Migration Audit & Data Map
Field-by-field mapping of products, variants, customers, orders, blogs and metafields from source to Shopify, with a documented plan for everything that has no equivalent.
San Diego, CA
Replatforming & Migration to Shopify in San Diego
WooCommerce, Magento or BigCommerce to Shopify — with your catalogue, your subscribers and every URL you have ever ranked for still intact.
Delivered remotely for brands across San Diego and California.
Build · San Diego
Why San Diego brands come to us for this
- Subscriber contracts moved with cadence and billing dates intact, cutover timed between charge runs
- Research and ingredient-explainer archives redirected one-to-one, not swept into a homepage catch-all
- Spanish-language and MXN URLs mapped properly instead of collapsed into the US storefront
- Wholesale account pricing rebuilt as Shopify B2B price lists rather than migrated as discount codes
- DNS cutover scheduled against Eastern-morning order volume, not Pacific business hours
Two things break a replatform, and San Diego brands are exposed to both unusually hard. The first is subscriptions: a supplement or coffee brand with an active subscriber base is not migrating a database, it is migrating a billing relationship, and a botched charge run in the first cycle produces churn you never fully recover. The second is content equity, because science-led brands here have often spent years publishing ingredient explainers and research summaries that quietly carry a large share of non-branded organic traffic.
We plan for both before touching the catalogue. Every indexed URL comes out of Search Console, Ahrefs and your server logs and gets a one-to-one target — including the blog archive, which is the most commonly forgotten group and usually the largest source of lost sessions. Subscription contracts migrate to Recharge or Shopify Subscriptions with cadence, billing dates and discounts preserved, and we time the cutover between billing cycles rather than through one.
Then we rehearse. At least two full dry-run migrations into a staging store with an automated delta report on record counts, prices, inventory and customer tags. DNS moves in your lowest-traffic window — which for a San Diego brand with East Coast customers means early morning Pacific, before the 6am-to-9am Eastern order wave that most local merchants underestimate.
Local context
Why San Diego migrations are usually subscription migrations
The dominant local categories — nutraceuticals, functional food and beverage, roasted coffee, science-forward skincare — are consumables, which means the majority of revenue on the day you migrate is already committed to a recurring billing schedule. That changes the risk profile entirely. A retail catalogue can absorb a rough launch week; a subscriber base cannot, because a failed renewal reads to the customer as a reason to cancel rather than a reason to retry. We reconcile the first post-launch charge run line by line and treat first-cycle churn as the headline metric, not organic sessions. The other San Diego wrinkle is Magento inherited from an earlier era of biotech-adjacent B2B selling — a lot of it is still running with custom pricing logic nobody documented, and that discovery work drives the timeline far more than the theme build does.
Scope
What Migrate to Shopify includes
The same standard of work we run for every client — applied to a San Diego brand’s realities.
Full service detailFull URL Inventory & Redirect Map
Every indexed URL pulled from Search Console, Ahrefs and server logs, then mapped one-to-one. Anything without a target gets a decision, not a homepage redirect.
Catalogue Cleanup
Deduplication, variant restructuring, image renaming and metafield normalisation. Most brands cut 15-30% of their SKU count in this step and lose nothing.
Dry-Run Migrations
At least two full rehearsals into a staging store with an automated delta report on record counts, prices, inventory and customer tags before anyone approves the real one.
Integration Rebuild
ERP, 3PL, ESP, reviews, loyalty, subscriptions and tax reconnected and tested against real orders in staging. Nothing gets reconnected on launch night.
Post-Launch SEO Watch
Sixty days of daily crawl monitoring, index coverage tracking and 404 alerting, with a weekly report comparing organic sessions and revenue against the pre-migration baseline.
Scoped and quoted for your San Diego store
We do not work off a rate card. Every San Diego engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Feasibility
We inventory your data, integrations, custom logic and organic footprint, then quantify the risk in each. You get a fixed scope and a timeline before committing.
Data Mapping & Cleanup
Source-to-target mapping for every field, plus catalogue hygiene work. This is the least glamorous phase and the one that decides whether the project succeeds.
Build & Rehearse
Theme build runs in parallel with repeated dry-run migrations. Each rehearsal produces a delta report and a shorter list of exceptions than the last.
Cutover
A rehearsed runbook with named owners, timed steps, a freeze window and a documented rollback. Executed at your lowest-traffic hour, not on a Friday.
Stabilise & Monitor
Sixty days of crawl monitoring, redirect verification and revenue comparison. We stay until organic is at or above where it started.
Proof
Migrate to Shopify results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
B2B Wholesale (Janitorial & Packaging Supply)
~$18M/yr wholesale, 6,400 SKUs, 900 trade accounts, US · Shopify Plus with B2B on Shopify (migrated from a custom .NET portal)
Ninety-one percent of orders arrived by phone, email or fax and were rekeyed into the ERP by four full-time staff. Order-entry errors ran at 3.8%, and every one of them meant a redelivery and a credit note. The named constraint: 900 accounts on 47 negotiated price lists with net-30 and net-60 terms. No account could ever see another's pricing, and nothing could break during the fiscal year-end freeze.
+4.1%average order valuemodest on purpose. Trade buyers order what they need, so AOV was never the target
9% → 63%of orders placed self-servewithin 10 months of launch
3.8% → 0.4%order-entry error rateroughly $240k/yr of redelivery and credit-note cost removed
+$620kannual gross profit impactfour order-entry roles redeployed into account management, which opened 71 new trade accounts
In their words
Clients on this work
Organic back to level in 5 weeks
“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”
VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referralFAQ
Migrate to Shopify in San Diego — your questions
Contracts migrate to Recharge or Shopify Subscriptions with billing dates, cadence, discounts and payment tokens preserved where the processor allows it. We schedule cutover between billing cycles and reconcile the first post-launch charge run against the last pre-launch one, order by order. First-cycle churn is the number we watch hardest, because for a consumable brand it is the only migration metric that touches revenue immediately.
Not if the URL inventory is done properly. Those pages are usually the most linked assets a science-led brand owns, so they get mapped first and monitored daily for sixty days after launch. Expect a two to four week recrawl dip, then recovery. Brands that lose rankings permanently are almost always the ones that never inventoried the blog.
Ten to sixteen weeks for a mid-market catalogue. Magento 2 with custom pricing logic, an active subscription programme or an ERP dependency runs sixteen to twenty-four. Catalogue cleanup drives the schedule far more than design does — most brands we migrate cut 15 to 30 percent of their SKU count in that phase and lose nothing.
We run cutover remotely from Albuquerque with a written runbook, named owners and timed steps, and we are on a live call with your team throughout. We travel to San Diego for kickoff and for the migration workshop where we map data and integrations with whoever actually knows your legacy system. That workshop is worth the flight every time.
Not if the redirect work is done properly. We map every indexed URL one-to-one before cutover and monitor index coverage daily for sixty days after. Expect a two to four week dip while Google recrawls, then recovery. Brands that skip the URL inventory are the ones that lose rankings permanently.
Ten to sixteen weeks for a mid-market catalogue. Magento 2 with heavy customisation, B2B pricing or an ERP dependency runs sixteen to twenty-four. The catalogue cleanup phase drives the timeline far more than the theme build does.
Order history, yes, imported as historical records with line items, fulfilment status and notes intact. Password hashes cannot transfer between platforms for security reasons, so customers set a new password on first login. We handle that with a pre-launch email sequence so it lands as expected.
Next step
Migrate to Shopify for your San Diego brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.