App Stack Audit & Management
Every app scored on cost, script weight, overlap and actual usage. We remove what is redundant and own the relationship with what stays.
Tampa, FL
Shopify Apps & Ongoing Growth Support in Tampa, FL
A named Shopify developer and strategist on a sprint cadence, on Eastern hours, with a plan already written for the week a storm arrives.
Delivered remotely for brands across Tampa and Florida.
Scale · Tampa
Why Tampa brands come to us for this
- App stack audited and owned, with redundant subscriptions cancelled and script weight removed from the critical path
- Custom apps and Shopify Functions built where a plugin stack costs more in fees and page weight than owning the code
- A written, rehearsed storm runbook covering banners, flows, campaigns, lead times and the clean reversal afterwards
- Fitment data maintained as new model years arrive, and discontinued parts redirected rather than deleted
- Freight tables and delivery promises reviewed as carrier rules and surcharges change through the year
Bay-area stores accumulate apps faster than most, because every operational problem here has a plugin that half-solves it. A shipping rate app for oversize items, a parts-finder app, a backorder notifier, a second reviews app someone installed in 2021, a bundle app doing what a Function should do. Each one adds a monthly fee and a script, page weight creeps up, and the store that felt fast at launch is a second slower two years later with nobody accountable for it.
The retainer exists so that stops. We audit and own the app stack, score every install on cost, script weight, overlap and actual usage, and replace the ones that a private app or a Shopify Function does better and cheaper. The first stabilisation pass on a store like this usually cancels a meaningful stack of redundant subscriptions and takes weight off the critical rendering path at the same time.
Then there is a ranked backlog and a fixed sprint capacity: fitment data maintained as new model years land, freight tables updated as carrier rules change, seasonal merchandising switched over, and the improvements that never make it out of a founder's notes because there is nobody to do them. Named developer, named strategist, monthly report on what shipped and what it moved.
Local context
Somebody has to own the store in the week the storm arrives
The support relationship that matters in Tampa Bay is the one that already knows what to do at six in the morning when a track shifts west. Our Bay-area retainers carry a written storm runbook: who enables the shipping banner, which flows pause, which campaigns pause and for which geographies, what the product pages say about lead times, and how the whole thing gets reversed cleanly afterwards. It is rehearsed before June and reviewed each year, so nobody is reading documentation for the first time under pressure. Between storms the same cadence does the unglamorous maintenance this market needs — new model years added to the fitment data, discontinued parts redirected rather than deleted, freight tables checked against current carrier rules, and seasonal merchandising switched between the boating and winter-resident mixes. We work Eastern hours for Florida clients from our office in Albuquerque, which puts us at a desk before your morning starts.
Scope
What Apps & Support includes
The same standard of work we run for every client — applied to a Tampa brand’s realities.
Full service detailCustom App & Function Development
Private apps, Shopify Functions and admin extensions built when a subscription stack is more expensive or slower than owning the code.
Theme Maintenance & Speed
Quarterly Core Web Vitals review, dead-code removal, dependency updates and regression testing against Shopify's platform releases.
Priority Bug Support
Named Slack channel with defined response times: two business hours for revenue-blocking issues, one business day for everything else.
Monthly Optimisation Workstream
A ranked backlog of improvements, features and experiments, with an agreed sprint capacity so a fixed number of items ship every month.
Quarterly Roadmap Review
A session on what shipped, what it moved, and what the next quarter should target. Priorities get reset against your commercial plan, not a fixed contract scope.
Scoped and quoted for your Tampa store
We do not work off a rate card. Every Tampa engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Store Health Check
App stack, theme code, speed, integrations and open bug list documented in the first two weeks. You get the findings whether you continue or not.
Stabilise
Redundant apps removed, urgent bugs cleared, monitoring and staging environments set up. Usually pays for a chunk of the first quarter in cancelled subscriptions.
Backlog & Cadence
A shared, ranked backlog and a fixed sprint rhythm. You always know what is in flight, what is next, and what capacity is left.
Ship Monthly
Two-week sprints with a demo and changelog at the end of each. Work is visible in your own board, not hidden in an agency system.
Review & Reprioritise
Monthly reporting on what shipped and what it moved, then a quarterly reset of priorities against your commercial goals.
Proof
Apps & Support results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Outdoor & Sports Gear
~$7M/yr, 480 SKUs, US + EU via Shopify Markets · Shopify Plus (Shopify Markets, 3 regions)
Paid social carried 81% of revenue and CAC had climbed 44% in eighteen months. Organic sat at 2,100 sessions a month against category competitors doing ten times that, and the EU storefront duplicated the US catalogue with no hreflang at all. The named constraint: three national retailers own the head terms with link profiles this brand could not match in a year, so the plan had to win on query depth instead of authority.
+186%organic sessions2,100 to 6,000/mo, branded queries excluded
+21%conversion rate on organic traffic1.9% to 2.3% after the collection and PDP work landed
$61 → $45blended CACorganic share of revenue went from 8% to 24%
+38%revenue year over yearwith paid media spend down 12%
In their words
Clients on this work
$1,900/mo of app spend cancelled
“First month they cancelled eleven apps we were still paying for, just under $1,900 a month, which covered more than half the retainer before they shipped a line of code. The backlog lives in our own board and we rank it together — it is not a bucket of hours that quietly evaporates. Two years in and I have never had to chase a bug fix twice. We are twenty minutes from their office and they still turn up in person for the quarterly, which I appreciated more than I expected to.”
OwnerSporting goods brand, ~$4M/yr · Albuquerque, NM
Verified client, 2025FAQ
Apps & Support in Tampa — your questions
Named owners and a sequence: who flips the shipping banner and what it says, which Klaviyo flows pause, which campaigns pause and for which geographies, how delivery estimates change, what happens to in-flight freight orders, and the reversal steps. It is a document your team can execute without us, and we rehearse it before hurricane season rather than writing it during one.
That is a common arrangement. We hold the store knowledge and the runbook, work in your repo and your board, and step in for the days when local staff are dealing with their own homes. Continuity is the point — an agency in another state is genuinely useful when the county your team lives in is under a warning.
By comparing the ongoing subscription against the build cost and the performance penalty. If an app injects scripts that hurt Core Web Vitals, duplicates something another app already does, or charges more than the logic is worth, a Function or private app usually wins. Below that line, buying is the right answer and we will tell you so rather than manufacture work.
It goes into the sprint backlog as recurring work. New model years, superseded part numbers and discontinued items arrive continuously in this category, and a fitment system that is not maintained becomes wrong within a season — which is worse than not having one, because customers order confidently and return angrily.
A named developer and strategist, an agreed sprint capacity, priority bug support, app stack management and monthly reporting. Capacity is set in hours per month and rolls over one month if unused. Anything outside scope gets quoted separately before work starts.
Three months, then rolling with thirty days' notice. The three months exists because the first month is mostly stabilisation and you would not see the benefit of the arrangement inside a shorter window. We do not do twelve-month lock-ins.
When the subscription cost exceeds roughly $500 a month, when the app injects scripts that hurt Core Web Vitals, or when you need logic no vendor offers. Below that threshold, buying is almost always the right answer and we will say so.
Next step
Apps & Support for your Tampa brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.