Checkout Extensibility Build
Checkout UI extensions for trust content, delivery choice, gifting and post-purchase upsell. Native, upgrade-safe, and no longer dependent on checkout.liquid.
Las Vegas, NV
Shopify Plus & Headless Commerce in Las Vegas, NV
The Plus features that matter here are the B2B ones — company accounts, price lists, payment terms and a reorder portal your procurement buyers will actually log into.
Delivered remotely for brands across Las Vegas and Nevada.
Scale · Las Vegas
Why Las Vegas brands come to us for this
- Native B2B company profiles with multiple buyers per property and separate permissions for orderers and approvers
- Account-level price lists and case or pallet quantity rules enforced in cart, not corrected after the order lands
- Shopify Functions for volume breaks, freight surcharges on oversized casegoods and will-call pickup limited to valley accounts
- Checkout extensions carrying PO number, delivery window and dock or loading-bay instructions for resort receiving
- Reorder from order history with contract pricing pre-applied, built to beat a two-line email to your rep
A distributor selling linens, glassware or kitchen equipment into resort properties has a shape of problem that Plus was built for and most Plus stores never use. Multiple buyers inside one company, each with their own login. A price list that belongs to the account, not to a discount code. Case and pallet quantity rules enforced at the cart rather than in an apology email. Net terms and a PO number field, because the person clicking buy is not the person paying. Every one of those is native B2B on Shopify, and it is sitting switched off on a lot of invoices in this city.
Shopify Functions is the second underused line. Volume break pricing, mixed-case discounts, freight rules for oversized items like casegoods and rigging, and delivery method logic that offers will-call at a Southwest industrial corridor warehouse to an account inside the valley but not to one in Reno — those run server-side as Functions instead of as three stacked apps arguing with each other in the cart. Fewer scripts, faster carts, and rules your ops team can point at when a buyer questions a line.
Headless is a different conversation and usually a shorter one. For a store whose commercial problem is that buyers cannot reorder without emailing a rep, Hydrogen solves nothing and adds a front end to maintain. Where it earns its place here is content-heavy entertainment and production catalogues with deep compatibility logic, or a brand running a public storefront and a separate buyer-facing experience off the same commerce layer. We will tell you plainly which of those you are.
Local context
Procurement here reorders on a cycle, and the portal has to beat email
The properties along the Strip and the operators in Henderson and Summerlin buy on a rhythm — par levels, room counts, banquet schedules, seasonal menu changes. Their buyers are not browsing; they are replacing what got used. That makes the single highest-value thing on a Plus B2B build the reorder-from-history flow with contract pricing already applied and last order pre-loaded, because the competitor you are displacing is a two-line email to a rep who answers within the hour. If the portal takes longer than that email, it will not get used no matter how good it looks. So we build for speed of repeat: quick order by SKU code, saved lists per property, approval-friendly quotes a buyer can forward to finance, and order placement that works at three in the morning when the overnight team discovers they are short.
Scope
What Plus & Headless includes
The same standard of work we run for every client — applied to a Las Vegas brand’s realities.
Full service detailShopify Functions
Custom discount, delivery and payment-method logic written as Functions. Volume tiers, bundle pricing and B2B rules run server-side instead of via three stacked apps.
B2B on Shopify
Company profiles, price lists, payment terms, quantity rules and a self-serve reorder portal. Wholesale and DTC on one catalogue, one inventory, one admin.
Shopify Markets & Localisation
Multi-currency, multi-language, market-specific catalogues, domain routing and correct hreflang. Expansion without a store-per-country sprawl.
Headless Hydrogen Storefront
Hydrogen on Oxygen with the Storefront API, edge caching and streaming SSR. We build this only when the performance or content case is real, and we say so when it isn't.
ERP, PIM & 3PL Integration
NetSuite, Business Central, Akeneo or a 3PL wired in through a documented middleware layer with retry logic, error alerting and a reconciliation report.
Scoped and quoted for your Las Vegas store
We do not work off a rate card. Every Las Vegas engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Technical Discovery
We map your systems, order flows and edge cases end to end, then document where data breaks today. Output is an architecture diagram you can hand to any engineer.
Solution Design
Native-versus-custom decision for every requirement, with cost and maintenance load attached. Plenty of requests get answered with a $0 native setting.
Build in Sprints
Two-week sprints in a dev store with a staged demo at the end of each. You see working software every fortnight, not a status deck.
Load & Failure Testing
Peak-traffic simulation, payment-failure paths, partial-sync recovery and a rollback plan. We break it in staging so BFCM doesn't break it live.
Launch & Enablement
Phased rollout, monitoring dashboards and training for ops and finance. Every custom component ships with a README and a named owner.
Proof
Plus & Headless results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Supplements (Subscription DTC)
~$4.2M/yr, 60% subscription revenue, 22 SKUs, US · Shopify Plus (Recharge, Klaviyo)
Monthly subscription churn hit 9.4% and the cancel flow was a single button on a hosted page nobody had touched in three years. Support processed 340 subscription changes a month by hand because customers could not do it themselves. The named constraint: no forced logins. The brand refused to gate account access behind a password reset, which ruled out every off-the-shelf portal.
9.4% → 6.1%monthly subscription churnheld for five consecutive months, not a single-month dip
+34%12-month customer LTV$187 to $251 on the subscriber cohort
19% → 38%of revenue from email + SMScategory benchmark for a healthy program is 25-40%
-71%subscription support tickets340/mo to 98/mo after the self-serve portal launched
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
Reorder time 20 min → 3 min
“We sell wholesale into about 400 accounts and were still taking reorders by email like it was 2009. They built the B2B catalog on Shopify with net-30 terms and per-account price lists, and moved our whole rep team onto it in one week. Average reorder went from roughly 20 minutes of back-and-forth to under three.”
Director of WholesaleFood & beverage brand, ~$22M/yr · Dallas, TX
Verified client, 2025LCP 4.1s → 1.3s
“A Hydrogen build plus a NetSuite sync that our own team had failed at twice. Inventory finally matches between the warehouse and the storefront, which sounds boring and is the most valuable thing anyone has done for us this year. LCP went from 4.1s to 1.3s. The honest part: the first six weeks felt slow and I genuinely wasn't sure we'd picked right — it only clicked once we moved to a standing Thursday call with the engineers instead of account-manager summaries.”
CTOJewelry brand, ~$18M/yr · New York, NY
Verified client, 2026FAQ
Plus & Headless in Las Vegas — your questions
Yes, on Plus with B2B enabled. Payment terms are set per company, a PO reference is captured at checkout through an extension, and the order carries it into your fulfilment and accounting exports. What still needs deciding is your credit policy — who gets terms, what limit, and what happens when an account is over it. Shopify enforces what you configure; it does not make the credit call for you.
Each person gets their own login attached to one company profile, with the shared price list and shared order history. You can separate who can place an order from who can approve one, and keep saved lists per outlet so the pool bar and the banquet kitchen are not ordering off the same list. That structure is also what makes reordering fast, because history is at the company level rather than trapped in one individual's inbox.
To a point, and the honest answer is that the last mile of freight rarely prices cleanly at checkout. What we do is use Functions and delivery customisations to handle the predictable cases — dimensional bands, will-call pickup for accounts inside the valley, LTL flagged above a weight threshold — and route genuinely unusual loads into a quote rather than guessing. A wrong freight number at checkout costs more goodwill than a one-hour quote turnaround does.
Usually not, and we will say so before you spend on it. If your growth constraint is that buyers cannot self-serve a reorder, a Hydrogen front end does not touch that problem and gives you a second codebase to maintain. Where it does pay off is a deep technical catalogue with compatibility logic — production lighting, audio, rigging — or when you need two very different experiences over one commerce layer. We scope that as a decision with a written case, not a default.
Usually not. A well-built Liquid theme hits sub-2s LCP and costs a fraction to run. Headless earns its keep when you need a custom front-end framework, a heavy CMS-driven content layer, or interactive product configuration Liquid cannot serve. We will talk you out of it if the numbers don't hold.
No. Shopify has retired it in favour of checkout extensibility, and anything still running on it is on borrowed time. We migrate custom checkout logic into checkout UI extensions and Functions, which survive platform upgrades instead of blocking them.
For most mid-market brands, yes. Company accounts, per-company price lists, net payment terms and quantity rules cover the majority of wholesale workflows natively. Where it falls short is complex quoting and contract pricing, which we handle with Functions or a light custom app.
Next step
Plus & Headless for your Las Vegas brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.