Migration Audit & Data Map
Field-by-field mapping of products, variants, customers, orders, blogs and metafields from source to Shopify, with a documented plan for everything that has no equivalent.
Riverside, CA
Replatforming & Migration to Shopify in Riverside, CA
Moving an Inland Empire distributor or parts catalogue onto Shopify without losing part-number rankings, account history or the integrations your warehouse runs on.
Delivered remotely for brands across Riverside and California.
Build · Riverside
Why Riverside brands come to us for this
- Field-level mapping of fitment data, freight class and compliance attributes into a Shopify metafield schema
- Deduplication across overlapping supplier feeds, which is where most distributor catalogues carry hidden bloat
- Redirect map covering part-number and year-make-model pages, each with a decision rather than a homepage fallback
- Wholesale account structures, contract pricing and order history carried across into Shopify B2B company profiles
- Cutover scheduled around inbound container volume and seasonal account orders, not around a fixed launch date
The systems we replace out here have a particular shape. A Magento build that was current a decade ago and has not been safely upgradeable for years. A storefront module bolted onto the ERP by a consultant who has since retired. A BigCommerce store bought in a hurry when the wholesale side needed something fast. In each case the site is not really the problem; the problem is that the business has grown a warehouse operation and a wholesale book around a platform that fights both of them.
Migrating that safely means treating the catalogue as the main event. Distributor catalogues accumulate duplicates from overlapping supplier feeds, variants that should be products, products that should be variants, images named by whoever uploaded them, and attribute fields that mean three different things depending on which brand the SKU came from. We map every field to its Shopify home, resolve what has no equivalent, and rebuild the structure so fitment data, freight class and compliance fields land where the theme and the shopping feed can both read them.
Then URLs. Parts businesses rank on part numbers and on year-make-model pages, and those long-tail pages are often the entire organic revenue base. Every indexed URL comes out of Search Console, a crawl and server logs, then gets mapped one to one. Where the old platform generated a page per vehicle application, we decide deliberately whether the new architecture recreates it, consolidates it or retires it — with the traffic and revenue attached to each choice. Nothing gets pointed at the homepage because we ran out of time.
Local context
Cut over when the warehouse is quiet, not when the calendar says so
A replatform in this region is a warehouse event as much as a website event. Order flow into the pick line changes, packing slips change, the 3PL connector changes, and your team learns a new admin while trucks still need to leave. So we plan the cutover around the physical business: not during the pre-holiday peak when imported inventory is landing and outbound volume is highest, not the week a major account places its seasonal order, and not the day before a long weekend when nobody is on site to catch a stuck queue. For the automotive and off-road side that usually means avoiding the autumn and winter build-up into desert season; for furniture and home it means staying clear of the run into Q4. We rehearse the migration into staging at least twice with a delta report on record counts, prices, inventory and account tags, reconnect every integration in staging against real test orders, and keep the old system readable for reconciliation for a defined period after launch.
Scope
What Migrate to Shopify includes
The same standard of work we run for every client — applied to a Riverside brand’s realities.
Full service detailFull URL Inventory & Redirect Map
Every indexed URL pulled from Search Console, Ahrefs and server logs, then mapped one-to-one. Anything without a target gets a decision, not a homepage redirect.
Catalogue Cleanup
Deduplication, variant restructuring, image renaming and metafield normalisation. Most brands cut 15-30% of their SKU count in this step and lose nothing.
Dry-Run Migrations
At least two full rehearsals into a staging store with an automated delta report on record counts, prices, inventory and customer tags before anyone approves the real one.
Integration Rebuild
ERP, 3PL, ESP, reviews, loyalty, subscriptions and tax reconnected and tested against real orders in staging. Nothing gets reconnected on launch night.
Post-Launch SEO Watch
Sixty days of daily crawl monitoring, index coverage tracking and 404 alerting, with a weekly report comparing organic sessions and revenue against the pre-migration baseline.
Scoped and quoted for your Riverside store
We do not work off a rate card. Every Riverside engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Feasibility
We inventory your data, integrations, custom logic and organic footprint, then quantify the risk in each. You get a fixed scope and a timeline before committing.
Data Mapping & Cleanup
Source-to-target mapping for every field, plus catalogue hygiene work. This is the least glamorous phase and the one that decides whether the project succeeds.
Build & Rehearse
Theme build runs in parallel with repeated dry-run migrations. Each rehearsal produces a delta report and a shorter list of exceptions than the last.
Cutover
A rehearsed runbook with named owners, timed steps, a freeze window and a documented rollback. Executed at your lowest-traffic hour, not on a Friday.
Stabilise & Monitor
Sixty days of crawl monitoring, redirect verification and revenue comparison. We stay until organic is at or above where it started.
Proof
Migrate to Shopify results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
B2B Wholesale (Janitorial & Packaging Supply)
~$18M/yr wholesale, 6,400 SKUs, 900 trade accounts, US · Shopify Plus with B2B on Shopify (migrated from a custom .NET portal)
Ninety-one percent of orders arrived by phone, email or fax and were rekeyed into the ERP by four full-time staff. Order-entry errors ran at 3.8%, and every one of them meant a redelivery and a credit note. The named constraint: 900 accounts on 47 negotiated price lists with net-30 and net-60 terms. No account could ever see another's pricing, and nothing could break during the fiscal year-end freeze.
+4.1%average order valuemodest on purpose. Trade buyers order what they need, so AOV was never the target
9% → 63%of orders placed self-servewithin 10 months of launch
3.8% → 0.4%order-entry error rateroughly $240k/yr of redelivery and credit-note cost removed
+$620kannual gross profit impactfour order-entry roles redeployed into account management, which opened 71 new trade accounts
In their words
Clients on this work
Organic back to level in 5 weeks
“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”
VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referralFAQ
Migrate to Shopify in Riverside — your questions
By treating part-number pages as first-class URLs in the redirect map rather than collateral. We pull the full indexed set from Search Console, a crawl and server logs, rank it by sessions and revenue, and map each one individually. Where the new architecture consolidates several thin application pages into one better page, that is a deliberate call with the traffic attached, and we monitor those specific URLs daily for the first two months after launch.
Pricing, yes. Company profiles, contract price lists, quantity rules and payment terms all move into Shopify B2B, and historical orders can come across for reference so buyers can reorder from what they bought before. Open balances and credit control normally stay in your accounting or ERP system, which is where they belong. We map the boundary between what Shopify owns and what finance owns before migration rather than after.
It is different rather than harder. There is usually no clean export, so we work from the database schema and the ERP item master instead of a platform export tool, and the first job is establishing which fields the business actually relies on versus which ones no one has updated since 2016. That audit typically shrinks the migration considerably. It also tends to reveal that the ERP, not the old website, is where several data problems originate.
It gets rebuilt and tested in staging before cutover, never reconnected on launch night. LTL rating depends on dimensional data, freight class and accessorial rules living correctly on the product, so migration is the right moment to fix records that have been guessed at for years. We run real quotes in staging against a sample of heavy SKUs and compare them to what your current system returns, then reconcile any differences before anyone approves the switch.
Not if the redirect work is done properly. We map every indexed URL one-to-one before cutover and monitor index coverage daily for sixty days after. Expect a two to four week dip while Google recrawls, then recovery. Brands that skip the URL inventory are the ones that lose rankings permanently.
Ten to sixteen weeks for a mid-market catalogue. Magento 2 with heavy customisation, B2B pricing or an ERP dependency runs sixteen to twenty-four. The catalogue cleanup phase drives the timeline far more than the theme build does.
Order history, yes, imported as historical records with line items, fulfilment status and notes intact. Password hashes cannot transfer between platforms for security reasons, so customers set a new password on first login. We handle that with a pre-launch email sequence so it lands as expected.
Next step
Migrate to Shopify for your Riverside brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.