets reconnected on launch night.
Post-Launch SEO Watch
Sixty days of daily crawl monitoring, index coverage tracking and 404 alerting, with a weekly report comparing organic sessions and revenue against the pre-migration baseline.
Scoped and quoted for your Atlanta store
We do not work off a rate card. Every Atlanta engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Feasibility
We inventory your data, integrations, custom logic and organic footprint, then quantify the risk in each. You get a fixed scope and a timeline before committing.
Data Mapping & Cleanup
Source-to-target mapping for every field, plus catalogue hygiene work. This is the least glamorous phase and the one that decides whether the project succeeds.
Build & Rehearse
Theme build runs in parallel with repeated dry-run migrations. Each rehearsal produces a delta report and a shorter list of exceptions than the last.
Cutover
A rehearsed runbook with named owners, timed steps, a freeze window and a documented rollback. Executed at your lowest-traffic hour, not on a Friday.
Stabilise & Monitor
Sixty days of crawl monitoring, redirect verification and revenue comparison. We stay until organic is at or above where it started.
Proof
Migrate to Shopify results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
B2B Wholesale (Janitorial & Packaging Supply)
~$18M/yr wholesale, 6,400 SKUs, 900 trade accounts, US · Shopify Plus with B2B on Shopify (migrated from a custom .NET portal)
Ninety-one percent of orders arrived by phone, email or fax and were rekeyed into the ERP by four full-time staff. Order-entry errors ran at 3.8%, and every one of them meant a redelivery and a credit note. The named constraint: 900 accounts on 47 negotiated price lists with net-30 and net-60 terms. No account could ever see another's pricing, and nothing could break during the fiscal year-end freeze.
+4.1%average order valuemodest on purpose. Trade buyers order what they need, so AOV was never the target
9% → 63%of orders placed self-servewithin 10 months of launch
3.8% → 0.4%order-entry error rateroughly $240k/yr of redelivery and credit-note cost removed
+$620kannual gross profit impactfour order-entry roles redeployed into account management, which opened 71 new trade accounts
In their words
Clients on this work
Organic back to level in 5 weeks
“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”
VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referralFAQ
Migrate to Shopify in Atlanta — your questions
The URL inventory. Every indexed URL gets pulled from Search Console, Ahrefs and your server logs, then mapped one to one, and anything without a target gets a decision rather than a homepage redirect. Expect a two-to-four week dip while Google recrawls, then recovery. Brands that lose rankings permanently are the ones that skipped this step.
No, but it decides the architecture. The first question is which system owns which record — inventory, pricing, customer, order. Once that is settled we integrate through a documented middleware layer with retry logic and a daily reconciliation report, so a silent sync failure cannot run for a week unnoticed.
Ten to sixteen weeks for a mid-market catalogue. Magento 2 with heavy customisation, B2B pricing or an ERP dependency runs sixteen to twenty-four. Catalogue cleanup drives the timeline far more than the theme build does, and most brands cut 15-30% of their SKU count in that phase without losing anything.
Customer records and order history migrate as historical data with line items and fulfilment status intact. Password hashes cannot transfer between platforms, so buyers set a new password on first login. We run a pre-launch email sequence to your accounts so it lands as expected rather than as a support surge.
Not if the redirect work is done properly. We map every indexed URL one-to-one before cutover and monitor index coverage daily for sixty days after. Expect a two to four week dip while Google recrawls, then recovery. Brands that skip the URL inventory are the ones that lose rankings permanently.
Order history, yes, imported as historical records with line items, fulfilment status and notes intact. Password hashes cannot transfer between platforms for security reasons, so customers set a new password on first login. We handle that with a pre-launch email sequence so it lands as expected.
Subscription contracts migrate to Recharge or Shopify Subscriptions with billing dates, cadence and discounts preserved. We time the cutover between billing cycles and run a reconciliation on the first post-launch charge run. Churn in the first cycle is the metric we watch hardest.
Next step
Migrate to Shopify for your Atlanta brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.