Migration Audit & Data Map
Field-by-field mapping of products, variants, customers, orders, blogs and metafields from source to Shopify, with a documented plan for everything that has no equivalent.
Las Vegas, NV
Replatforming & Migration to Shopify in Las Vegas, NV
Moving a supplier catalogue off legacy software without losing the account pricing, the order history or the rankings that took you a decade to build.
Delivered remotely for brands across Las Vegas and Nevada.
Build · Las Vegas
Why Las Vegas brands come to us for this
- Legacy customer groups and negotiated pricing mapped into Shopify company accounts and price lists, account by account
- Catalogue cleanup before the move: discontinued distributor SKUs retired rather than migrated and inherited
- Full URL inventory for long-standing supplier category pages, redirected one-to-one instead of collapsed to the homepage
- Cutover scheduled outside CES, SHOT Show, MAGIC and World of Concrete weeks, and outside the overnight ordering window
- Order history preserved so a procurement buyer's reorder list survives the platform change intact
The stores that most need replatforming in this city are rarely the pretty ones. They are the distributor sites built around 2011 on Magento 1 or a Volusion-era cart, running eleven thousand SKUs of foodservice, janitorial or uniform product, with customer-specific pricing stored in a table nobody has documented and a rep who knows which accounts get which discount because he set them up himself. That knowledge is the migration risk, not the product images.
So the first phase is not data export, it is interrogation. Which accounts have negotiated pricing and where does it actually live. What does a legacy customer group mean in practice. Which of the eleven thousand SKUs sold anything in the last eighteen months, and which are discontinued items nobody has dared delete. Most catalogues at this vintage shed a serious share of their SKU count with no revenue impact at all, and doing that cleanup before the move is far cheaper than dragging it across and living with it.
Then the part everyone worries about, correctly: URLs. A supplier site that has ranked for a decade on category pages like commercial glassware or restaurant linens has equity that will not come back if you redirect it to the homepage. We pull the full indexed inventory from Search Console, Ahrefs and server logs, map every URL that has ever earned a click or a link to a real destination, and make an explicit decision — not a default — about the ones that have no equivalent.
Local context
The cutover window is set by the show floor and the overnight shift
Two local realities constrain when a Las Vegas store can safely change platforms. The first is the convention calendar: cutting over in the weeks around CES, SHOT Show, MAGIC or World of Concrete means doing surgery while your highest-intent buyers of the year are typing your URL into a phone. The second is that this city does not have a quiet overnight. A conventional migration plan assumes a two-in-the-morning maintenance window with negligible traffic; a hospitality supplier here has overnight kitchen and housekeeping teams placing genuine orders at that hour, and a 3PL in North Las Vegas picking against Pacific-time cutoffs for next-day ground into Southern California. We schedule DNS and freeze points around both, and we run the dry runs far enough ahead that the real cutover is a rehearsed sequence rather than a long night of improvisation.
Scope
What Migrate to Shopify includes
The same standard of work we run for every client — applied to a Las Vegas brand’s realities.
Full service detailFull URL Inventory & Redirect Map
Every indexed URL pulled from Search Console, Ahrefs and server logs, then mapped one-to-one. Anything without a target gets a decision, not a homepage redirect.
Catalogue Cleanup
Deduplication, variant restructuring, image renaming and metafield normalisation. Most brands cut 15-30% of their SKU count in this step and lose nothing.
Dry-Run Migrations
At least two full rehearsals into a staging store with an automated delta report on record counts, prices, inventory and customer tags before anyone approves the real one.
Integration Rebuild
ERP, 3PL, ESP, reviews, loyalty, subscriptions and tax reconnected and tested against real orders in staging. Nothing gets reconnected on launch night.
Post-Launch SEO Watch
Sixty days of daily crawl monitoring, index coverage tracking and 404 alerting, with a weekly report comparing organic sessions and revenue against the pre-migration baseline.
Scoped and quoted for your Las Vegas store
We do not work off a rate card. Every Las Vegas engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Audit & Feasibility
We inventory your data, integrations, custom logic and organic footprint, then quantify the risk in each. You get a fixed scope and a timeline before committing.
Data Mapping & Cleanup
Source-to-target mapping for every field, plus catalogue hygiene work. This is the least glamorous phase and the one that decides whether the project succeeds.
Build & Rehearse
Theme build runs in parallel with repeated dry-run migrations. Each rehearsal produces a delta report and a shorter list of exceptions than the last.
Cutover
A rehearsed runbook with named owners, timed steps, a freeze window and a documented rollback. Executed at your lowest-traffic hour, not on a Friday.
Stabilise & Monitor
Sixty days of crawl monitoring, redirect verification and revenue comparison. We stay until organic is at or above where it started.
Proof
Migrate to Shopify results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Premium Skincare (DTC)
8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
+41%mobile conversion rate1.62% to 2.28% over the first 90 days post-launch
5.4s → 1.8smobile LCP75th-percentile CrUX field data, not lab
+27%organic sessionssix months post-migration vs. pre-migration baseline, branded queries excluded
$108k/yrplatform cost removedhosting, extension licences and the standing emergency dev retainer
B2B Wholesale (Janitorial & Packaging Supply)
~$18M/yr wholesale, 6,400 SKUs, 900 trade accounts, US · Shopify Plus with B2B on Shopify (migrated from a custom .NET portal)
Ninety-one percent of orders arrived by phone, email or fax and were rekeyed into the ERP by four full-time staff. Order-entry errors ran at 3.8%, and every one of them meant a redelivery and a credit note. The named constraint: 900 accounts on 47 negotiated price lists with net-30 and net-60 terms. No account could ever see another's pricing, and nothing could break during the fiscal year-end freeze.
+4.1%average order valuemodest on purpose. Trade buyers order what they need, so AOV was never the target
9% → 63%of orders placed self-servewithin 10 months of launch
3.8% → 0.4%order-entry error rateroughly $240k/yr of redelivery and credit-note cost removed
+$620kannual gross profit impactfour order-entry roles redeployed into account management, which opened 71 new trade accounts
In their words
Clients on this work
Organic back to level in 5 weeks
“Magento to Shopify Plus with 14,000 SKUs and a subscription base we could not afford to break. We took the usual dip for about three weeks and organic was back level by week five — that was the entire ballgame for me. One honest gripe: discovery ran three weeks past the SOW and I had to push to get the revised timeline in writing. Once the build actually started they hit every single date.”
VP eCommerceSupplements DTC brand, ~$28M/yr · Miami, FL
Verified via Shopify Partner referralFAQ
Migrate to Shopify in Las Vegas — your questions
Almost always, but it needs translating rather than copying. We extract the rules, work out what each legacy customer group actually means commercially, and rebuild them as Shopify company profiles with catalogue-specific price lists. The part that takes real time is reconciliation with your sales team, because at this vintage there are usually accounts whose pricing exists only in a rep's memory or a signed PDF.
We pull eighteen to twenty-four months of order data and sort the catalogue into sellers, slow movers and genuinely dead stock, then check the dead list against inbound search and backlinks before anything is cut. Discontinued items that still attract traffic get a page that points to the current equivalent rather than a 404. Everything else is retired, which shrinks the migration, the sync and the admin your team works in every day.
Yes, and for a supplier that is often the single most important object in the whole migration. Historical orders are imported and attached to the right company and contact so reorder-from-history works on day one. We validate that on a sample of your most active accounts during the dry run, because a buyer whose last twelve orders vanished will go back to emailing your rep and may never come back to the site.
By treating those months as immovable. Discovery and data mapping run in the autumn, the build and dry runs finish before the holidays, and the cutover happens either well before CES and SHOT Show or in the settled stretch after MAGIC in late February. If the calendar leaves no safe window, we go live on the new platform behind the existing domain in stages rather than forcing a hard switch into your busiest fortnight.
Not if the redirect work is done properly. We map every indexed URL one-to-one before cutover and monitor index coverage daily for sixty days after. Expect a two to four week dip while Google recrawls, then recovery. Brands that skip the URL inventory are the ones that lose rankings permanently.
Ten to sixteen weeks for a mid-market catalogue. Magento 2 with heavy customisation, B2B pricing or an ERP dependency runs sixteen to twenty-four. The catalogue cleanup phase drives the timeline far more than the theme build does.
Order history, yes, imported as historical records with line items, fulfilment status and notes intact. Password hashes cannot transfer between platforms for security reasons, so customers set a new password on first login. We handle that with a pre-launch email sequence so it lands as expected.
Next step
Migrate to Shopify for your Las Vegas brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.