Conversion-Led UX & Wireframes
Wireframes for home, collection, product, cart and checkout drawn from your own session recordings, site-search logs and support tickets. Not a template library.
Las Vegas, NV
Shopify Store Design & Development in Las Vegas, NV
Shopify storefronts built to be a buyer's line sheet and a consumer's shop at the same time, without either one feeling like an afterthought.
Delivered remotely for brands across Las Vegas and Nevada.
Build · Las Vegas
Why Las Vegas brands come to us for this
- One catalogue, two front doors — gated wholesale pricing and a public retail storefront on the same Shopify store
- Spec-led product templates for glassware, uniforms, bar tools, rigging and fight gear, with metafields built before the design
- Booth-to-basket path: QR codes landing on a show-specific page with the line sheet behind an account request, not a PDF download
- Change freezes scheduled around CES, MAGIC, SHOT Show and Cosmoprof so nothing structural ships during a buyer's evaluation week
- Delivery messaging that reflects overnight ground reach from Southern Nevada into California and Arizona
Most Las Vegas stores are quietly serving two people who want nothing in common. One is a hotel or restaurant procurement buyer who knows the SKU code, has a contract price and wants twelve items reordered before the shift changes. The other is a visitor who saw the brand at a booth or on Fremont Street and wants one unit shipped home. Build for one and the other gets a bad experience: the buyer is forced through a retail cart with no PO field, or the consumer lands on a wall of case packs and bounces.
So the build starts with a decision most agencies skip — which templates are shared and which fork. Catalogue, search and product data stay one system, because nobody wants to maintain two inventories. What forks is pricing display, minimums, quantity rules, the add-to-cart itself and the account area. A logged-in company sees their price list, their case quantities and a reorder list. Everyone else sees a normal storefront with a single-unit price and a clean checkout.
The third thing this city does to a theme is specification depth. Glassware, bar tools, uniforms, casegoods, rigging, lighting and fight gear all sell on numbers — capacity, gauge, material, load rating, weight class, colour code, whether it fits the fixture already installed. A theme that treats specs as a paragraph at the bottom of the page loses to one that makes them filterable, comparable and visible in the grid. We build the metafield structure first and design the templates around it, rather than shipping a pretty page and pasting a spec sheet into the description box six weeks later.
Local context
The build calendar bends around the show floor
In most cities you scope a launch against a retail season. Here you scope it against the convention centre. A brand that writes a serious share of its year at CES in January, SHOT Show the same month, MAGIC in February and August or Cosmoprof in the summer cannot have a theme cutover landing in the fortnight before a buyer scans their badge and types the URL in. We work backwards from the show dates in your calendar: structural work and data migration in the quiet stretch, a hard change freeze in the run-up, and the pre-show landing pages, QR path from booth to gated catalogue and post-show follow-up templates built and tested well before you fly nowhere at all — because for a Las Vegas exhibitor the flight is a fifteen minute drive and the site is live the whole time the floor is open.
Scope
What Design & Build includes
The same standard of work we run for every client — applied to a Las Vegas brand’s realities.
Full service detailCustom Online Store 2.0 Theme
A bespoke theme in clean, commented Liquid with modular sections your team can rearrange themselves. Zero dependency on page-builder apps.
Merchandising & Navigation System
Collection architecture, filtering, badging and cross-sell rules mapped to how your catalogue actually sells. Bestsellers surface; dead stock stops eating grid space.
Speed Budget & Core Web Vitals
Image pipeline, third-party script audit and app cleanup enforced against a hard budget: LCP under 2.5s on 4G mobile, CLS under 0.1, INP under 200ms.
Catalogue & Content Load
Products, variants, metafields, collection copy and redirects loaded and QA'd in a dev store before cutover. You review a real store, not a Figma file.
Launch, Handover & Documentation
Loom walkthroughs, a written theme guide and 30 days of post-launch fixes included. Your team owns the store from day one.
Scoped and quoted for your Las Vegas store
We do not work off a rate card. Every Las Vegas engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Discovery & Data Pull
Two weeks inside your analytics, heatmaps, site search and support inbox. We leave with a ranked list of what is currently costing you revenue.
Architecture & Wireframes
Sitemap, template inventory and grey-box wireframes for every page type. Signed off before a single pixel gets designed.
Design System
Figma component library, type scale and every awkward state: empty cart, sold out, pre-order, bundle, back-in-stock, subscription upsell.
Build & QA
Liquid development in a dev store, tested on real devices and against your live app stack. Accessibility checked to WCAG 2.1 AA.
Launch & Measure
Redirect map, tracking validation, DNS cutover on a low-traffic window. Then 30 days of monitoring against the pre-launch baseline.
Proof
Design & Build results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Performance Apparel (DTC)
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
+29%sitewide conversion rate1.71% to 2.21%, five-month average
+14%average order value$84 to $96 once the threshold bar and cross-sell shipped
31% → 22%return ratenine-point drop, roughly $310k/yr in recovered margin
1.9x → 2.4xblended MERwith paid spend held flat throughout
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
AOV $58 → $79
“Full rebuild in 11 weeks, launched two days before Black Friday, which was an aggressive ask and probably a stupid one on my part. They pushed back hard on three homepage ideas I was attached to and were right about all three. AOV went from $58 to $79, mostly off the bundle builder they put on the product page.”
CEOHome fragrance brand, ~$6M/yr · Phoenix, AZ
Verified via Shopify Partner referralFAQ
Design & Build in Las Vegas — your questions
Same store in almost every case we see at this size. Two stores means two inventories, two sets of product data and a nightly sync somebody has to babysit. Shopify handles the split with customer tagging, price lists and quantity rules, so a logged-in buyer sees case packs and contract pricing while the public sees single units. The exception is when your wholesale catalogue is genuinely a different set of products, not the same products at a different price.
It changes it more than the brand does. We put the numbers that decide the purchase — capacity, material, gauge, load rating, dimensions, fixture compatibility — into structured metafields so they can be filtered, compared side by side and shown in the collection grid rather than buried in a description. Lifestyle imagery still has a job, but it sits underneath a page that answers the buyer's real question in the first screen.
Three things, all built beforehand. A show-specific landing page that a QR code on the booth points at, so scanned traffic does not dump onto a generic homepage. An account request form short enough to complete on a phone in a crowded aisle, which triggers the gated catalogue once approved. And an ordering path that works for a buyer reviewing options at eleven at night in their hotel room, which is when a surprising amount of the real evaluation happens.
No. The company has a single office, in Albuquerque, New Mexico, and we serve Las Vegas remotely. We are in the same time zone bracket for most of the working day and we do travel out for show weeks and kickoffs when it earns the trip, which in this market is more often than most. We would rather say that than list a mail drop off Sahara Avenue.
Eight to twelve weeks for most brands, from kickoff to live. A single-catalogue store with clean product data lands closer to eight. Add subscriptions, B2B, or a multi-market rollout and you are looking at fourteen to eighteen. We give you a dated Gantt in week one and update it weekly.
We build on Shopify's Dawn reference theme and replace the sections we need. That gives you Shopify's own performance and accessibility baseline plus a codebase that survives platform updates. Premium themes carry code you will never use and cannot safely delete.
That is the point. Every content block is a native theme section with a schema your merchandiser can configure in the theme editor. You get a written guide and recorded walkthroughs. If you still need us for a homepage change, we built it wrong.
Next step
Design & Build for your Las Vegas brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.