Conversion-Led UX & Wireframes
Wireframes for home, collection, product, cart and checkout drawn from your own session recordings, site-search logs and support tickets. Not a template library.
Los Angeles, CA
Shopify Store Design & Development in Los Angeles, CA
We build Shopify storefronts for LA brands that go from sample to sold-out without the site becoming the bottleneck.
Delivered remotely for brands across Los Angeles and California.
Build · Los Angeles
Why Los Angeles brands come to us for this
- PDP architecture built around fit, fabric and model measurements — the biggest margin lever in LA's dominant category
- Theme editable by your merchandiser, so a capsule drop doesn't wait on a developer
- Speed budget enforced against launch-minute traffic, not a quiet Tuesday
- Pre-order, waitlist and back-in-stock built in, not bolted on after the first sell-out
- Cutover scheduled around your drop calendar and your 3PL's West Coast pick times
The distance between a fit sample in the Fashion District and a live product page is measured in days here, not quarters. LA brands iterate faster than almost anywhere in the country because cut-and-sew, patternmaking and grading sit within a short drive of most brand offices. The storefront is usually the slowest link in that chain — a bought theme where adding a new collection template means a developer ticket and a two-week wait.
So we build for cadence. Native Online Store 2.0 sections your merchandiser rearranges in the theme editor. A PDP template that renders differently for a $58 tee and a $480 outerwear piece. Size charts, fabric detail, model measurements and fit feedback treated as commerce features rather than copy dumped under a fold, because in an apparel-dominant market the return rate is a design decision.
Then we build the launch path. The worst minute of a Los Angeles store's month is the one after a creator posts, and that is the minute we optimise against: image pipeline, third-party script budget, cart drawer behaviour and a waitlist that captures the demand you cannot fulfil today. Every build ships with GA4, consent mode and a recorded pre-launch baseline so 'the new site feels better' becomes a number your team can argue with.
Local context
Built for the LA product calendar
An LA brand's year is not four evenly spaced seasons. It is a festival run-up in early spring, a heavy summer for swim, activewear and sun care, a Q4 that lives or dies on gifting, and a stream of capsule drops in between that nobody planned six months out. That rhythm means the theme has to absorb new merchandising without engineering: pre-order states, coming-soon collections, limited-run badging, bundle logic for a two-piece set. It also means launch weeks matter more than average weeks. We schedule DNS cutovers away from drop dates, we test against the traffic shape a Reel produces rather than a smooth curve, and we hand the merchandising controls to the person who actually knows what is shipping from Vernon next Tuesday.
Scope
What Design & Build includes
The same standard of work we run for every client — applied to a Los Angeles brand’s realities.
Full service detailCustom Online Store 2.0 Theme
A bespoke theme in clean, commented Liquid with modular sections your team can rearrange themselves. Zero dependency on page-builder apps.
Merchandising & Navigation System
Collection architecture, filtering, badging and cross-sell rules mapped to how your catalogue actually sells. Bestsellers surface; dead stock stops eating grid space.
Speed Budget & Core Web Vitals
Image pipeline, third-party script audit and app cleanup enforced against a hard budget: LCP under 2.5s on 4G mobile, CLS under 0.1, INP under 200ms.
Catalogue & Content Load
Products, variants, metafields, collection copy and redirects loaded and QA'd in a dev store before cutover. You review a real store, not a Figma file.
Launch, Handover & Documentation
Loom walkthroughs, a written theme guide and 30 days of post-launch fixes included. Your team owns the store from day one.
Scoped and quoted for your Los Angeles store
We do not work off a rate card. Every Los Angeles engagement starts with a fixed statement of work — named deliverables, named dates, one number — written after we have looked at your store, not before. If a smaller first step would serve you better, we will say so.
Get this scopedHow it runs
From kickoff to results
Discovery & Data Pull
Two weeks inside your analytics, heatmaps, site search and support inbox. We leave with a ranked list of what is currently costing you revenue.
Architecture & Wireframes
Sitemap, template inventory and grey-box wireframes for every page type. Signed off before a single pixel gets designed.
Design System
Figma component library, type scale and every awkward state: empty cart, sold out, pre-order, bundle, back-in-stock, subscription upsell.
Build & QA
Liquid development in a dev store, tested on real devices and against your live app stack. Accessibility checked to WCAG 2.1 AA.
Launch & Measure
Redirect map, tracking validation, DNS cutover on a low-traffic window. Then 30 days of monitoring against the pre-launch baseline.
Proof
Design & Build results
Anonymised under NDA. Figures pulled from the client’s own analytics.
Performance Apparel (DTC)
~$6M/yr DTC, 900+ SKUs across size and colour variants, US · Shopify Plus
Returns ran at 31% and refund cost consumed the entire paid media margin. One size chart image served 40 different fits, and 62% of add-to-carts started on a collection page that never showed variant availability. The named constraint: no new product photography budget, so every fix had to come out of the existing asset library and the review corpus.
+29%sitewide conversion rate1.71% to 2.21%, five-month average
+14%average order value$84 to $96 once the threshold bar and cross-sell shipped
31% → 22%return ratenine-point drop, roughly $310k/yr in recovered margin
1.9x → 2.4xblended MERwith paid spend held flat throughout
Home Goods & Furniture
~$11M/yr, 2,300 SKUs, configurable upholstery, US · Shopify Plus + Hydrogen storefront (Oxygen)
Fabric, leg and size options turned 2,300 SKUs into more than 40,000 variant permutations, and the Liquid theme rendered a configurable PDP in 6.9 seconds on mobile. Collection filtering ran client-side, so 40% of shoppers left before the first product painted. The named constraint: the ERP stayed. It was the single source of truth for stock and lead times and was not up for replacement.
6.9s → 1.4smobile LCP75th-percentile field data on configurable PDPs
+64%CVR on configurable products0.44% to 0.72%. Sitewide conversion rate rose 23%
+52%organic sessionsserver-rendered facets made 1,900 filter combinations indexable for the first time
+$2.4Mincremental annualized revenuemonth-8 run rate vs. the pre-build baseline
In their words
Clients on this work
AOV $58 → $79
“Full rebuild in 11 weeks, launched two days before Black Friday, which was an aggressive ask and probably a stupid one on my part. They pushed back hard on three homepage ideas I was attached to and were right about all three. AOV went from $58 to $79, mostly off the bundle builder they put on the product page.”
CEOHome fragrance brand, ~$6M/yr · Phoenix, AZ
Verified via Shopify Partner referralFAQ
Design & Build in Los Angeles — your questions
Shopify's infrastructure handles the traffic; themes are what fail. We cut oversized hero media, cap third-party scripts, and load-test the cart and PDP against a spike shape rather than an average. We also build waitlist and back-in-stock capture so the demand that arrives after you sell out becomes an email address instead of a bounce.
Size and fit get first-class treatment on the product template: a real size chart tied to the variant, model height and worn size, fabric and stretch notes, and customer fit feedback where volume supports it. For LA apparel brands this is usually worth more than any redesign, because a return costs you the shipping twice and the margin once.
Yes, and it shapes the build plan. We front-load catalogue and template work so new styles can be loaded and merchandised the week samples are approved. If your production runs are short and frequent, the theme has to support that without engineering involvement, which is a build decision made in week one, not a retrofit.
Less than you think. Overbuilding a first storefront is the most common expensive mistake in this market. We scope to what you will genuinely sell in year one, get the catalogue, launch mechanics and email and SMS capture right, and leave the architecture ready to extend once you have real behaviour data.
Eight to twelve weeks for most brands, from kickoff to live. A single-catalogue store with clean product data lands closer to eight. Add subscriptions, B2B, or a multi-market rollout and you are looking at fourteen to eighteen. We give you a dated Gantt in week one and update it weekly.
We build on Shopify's Dawn reference theme and replace the sections we need. That gives you Shopify's own performance and accessibility baseline plus a codebase that survives platform updates. Premium themes carry code you will never use and cannot safely delete.
That is the point. Every content block is a native theme section with a schema your merchandiser can configure in the theme editor. You get a written guide and recorded walkthroughs. If you still need us for a homepage change, we built it wrong.
Next step
Design & Build for your Los Angeles brand.
Thirty minutes with the strategist who would actually run your account. We screen-share your store, read your data live, and tell you the three highest-value things we can see from the outside.
Shopify or Shopify Plus stores doing $150k/mo or moreFounder, CEO or eCommerce lead on the callNo deck and no pitch — we open your store instead
Prefer to write it out? [email protected] gets a real reply the same business day, Mon-Fri, 9am-6pm MT.