Checkout Extensibility Build
Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.
Riverside, CA
Shopify Plus & Headless Commerce in Riverside, CA
Shopify Plus for Riverside distributors and importers who need wholesale accounts, warehouse systems and a consumer storefront to finally run off one set of inventory.
Delivered remotely for brands across Riverside and California.
Scale · Riverside
Why Riverside brands come to us for this
- Shopify B2B company profiles, contract price lists, case-pack rules and net terms replacing a legacy wholesale portal
- Available-to-promise logic across multiple Inland Empire locations, so overflow racks are never double-sold
- Documented integration to your WMS, 3PL or ERP with retry logic, error alerting and a reconciliation report
- Shopify Functions for pallet break pricing, mixed-carton minimums and freight-only delivery methods
- Incoming container dates surfaced as preorder logic instead of a product page that simply goes out of stock
The reason Plus comes up so often in this region is not traffic volume. It is that the average Inland Empire merchant has a wholesale book older than their website, and the wholesale book is where the revenue concentration sits. Shopify B2B gives those accounts company profiles, their own price lists, quantity rules, payment terms and a reorder portal built on the same catalogue the consumer store uses. That is the single change that lets a distributor stop maintaining two product databases and stop reconciling them by hand.
The second half of the job is upstream. Product does not appear on this website by magic; it comes off a container, gets received into a WMS, and moves between locations. Whatever runs that — NetSuite, Business Central, an older ERP nobody wants to touch, or a 3PL portal — needs a documented integration layer with retry logic, error alerting and a reconciliation report, not a nightly CSV that fails silently. Before writing any of it we settle which system owns inventory truth per location, because that one decision determines whether you get accurate availability or a slow drip of oversells.
Shopify Functions do most of the rest. Case-pack minimums, pallet-quantity break pricing, mixed-carton rules, freight-only shipping methods for certain product types, terms-based payment gating — all of it runs server-side as Functions rather than as a stack of three overlapping apps each adding latency. And on headless: we build Hydrogen when there is a real performance or content case, which for a parts catalogue with heavy faceting sometimes there is. Where a well-built Online Store 2.0 theme will do the same job, we say so.
Local context
The port calendar decides how your Plus store behaves
Sixty miles from Los Angeles and Long Beach means your inventory position swings with vessel arrivals, drayage capacity and how quickly a building off the I-10 can receive. That is an argument for a store that understands incoming stock rather than only on-hand stock. We wire in expected-arrival dates so a product page can offer a preorder with a real date instead of going dark, set available-to-promise logic per location so a Rancho Cucamonga pallet and an Ontario overflow rack are not double-sold, and give wholesale accounts visibility of what is landing rather than only what is picked. The other local factor is Mexico. Plenty of Inland Empire distributors already sell south of the border informally, and Shopify Markets can make that a proper channel with its own pricing, currency and catalogue rather than a set of one-off invoices someone raises manually.
Scope
What Plus & Headless includes
The same standard of work we run for every client — applied to a Riverside brand’s realities.
Full service detailShopify Functions
Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.
B2B on Shopify
Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.
Shopify Markets & Localisation
Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.
Headless Hydrogen Storefront
Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.
ERP, PIM & 3PL Integration
NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.
Scoped and quoted for your Riverside store
We do not work off a rate card. Every Riverside engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Discovery
We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.
Solution Design
Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.
Build in Sprints
Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.
Load & Failure Testing
Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.
Launch & Enablement
Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.
Proof
Plus & Headless results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025LCP 4.1s → 1.3s
“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”
CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026FAQ
Plus & Headless in Riverside — your questions
Usually a handful of bespoke behaviours that grew around one large account, and it is worth listing them explicitly before committing. Company profiles, price lists, quantity rules, terms and reorder are native now. Things like consignment tracking, complex broken-case allocation or account-specific labelling sometimes need a Function or an app extension, and occasionally the honest answer is that a workflow should stay in your ERP. We map that in the audit rather than discovering it in build.
By asking where stock is physically counted and adjusted. If your WMS is the system the warehouse team actually uses at the rack, it owns truth and Shopify receives; if you are on a 3PL portal, that becomes the source and we sync on their cadence with safety buffers on fast movers. What never works is two systems both believing they are authoritative, which is how a pallet gets sold twice in an afternoon.
Yes, through Shopify Markets with a market-specific catalogue, currency and pricing rather than a separate store. The parts that need real thought are duty and landed-cost display, which carrier options you offer at the border, and whether returns are practical at all for the products you are shipping. We would rather scope those honestly than switch a market on and let the returns team discover it.
Sometimes, and the test is measurable. If faceted browsing across tens of thousands of SKUs with fitment filters is your primary conversion path and a well-optimised theme still cannot hit acceptable interaction timings, Hydrogen on Oxygen with a proper search layer earns its keep. If the slowness is caused by six apps injecting scripts, headless is an expensive way to avoid deleting apps. We measure before recommending.
Usually not. A well-built Liquid theme hits sub-2s LCP and costs a fraction to run. Headless earns its keep when you need a custom front-end framework, a heavy CMS-driven content layer, or interactive product configuration Liquid cannot serve. We will talk you out of it if the numbers don't hold.
No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.
Through a documented middleware layer, never point-to-point. Every sync gets idempotency keys, retry with backoff, dead-letter handling and alerting into your Slack. You also get a daily reconciliation report so a silent failure cannot run for a week.
Next step
Plus & Headless for your Riverside brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.