Migration Audit & Data Map
Field-by-field mapping of products, variants, customers, orders, blogs and metafields from source to Shopify, with a documented plan for everything that has no equivalent.
Los Angeles, CA
Replatforming & Migration to Shopify in Los Angeles, CA
Move your LA store onto Shopify with the catalogue, customers, order history and every ranking URL intact.
Delivered remotely for brands across Los Angeles and California.
Build · Los Angeles
Why Los Angeles brands come to us for this
- Every indexed URL — including lookbook and press-driven editorial pages — mapped one-to-one before DNS
- Cutover window chosen against your drop and campaign calendar, not a generic quiet Tuesday
- Catalogue cleanup across years of seasonal colourways and duplicate SKUs
- Two or more rehearsed dry runs with a delta report before the live migration
- 3PL, returns portal and reviews reconnected in staging, never on launch night
There is a specific kind of LA store we get called about: a custom build commissioned four or five years ago from a Culver City or Santa Monica studio, WordPress or Magento underneath, beautiful in the portfolio shot, and now a site where nobody left on the team knows how to add a size. Hosting bills climb, plugin conflicts break checkout at inconvenient hours, and the developer who wrote it has moved on to something else entirely.
Migration is not a design project that happens to move data — it is the reverse. The asset at risk is the link equity an LA brand has spent years accumulating without noticing: collab pages, lookbook archives, press hits, artist and capsule microsites, all of them carrying real authority and none of them on anybody's migration checklist. We rebuild that footprint from search data and server logs, give every URL a decided destination before anything touches DNS, and treat the editorial archive as a first-class part of the catalogue rather than a folder to be deleted. It is the single largest source of lost organic revenue in a replatform, and it is entirely avoidable.
The catalogue side is usually messier than anyone admits. Years of seasonal colourways, discontinued styles and duplicate SKUs created because two people loaded the same product. Most brands we migrate lose fifteen to thirty percent of their SKU count in cleanup and lose nothing that was selling. We rehearse the whole thing at least twice into a staging store with an automated delta report before the real run.
Local context
Cutover around a drop calendar, not a fiscal quarter
In most cities you plan a migration around a quiet retail week. In Los Angeles you plan it around content. A cutover the night before a creator activation, a festival-season launch or a tour announcement is how a technically clean migration still becomes a bad month. We map your release calendar first, then pick a window, then work backwards. There is also a West Coast timing detail worth stating plainly: your low-traffic hour is not the East Coast's. Traffic to an LA brand typically holds late Pacific evening because half the country is already asleep and the other half is still browsing, so we run cutovers in the early Pacific morning with the 3PL in El Segundo or the Inland Empire briefed on the fulfilment freeze.
Scope
What Migrate to Shopify includes
The same standard of work we run for every client — applied to a Los Angeles brand’s realities.
Full service detailFull URL Inventory & Redirect Map
Every indexed URL pulled from Search Console, Ahrefs and server logs, then mapped one-to-one. Anything without a target gets a decision, not a homepage redirect.
Catalogue Cleanup
Deduplication, variant restructuring, image renaming and metafield normalisation. Most brands cut 15-30% of their SKU count in this step and lose nothing.
Dry-Run Migrations
At least two full rehearsals into a staging store with an automated delta report on record counts, prices, inventory and customer tags before anyone approves the real one.
Integration Rebuild
ERP, 3PL, ESP, reviews, loyalty, subscriptions and tax reconnected and tested against real orders in staging. Nothing gets reconnected on launch night.
Post-Launch SEO Watch
Sixty days of daily crawl monitoring, index coverage tracking and 404 alerting, with a weekly report comparing organic sessions and revenue against the pre-migration baseline.
Scoped and quoted for your Los Angeles store
We do not work off a rate card. Every Los Angeles engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Feasibility
We inventory your data, integrations, custom logic and organic footprint, then quantify the risk in each. You get a fixed scope and a timeline before committing.
Data Mapping & Cleanup
Source-to-target mapping for every field, plus catalogue hygiene work. This is the least glamorous phase and the one that decides whether the project succeeds.
Build & Rehearse
Theme build runs in parallel with repeated dry-run migrations. Each rehearsal produces a delta report and a shorter list of exceptions than the last.
Cutover
A rehearsed runbook with named owners, timed steps, a freeze window and a documented rollback. Executed at your lowest-traffic hour, not on a Friday.
Stabilise & Monitor
Sixty days of crawl monitoring, redirect verification and revenue comparison. We stay until organic is at or above where it started.
Proof
Migrate to Shopify results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
B2B Wholesale (Janitorial & Packaging Supply)
~$18M/yr wholesale, 6,400 SKUs, 900 trade accounts, US · Shopify Plus with B2B on Shopify (migrated from a custom .NET portal)
Ninety-one percent of orders arrived by phone, email or fax and were rekeyed into the ERP by four full-time staff. Order-entry errors ran at 3.8%, and every one of them meant a redelivery and a credit note. The named constraint: 900 accounts on 47 negotiated price lists with net-30 and net-60 terms. No account could ever see another's pricing, and nothing could break during the fiscal year-end freeze.
+4.1%average order valuemodest on purpose. Trade buyers order what they need, so AOV was never the target
9% → 63%of orders placed self-servewithin 10 months of launch
3.8% → 0.4%order-entry error rateroughly $240k/yr of redelivery and credit-note cost removed
+$620kannual gross profit impactfour order-entry roles redeployed into account management, which opened 71 new trade accounts
In their words
Clients on this work
Organic back to level in 5 weeks
“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”
VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referralFAQ
Migrate to Shopify in Los Angeles — your questions
With an audit of what exists rather than a rebuild pitch. We inventory the data, the integrations, the custom logic nobody documented and the organic footprint, then quantify the risk in each. That audit is a fixed fee and it credits against the project if you go ahead, so you get a real scope and number before committing.
Not if the URL inventory is done properly. LA brands accumulate a lot of link equity on lookbook, collab and press pages, and those are the URLs most commonly dropped in a migration. Every one gets a mapped target or an explicit decision. Expect a two to four week recrawl dip, then recovery; we monitor coverage daily for sixty days.
Away from anything with a marketing date attached, and in the early Pacific morning rather than late evening. LA store traffic tends to run late in the Pacific day, so the genuinely quiet window is earlier than most teams assume. We publish a runbook with timed steps, named owners and a documented rollback.
Subscription contracts move to Recharge or Shopify Subscriptions with billing dates, cadence and discounts preserved, timed between billing cycles, with reconciliation on the first post-launch charge run. Loyalty balances migrate where the platform supports export. Password hashes cannot transfer between platforms, so we run a pre-launch email sequence explaining the one-time reset.
Not if the redirect work is done properly. We map every indexed URL one-to-one before cutover and monitor index coverage daily for sixty days after. Expect a two to four week dip while Google recrawls, then recovery. Brands that skip the URL inventory are the ones that lose rankings permanently.
Ten to sixteen weeks for a mid-market catalogue. Magento 2 with heavy customisation, B2B pricing or an ERP dependency runs sixteen to twenty-four. The catalogue cleanup phase drives the timeline far more than the theme build does.
Order history, yes, imported as historical records with line items, fulfilment status and notes intact. Password hashes cannot transfer between platforms for security reasons, so customers set a new password on first login. We handle that with a pre-launch email sequence so it lands as expected.
Next step
Migrate to Shopify for your Los Angeles brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.