Conversion-Led UX & Wireframes
Wireframes for home, collection, product, cart and checkout drawn from your own session recordings, site-search logs and support tickets. Not a template library.
Riverside, CA
Shopify Store Design & Development in Riverside, CA
Custom Shopify storefronts for Inland Empire businesses whose product is sitting on a rack forty minutes from the ports, not drop-shipped from someone else's warehouse.
Delivered remotely for brands across Riverside and California.
Build · Riverside
Why Riverside brands come to us for this
- Faceting, search and collection logic built to stay fast at ten thousand SKUs across multiple supplier brands
- Year-make-model and part-number lookup built as structured data, not a third-party widget dropped into the header
- Freight-eligible items flagged in the grid and on the PDP, with dimensional and class data held on the variant
- Proposition 65 warnings and CARB status rendered from metafields your merchandiser controls
- One theme serving logged-in wholesale accounts and consumers, so the warehouse maintains one catalogue
Most agency portfolios are full of brands with two hundred SKUs and one channel. The typical Riverside merchant has ten thousand SKUs across a dozen supplier brands, sells the same rack to retail accounts and to consumers, and has a warehouse crew who need the site to reflect what is actually in the building. That changes what the front end has to do. Faceting has to stay fast at catalogue scale, collection logic has to be generated from product data rather than hand-curated, and a search result, a filter and a shopping feed have to agree about the same item every time.
The second thing that shapes a build here is weight. Furniture out of Ontario and Chino, off-road bumpers out of Corona, pallets of packaging out of Hunter Business Park — a meaningful share of this region's product cannot go in a parcel. That has to be visible on the product page, not discovered at the last checkout step. We flag freight items in the grid, put dimensional and class data on the variant, show a realistic delivery expectation, and design the cart so a mixed basket of parcel and LTL goods does not confuse a first-time buyer into abandoning.
Then there is California itself, which quietly adds template work no generic theme accounts for. Proposition 65 warnings need to render per product from a metafield rather than being pasted into descriptions. Aftermarket parts need CARB status and an EO number surfaced where a California buyer will see it before ordering. Wine and beverage out of Temecula Valley need age gating and destination-state logic. We build these as structured fields on the product so your merchandiser can maintain them, instead of as prose that goes stale the first time a supplier changes a formulation.
Local context
One theme that serves a buyer with a purchase order and a buyer with a credit card
Almost every Inland Empire distributor we speak to is running two front ends: a real store for consumers and something older and uglier for the retail accounts. Building a single Shopify theme that serves both is mostly a design problem rather than a technical one. A logged-in buyer from a hardware chain needs case-pack quantities, their contract price, a reorder from history and a downloadable price list, and they need it in fewer clicks than a phone call. A consumer on the same product page needs a single unit, a photo that shows scale, and a shipping estimate. We design those as two states of the same template, keep the merchandising rules in one place, and make sure the warehouse team only maintains one catalogue. The alternative is what most of these businesses already have: two systems, two sets of product data, and someone in the office reconciling them by hand every Monday.
Scope
What Design & Build includes
The same standard of work we run for every client — applied to a Riverside brand’s realities.
Full service detailCustom Online Store 2.0 Theme
A bespoke theme in clean, commented Liquid with modular sections your team can rearrange themselves. Zero dependency on page-builder apps.
Merchandising & Navigation System
Collection architecture, filtering, badging and cross-sell rules mapped to how your catalogue actually sells. Bestsellers surface; dead stock stops eating grid space.
Speed Budget & Core Web Vitals
Image pipeline, third-party script audit and app cleanup enforced against a hard budget: LCP under 2.5s on 4G mobile, CLS under 0.1, INP under 200ms.
Catalogue & Content Load
Products, variants, metafields, collection copy and redirects loaded and QA'd in a dev store before cutover. You review a real store, not a Figma file.
Launch, Handover & Documentation
Loom walkthroughs, a written theme guide and 30 days of post-launch fixes included. Your team owns the store from day one.
Scoped and quoted for your Riverside store
We do not work off a rate card. Every Riverside engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Discovery & Data Pull
Two weeks inside your analytics, heatmaps, site search and support inbox. We leave with a ranked list of what is currently costing you revenue.
Architecture & Wireframes
Sitemap, template inventory and grey-box wireframes for every page type. Signed off before a single pixel gets designed.
Design System
Figma component library, type scale and every awkward state: empty cart, sold out, pre-order, bundle, back-in-stock, subscription upsell.
Build & QA
Liquid development in a dev store, tested on real devices and against your live app stack. Accessibility checked to WCAG 2.1 AA.
Launch & Measure
Redirect map, tracking validation, DNS cutover on a low-traffic window. Then 30 days of monitoring against the pre-launch baseline.
Proof
Design & Build results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Performance Apparel (DTC)
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
+29%sitewide conversion rate1.71% to 2.21%, five-month average
+14%average order value$84 to $96 once the threshold bar and cross-sell shipped
31% → 22%return ratenine-point drop, roughly $310k/yr in recovered margin
1.9x → 2.4xblended MERwith paid spend held flat throughout
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
AOV $58 → $79
“Full rebuild in 11 weeks, launched two days before Black Friday, which was an aggressive ask and probably a stupid one on my part. They pushed back hard on three homepage ideas I was attached to and were right about all three. AOV went from $58 to $79, mostly off the bundle builder they put on the product page.”
CEOHome fragrance brand, ~$6M/yr · Phoenix, AZ
Verified via Shopify Partner referralFAQ
Design & Build in Riverside — your questions
Yes, but the work is in the data rather than the design. Supplier feeds rarely agree on attribute naming, so before anything renders we normalise product type, brand, size and compatibility into a consistent metafield schema. Once that exists, filters, search, collection rules and your shopping feed all read from the same source and stop contradicting each other. Skip that step and you get a beautiful store where three filters return three different answers about the same part.
With a fitment table held against the product, not a plugin that hides the logic. Year, make, model, submodel and engine live as structured records so the same data can drive a selector on the collection page, a compatibility check on the product page and a garage that remembers the vehicle across sessions. It also means when a supplier sends an updated application list you reimport data rather than re-editing pages.
Mainly that the shipping conversation has to start on the product page instead of at checkout. We badge freight items in collection grids, set expectations about lift-gate, curbside and appointment delivery on the PDP, and handle mixed baskets so a customer buying one small part and one large item does not see a nonsensical total. Buyers of heavy goods abandon over surprise, not over price.
No. ConversionEX operates from a single office in Albuquerque, New Mexico, and Riverside is served remotely. Being an hour ahead on Mountain Time works in your favour on a build, because questions raised at the end of your previous day are usually answered before your warehouse opens. We travel out for kickoff or a catalogue workshop when the engagement warrants it.
Eight to twelve weeks for most brands, from kickoff to live. A single-catalogue store with clean product data lands closer to eight. Add subscriptions, B2B, or a multi-market rollout and you are looking at fourteen to eighteen. We give you a dated Gantt in week one and update it weekly.
We build on Shopify's Dawn reference theme and replace the sections we need. That gives you Shopify's own performance and accessibility baseline plus a codebase that survives platform updates. Premium themes carry code you will never use and cannot safely delete.
That is the point. Every content block is a native theme section with a schema your merchandiser can configure in the theme editor. You get a written guide and recorded walkthroughs. If you still need us for a homepage change, we built it wrong.
Next step
Design & Build for your Riverside brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.