Hospitality & foodservice supply
Company accounts, contract pricing and reorder-from-history turn a procurement email thread into a portal your buyers can use at 3am.
Las Vegas commerce runs on two clocks: the trade show calendar and a floor that never closes. We build Shopify stores that work as a wholesale line sheet and a retail storefront at the same time.
We work with Las Vegas brands remotely — no local storefront, just the same senior team on your timezone.
The resort economy is the substrate under everything else. Las Vegas carries one of the largest hotel room inventories of any city on earth, and behind those rooms sits a supply economy most visitors never see: uniforms, linens, glassware, bar tools, signage, casegoods, kitchen equipment, amenities, cleaning chemicals. Much of it is sold by small distributors and family firms out of the Southwest industrial corridor and North Las Vegas to procurement teams that reorder on a fixed cycle. That is a B2B commerce business currently living in email attachments and PDF price lists.
The second engine is the show calendar. CES, MAGIC, SHOT Show, World of Concrete and Cosmoprof make this the room where a lot of American consumer brands meet their buyers, regardless of where those brands are headquartered — which means a Las Vegas merchant is unusually close to their own wholesale channel. The third is distribution: no state income tax, cheap industrial land and overnight truck reach into Southern California have pulled 3PLs and brand warehouses into North Las Vegas and the corridor out past the Speedway. Underneath all of it there is a real local consumer market too — the Arts District, the restaurant and grocery density along Spring Mountain Road, and a combat sports and fitness scene anchored by the promotions and gyms that actually live here.
Each page covers how we run that service specifically for Las Vegas brands — the local context, the constraints, and what we deliver.
Custom Shopify and Shopify Plus storefronts designed around your catalogue, built in clean Liquid, and launched with a measured conversion baseline.
Plus-tier engineering for brands that have outgrown a standard theme: checkout extensions, Shopify Functions, B2B, Markets and headless Hydrogen storefronts.
Move to Shopify with your catalogue, customers, order history and organic traffic intact. Redirect parity is signed off before we touch DNS.
A continuous experimentation programme on your Shopify store: research, hypotheses, prioritised tests and every result reported in full, losers included.
Technical and content SEO built for Shopify catalogues, plus generative engine optimisation so your products surface inside AI answers.
Google Ads for Shopify catalogues: Merchant Center feed health, Shopping and Performance Max structure, brand and non-brand separated, and weekly query mining.
Facebook and Instagram for Shopify brands: Advantage+ and catalogue campaigns, Conversions API signal repair, a creative cadence that outruns fatigue, and geo holdouts to check the claim.
Amazon, TikTok Shop and Walmart run as a discovery channel that feeds your Shopify store, with listings, PPC and margin managed together.
Klaviyo built as a retention system: behavioural flows, RFM segmentation, SMS used sparingly, and owned channels pushed toward 25-40% of total revenue.
Static, video and UGC creative produced on a monthly testing calendar, plus the product photography and page content your store and ads run on.
GA4, server-side tracking, Conversions API and consent mode implemented properly, plus reporting that ties every channel back to contribution margin.
A named Shopify developer and strategist on a fixed sprint cadence: app stack owned, theme kept clean, ranked backlog shipped every month. The first stabilisation pass typically cancels around $1,840/mo of redundant app spend.
The categories that dominate Las Vegas’s commerce economy — and what each one needs from a Shopify build.
Company accounts, contract pricing and reorder-from-history turn a procurement email thread into a portal your buyers can use at 3am.
Gated B2B catalogues with minimums, pre-book windows and downloadable line sheets replace the spreadsheet you email after every show.
Sizing, weight class and equipment-spec guidance sell this category far better than discounting, and the fan overlap makes drops work.
Lighting, audio, rigging and costume catalogues need compatibility logic, technical specs and freight handling for oversized items.
One-of-one inventory needs single-quantity SKUs, provenance detail and photography-led product pages rather than a standard grid.
Districts we work across
Pre-show landing pages, a QR path from booth to gated line sheet, and badge-scan lists loaded into Klaviyo before you fly home — so the follow-up is a sequence rather than a scramble.
The PDF is for the flight home. What produces reorders is a gated catalogue holding their pricing, their minimums and last season's order, so the buyer who liked the booth can place it themselves on the Tuesday without finding your rep's email address.
Support hours, delivery cut-offs and abandoned-cart timing are usually set for a nine-to-five buyer. A real share of orders in this city are placed between midnight and six, often by people who are here for four days. We time the flows and stage the reply templates for that rather than for a template calendar.
Client names withheld under NDA. Figures come from their own Shopify Analytics, GA4 and Search Console.
All case studies8-figure DTC brand, ~140 SKUs, US + CA · Shopify Plus (migrated from Magento 2)
Magento 2 cost $9k a month in hosting, extensions and emergency dev before a single feature shipped. Mobile LCP sat at 5.4 seconds and mobile converted at less than half the desktop rate across 68% of sessions. The named constraint: 11,412 indexed URLs and a top-3 organic position on their hero category, so a migration that lost rankings would cost more than the platform ever saved.
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
Other cities' brands sell the inventory. Out here, it is actually in the building. We build Shopify stores for the businesses that own the pallets, the catalogue and the wholesale accounts.
California · CALA brands launch fast and scale on attention. We build Shopify stores that survive a traffic spike, convert the people it brings, and keep them past the second order.
Arizona · AZPhoenix brands compete on how fast and how cheaply they can get a box to a customer. We build Shopify stores where operations, shipping logic and the storefront actually agree.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.