Migration Audit & Data Map
Field-by-field mapping of products, variants, customers, orders, blogs and metafields from source to Shopify, with a documented plan for everything that has no equivalent.
Phoenix, AZ
Replatforming & Migration to Shopify in Phoenix
Magento, WooCommerce or BigCommerce to Shopify — with your catalogue, dealer pricing, order history and every ranking URL intact.
Delivered remotely for brands across Phoenix and Arizona.
Build · Phoenix
Why Phoenix brands come to us for this
- One-to-one redirect map for every indexed URL, including the fitment and spec pages parts catalogues bury
- 3PL, ERP and inventory integrations rebuilt and tested in staging, never reconnected on launch night
- Dealer and distributor price lists migrated into Shopify B2B instead of back into a spreadsheet
- Cutover scheduled around your warehouse shift, not a generic low-traffic template
- Seasonal sequencing — we do not move a pool or hydration catalogue into the Phoenix summer
Phoenix has an unusually high concentration of stores that were built once, years ago, by a developer who has since moved on. Distribution businesses along the I-10 corridor running Magento 1 that nobody will patch. Family-run parts and equipment suppliers on a WooCommerce install with forty plugins. Legacy retail out of Mesa and Glendale on BigCommerce with a catalogue nobody has audited since 2019.
The risk in moving those is never the theme. It is the data and the URLs. A parts catalogue carries duplicate SKUs, orphaned fitment tables and metafields that exist only in a developer's head, and a fifteen-year-old site carries thousands of indexed URLs that quietly 404 six weeks after launch while organic revenue slides.
We plan migration backwards from the integrations, because for most Phoenix sellers the storefront is the simplest component in the system. The 3PL connection, inventory by location, carrier rate logic and order routing all have to be rebuilt and proven before a single order flows — an oversell on day two costs more trust than a slow theme ever will. The search work runs alongside it, with every indexed URL accounted for and assigned a destination before DNS moves, and fitment data gets particular attention because year-make-model lookups depend on structured attributes that rarely survive an export intact. At least two full rehearsals, then cutover at your genuine low-traffic hour, which for a Southwest seller shipping into California is rarely when a generic runbook says it is.
Local context
Migrating without breaking the warehouse
The complication specific to Phoenix brands is that the storefront is rarely the only system in the room. There is usually a 3PL in the West Valley, sometimes a second location, an ERP or an inventory tool that predates the website, and a set of dealer price lists that live somewhere unofficial. Cut over carelessly and the store is fine while fulfilment silently stops — orders queue, tracking never writes back, and the first person to notice is a customer. So we rebuild and test every integration against real orders in staging before launch night, and we sequence the cutover around your pick-and-pack schedule rather than around a calendar. Seasonal timing matters too: nobody in this metro should be replatforming a pool, patio or hydration catalogue in May.
Scope
What Migrate to Shopify includes
The same standard of work we run for every client — applied to a Phoenix brand’s realities.
Full service detailFull URL Inventory & Redirect Map
Every indexed URL pulled from Search Console, Ahrefs and server logs, then mapped one-to-one. Anything without a target gets a decision, not a homepage redirect.
Catalogue Cleanup
Deduplication, variant restructuring, image renaming and metafield normalisation. Most brands cut 15-30% of their SKU count in this step and lose nothing.
Dry-Run Migrations
At least two full rehearsals into a staging store with an automated delta report on record counts, prices, inventory and customer tags before anyone approves the real one.
Integration Rebuild
ERP, 3PL, ESP, reviews, loyalty, subscriptions and tax reconnected and tested against real orders in staging. Nothing gets reconnected on launch night.
Post-Launch SEO Watch
Sixty days of daily crawl monitoring, index coverage tracking and 404 alerting, with a weekly report comparing organic sessions and revenue against the pre-migration baseline.
Scoped and quoted for your Phoenix store
We do not work off a rate card. Every Phoenix engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Feasibility
We inventory your data, integrations, custom logic and organic footprint, then quantify the risk in each. You get a fixed scope and a timeline before committing.
Data Mapping & Cleanup
Source-to-target mapping for every field, plus catalogue hygiene work. This is the least glamorous phase and the one that decides whether the project succeeds.
Build & Rehearse
Theme build runs in parallel with repeated dry-run migrations. Each rehearsal produces a delta report and a shorter list of exceptions than the last.
Cutover
A rehearsed runbook with named owners, timed steps, a freeze window and a documented rollback. Executed at your lowest-traffic hour, not on a Friday.
Stabilise & Monitor
Sixty days of crawl monitoring, redirect verification and revenue comparison. We stay until organic is at or above where it started.
Proof
Migrate to Shopify results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
B2B Wholesale (Janitorial & Packaging Supply)
~$18M/yr wholesale, 6,400 SKUs, 900 trade accounts, US · Shopify Plus with B2B on Shopify (migrated from a custom .NET portal)
Ninety-one percent of orders arrived by phone, email or fax and were rekeyed into the ERP by four full-time staff. Order-entry errors ran at 3.8%, and every one of them meant a redelivery and a credit note. The named constraint: 900 accounts on 47 negotiated price lists with net-30 and net-60 terms. No account could ever see another's pricing, and nothing could break during the fiscal year-end freeze.
+4.1%average order valuemodest on purpose. Trade buyers order what they need, so AOV was never the target
9% → 63%of orders placed self-servewithin 10 months of launch
3.8% → 0.4%order-entry error rateroughly $240k/yr of redelivery and credit-note cost removed
+$620kannual gross profit impactfour order-entry roles redeployed into account management, which opened 71 new trade accounts
In their words
Clients on this work
Organic back to level in 5 weeks
“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”
VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referralFAQ
Migrate to Shopify in Phoenix — your questions
It is common and it is workable. We extract from the database rather than relying on undocumented admin behaviour, and we treat the catalogue as untrusted until a delta report says otherwise. The unknowns that actually cost time are custom pricing rules and fitment data, so we surface those in the audit before you commit to a timeline.
It depends on your category, which is the point. Pool, patio, hydration and sun-protection brands should not touch a replatform between April and August. Powersports and off-road peak with the cooler months, so their window is late spring. Snowbird-dependent retail should stay stable from October through March. We build the schedule around your season, not ours.
Yes, and usually it improves. Most brands arrive with tiered pricing spread across a spreadsheet, a discount code system and a rep's memory. We map it into Shopify B2B company profiles and price lists during the migration, so the move is also the moment wholesale finally becomes self-serve.
Ten to sixteen weeks for a mid-market catalogue. Magento 2 with heavy customisation, dealer pricing or an ERP dependency runs sixteen to twenty-four. Catalogue cleanup drives the timeline far more than theme build does, and technical Southwest catalogues — parts, equipment, spec-heavy goods — sit at the longer end of that range.
Not if the redirect work is done properly. We map every indexed URL one-to-one before cutover and monitor index coverage daily for sixty days after. Expect a two to four week dip while Google recrawls, then recovery. Brands that skip the URL inventory are the ones that lose rankings permanently.
Order history, yes, imported as historical records with line items, fulfilment status and notes intact. Password hashes cannot transfer between platforms for security reasons, so customers set a new password on first login. We handle that with a pre-launch email sequence so it lands as expected.
Subscription contracts migrate to Recharge or Shopify Subscriptions with billing dates, cadence and discounts preserved. We time the cutover between billing cycles and run a reconciliation on the first post-launch charge run. Churn in the first cycle is the metric we watch hardest.
Next step
Migrate to Shopify for your Phoenix brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.