App Stack Audit & Management
Every app scored on cost, script weight, overlap and actual usage. We remove what is redundant and own the relationship with what stays.
Charlotte, NC
Shopify Apps & Ongoing Growth Support in Charlotte, NC
A named developer and strategist keeping a Charlotte store clean, fast and improving, so the answer in eighteen months is not another rebuild.
Delivered remotely for brands across Charlotte and North Carolina.
Scale · Charlotte
Why Charlotte brands come to us for this
- App stack audited for cost and page weight, with fitment, filter and freight tools consolidated where one can do three jobs
- Application and model-year data loaded and validated on a schedule, ahead of the aftermarket announcement cycle
- Custom apps and Shopify Functions built where two years of subscriptions would cost more than owning the code
- Pre-event readiness checks before High Point Market, race weekends and release drops, rather than firefighting during them
- Wholesale price lists, terms and company records reviewed each programme cycle so the store matches what your rep agreed
Stores decay in a predictable way. A fitment search app gets installed, then a second one for filtering, then a bundle app, then a review app that loads its own script, then a freight calculator, then an upsell widget. Each one adds a subscription and a payload, three different freelancers touch the theme, speed drifts down over two years, and the eventual conclusion is that the site needs rebuilding — eighteen months after the last rebuild. A retainer is the thing that interrupts that cycle.
In Charlotte the maintenance load is heavier than average because the catalogues are heavier than average. Application data has to be updated as new model years land and part numbers supersede. Fabric grades and colourways change with the season. Freight rules change when a carrier changes surcharges. Wholesale price lists move when a programme renews. That is not project work, it is operational work, and it is what quietly determines whether the store is still accurate a year after launch.
We also build rather than buy where the arithmetic favours it. A custom fitment lookup, a Shopify Function for dealer-tier pricing, an internal tool that lets a counter employee add an application with an import, a small app that syncs backorder dates from the ERP into the product page — these are often cheaper over two years than the subscriptions they replace, and they do not put another vendor's script on every page. You get a named developer and strategist, a prioritised backlog worked every sprint, and a monthly report that shows the store in better shape each quarter than the one before.
Local context
The work follows the model year, the season and the programme calendar
Ongoing support in this metro is scheduled around events that repeat. New model years and new platform releases mean a batch of application data to load and validate, ideally before the aftermarket announcement cycle into PRI in December rather than after the orders start arriving. High Point Market in April and October means catalogue, imagery and lead-time updates going live in the fortnight before, when nothing may break. Race weekends at Charlotte Motor Speedway and the AutoFair swap meets produce short, sharp traffic spikes that need the store checked for speed and stock accuracy beforehand rather than diagnosed afterwards. Wholesale programme renewals mean price lists, terms and company records reviewed rather than left drifting from what the rep agreed. We plan the sprint calendar against yours, and we hold capacity back for the weeks where a mistake is expensive. Being in Albuquerque on Mountain Time is a practical advantage here: our afternoon covers your whole working day, and our morning is available for deploys before Charlotte is fully awake.
Scope
What Apps & Support includes
The same standard of work we run for every client — applied to a Charlotte brand’s realities.
Full service detailCustom App & Function Development
Private apps, Shopify Functions and admin extensions built when a subscription stack is more expensive or slower than owning the code.
Theme Maintenance & Speed
Quarterly Core Web Vitals review, dead-code removal, dependency updates and regression testing against Shopify's platform releases.
Priority Bug Support
Named Slack channel with defined response times: two business hours for revenue-blocking issues, one business day for everything else.
Monthly Optimisation Workstream
A ranked backlog of improvements, features and experiments, with an agreed sprint capacity so a fixed number of items ship every month.
Quarterly Roadmap Review
A session on what shipped, what it moved, and what the next quarter should target. Priorities get reset against your commercial plan, not a fixed contract scope.
Scoped and quoted for your Charlotte store
We do not work off a rate card. Every Charlotte engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Store Health Check
App stack, theme code, speed, integrations and open bug list documented in the first two weeks. You get the findings whether you continue or not.
Stabilise
Redundant apps removed, urgent bugs cleared, monitoring and staging environments set up. Usually pays for a chunk of the first quarter in cancelled subscriptions.
Backlog & Cadence
A shared, ranked backlog and a fixed sprint rhythm. You always know what is in flight, what is next, and what capacity is left.
Ship Monthly
Two-week sprints with a demo and changelog at the end of each. Work is visible in your own board, not hidden in an agency system.
Review & Reprioritise
Monthly reporting on what shipped and what it moved, then a quarterly reset of priorities against your commercial goals.
Proof
Apps & Support results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
$1,900/mo of app spend cancelled
“First month they cancelled eleven apps we were still paying for, just under $1,900 a month, which covered more than half the retainer before they shipped a line of code. The backlog lives in our own board and we rank it together — it is not a bucket of hours that quietly evaporates. Two years in and I have never had to chase a bug fix twice. We are twenty minutes from their office and they still turn up in person for the quarterly, which I appreciated more than I expected to.”
OwnerSporting goods brand, ~$4M/yr · Albuquerque, NM
Verified client, 2025FAQ
Apps & Support in Charlotte — your questions
We set it up so your own team can, then we cover the exceptions. The routine path is a validated import template a counter or product employee runs, with error reporting that names the bad rows instead of failing silently. Where a new platform needs a structural change — a new attribute, a new application family — that comes to us as backlog work, and we schedule it ahead of the season rather than during it.
The number matters less than what each one costs you in page weight and overlap. We audit for duplicated function first — two search tools, two review widgets, a bundle app doing what a Function could do server-side — then for scripts loading on templates that do not need them. On large Charlotte catalogues the usual outcome is removing several subscriptions and replacing one of them with a small piece of owned code.
Yes, and most of ours started that way. The first sprint is an audit: theme condition, app stack, speed baseline, data integrity and whatever previous developers left undocumented. You get an honest read on whether it is worth maintaining or worth replacing, and we will say replace only when the evidence supports it — inheriting a decent build and improving it is usually the better commercial answer.
We agree the definition of critical up front — checkout failing, catalogue down, pricing wrong — and those get a defined response path rather than joining the queue. Around known high-traffic dates we do pre-event checks and hold capacity, which prevents most of it. Being two hours behind you means our team is still working late in your evening, which is when release-night problems usually surface.
A named developer and strategist, an agreed sprint capacity, priority bug support, app stack management and monthly reporting. Capacity is set in hours per month and rolls over one month if unused. Anything outside scope gets quoted separately before work starts.
Three months, then rolling with thirty days' notice. The three months exists because the first month is mostly stabilisation and you would not see the benefit of the arrangement inside a shorter window. We do not do twelve-month lock-ins.
When the subscription cost exceeds roughly $500 a month, when the app injects scripts that hurt Core Web Vitals, or when you need logic no vendor offers. Below that threshold, buying is almost always the right answer and we will say so.
Next step
Apps & Support for your Charlotte brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.